BrandBuzz
Senco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
A design-led innovation that interprets the language of the face to create a more intuitive and confident jewellery experience — beautifully framing the unique ‘Shape of You’.
In a world where words often take centre stage, Senco Gold & Diamonds — one of India’s leading pan-India jewellery retailers, with a legacy spanning over eighty-five years of trust — launches the Shape of You AI Application in celebration of Women’s Day. Built on refined karigari, design integrity, and a deep understanding of Indian aesthetics, Senco’s legacy now enters a new era where design intelligence meets personal insight.
Shape of You marks Senco’s first expert-led styling initiative, redefining how customers choose jewellery by aligning it with their unique face shape and natural features. Rooted in the belief that every face is distinct — and so should be the jewellery that adorns it — this innovation seamlessly blends technology with personalised styling. It enables customers to discover designs that genuinely complement their individuality. At its core lies Senco’s understanding that jewellery today is not merely an ornament, but an expression of identity and self.
For decades, jewellery has been chosen to complement what a woman wears. Now, Senco Gold & Diamonds invites women to choose jewellery that complements who they are. Introducing “The Shape of You” — an intuitive styling philosophy powered by technology — reimagining how jewellery is discovered, guided by the unique contours and character of each face. With The Shape of You, Senco Gold & Diamonds moves beyond conventional styling norms, placing the woman — not the trend — at the heart of design. The feature is now available across select Senco Gold & Diamonds showrooms and on the Senco app, offering women a more confident and considered way to choose jewellery.
Commenting on the same Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Shape of You as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment & personalisation tool for women”.
Commenting on the initiative, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said: “Often, women instinctively know when a piece of jewellery feels right, even if they cannot explain why. The Shape of You is one of our many technology applications for better customer experience and drive unique service to customers a one of its kind, and first time in jewellery industry”.
This Women’s Day Senco Gold & Diamonds also launched some exciting offers that are available across all our showrooms, which includes special flat discount on per 10gm of gold jewellery buying along (with upto 15% making charges* discount to celebrate women’s day), upto 15% on diamond value & upto 75% off on making charges on purchase of all diamond jewellery, (special offers for all women, girls, etc), upto 15% off on making charges (or MRP as applicable) of silver items (excluding coins) discount of upto 20% on leather items of sennes, etc.
Additionally, Senco Gold & Diamonds website will have online exciting offers for the customers which includes of upto 100% making charges off on buying of gold, diamond and platinum jewellery, on March 08, 2026 (1day offer ONLY).
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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