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Senco Gold & Diamonds Celebrates 85 Years with Heartwarming ‘Khushiyon Ki Reet’ Campaign

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Senco Gold & Diamonds marks its 85th anniversary with the launch of the ‘Khushiyon Ki Reet’ campaign, celebrating heritage, craftsmanship, and the joy of tradition. The campaign’s wedding season film, featuring Yogita Bihani and directed by Priyanka Ghose, tells the touching story of a bride recreating her grandmother’s vintage wedding necklace. With over 160 showrooms across India, Senco’s legacy blends traditional artistry with modern designs, making its jewelry a symbol of love, family, and timeless beauty.

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Lucira Unveils Elegant Lab-Grown Diamond Jewelry Collection for a Meaningful Mother’s Day

Sustainable luxury brand founded by digital jewelry innovator Rupesh Jain presents timeless, eco-conscious gifting options just in time for Mother’s Day.

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As Mother’s Day approaches, modern fine jewelry brand Lucira is offering a thoughtfully curated selection of elegant, lab-grown diamond pieces designed to celebrate the most cherished women in our lives. The brand, helmed by Candere founder Rupesh Jain, is redefining luxury for today’s conscious consumer with a commitment to sustainability and ethical craftsmanship.

Lucira’s Mother’s Day collection combines refined design with modern values, featuring lab-created diamonds set in meticulously crafted pieces that exude sophistication and sentiment. Highlighted offerings include:

  • Heart-Shaped Halo Diamond Pendant Necklace
    A radiant symbol of love, this pendant necklace features a heart-shaped diamond centerpiece surrounded by a shimmering halo. Set in luminous gold, the piece captures light beautifully, offering a romantic yet timeless gift for Mother’s Day.
  • Classic Pavé Diamond Huggie Hoops
    These versatile huggie earrings bring everyday elegance to the forefront. Adorned with a seamless row of pavé-set diamonds, they strike the perfect balance between subtle sparkle and refined style.
  • Delicate Floral Round Diamond Bracelet
    Combining grace and minimalism, this bracelet showcases a floral-inspired cluster of pavé diamonds at its center. Its understated beauty makes it ideal for both everyday wear and special occasions.
  • Oval Diamond Cluster Stackable Ring
    Designed for layering or wearing solo, this contemporary ring features a dazzling arrangement of oval-cut diamonds. Its stackable format allows wearers to personalize their style with a touch of modern flair.

Lucira’s new-age approach to fine jewelry offers more than just visual appeal—it provides a meaningful, ethical alternative for discerning buyers. With designs that resonate emotionally and aesthetically, Lucira is poised to become the go-to destination for purposeful luxury gifting.

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Met Gala 2025: Diamonds of Legacy and Luxury Shine on Fashion’s Grandest Stage

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The Met Gala 2025 dazzled once again, with natural diamonds taking center stage as symbols of heritage, elegance, and individuality. Aligned with this year’s theme, Tailored for You, and the exhibit Superfine: Tailoring Black Style, the red carpet became a celebration of self-expression through couture and craftsmanship — elevated by timeless diamond artistry. From heirloom inspirations to bold, modern creations, the night shimmered with history, sentiment, and star power. Here’s how some of the most talked-about names lit up the Met steps with brilliance and intention.

Priyanka Chopra in Bvlgari

At the heart of Priyanka Chopra’s old Hollywood-inspired look was a show-stopping Bvlgari necklace, crafted with natural diamonds and the 241-carat Magnus Emerald — the largest emerald ever set by the maison. The high jewellery piece debuted from Bvlgari’s Polychroma collection, celebrating colour and expert craftsmanship. Paired with a classic, vintage-style ensemble, Chopra’s look radiated opulence and elegance.

Nick Jonas complemented her in a custom-tailored ensemble, exuding refined sophistication. Together, the couple delivered a cinematic tribute to timeless glamour.

Shah Rukh Khan in Sabyasachi Fine Jewellery

The King of Bollywood made a quiet yet powerful statement in Sabyasachi Fine Jewellery. His look, called the Dandy Stack, featured 18k gold pieces set with old mine cut and brilliant cut natural diamonds. A diamond star brooch pinned to his lapel completed the ensemble — subtle, yet striking in its storytelling.

Diljit Dosanjh in Golecha Jewels

Diljit Dosanjh embodied regal elegance in a look inspired by royal Indian heritage. The centrepiece: a multi-layered real diamond necklace by Golecha Jewels, echoing the grandeur of Maharaja Bhupinder Singh’s iconic Patiala necklace by Cartier. A jewelled turban adorned with a bold brooch sealed his presence in true princely style.

Kiara Advani in Kantilal Chhotalal

Kiara Advani made history as the first Indian actor to attend the Met Gala while expecting — and did so with strength, grace, and radiant style. Styled by Anaita Shroff Adajania, she wore a sculptural custom gown by Gaurav Gupta, featuring a breastplate adorned with ghungroos and crystals.

Her jewellery — by Kantilal Chhotalal — included a 17-carat pear-shaped diamond piece and 5-carat heart-shaped diamond earrings. Additional accessories by Outhouse Jewellery and WrapGame India, including gold rings and a dramatic ear cuff, added to the bold yet emotive look. The ensemble was a moving tribute to motherhood, tradition, and modern femininity.

Isha M. Ambani in Her Personal Collection

Isha M. Ambani brought legacy and sentiment to the Met Gala in a necklace of over 481 carats of diamonds from her personal collection. The piece was inspired by Cartier’s famed Toussaint Necklace, as seen in Ocean’s 8, and reflected timeless elegance and familial heritage.

The jewellery, drawn from Nita Ambani’s collection, was paired with rings by Tiffany & Co. and exquisite hair jewels by Moi Vibe. Her ethereal ensemble — rich in gems, pearls, and ornate embellishments — seamlessly blended traditional artistry with modern couture, telling a deeply personal story of grace, strength, and quiet power.

As the cameras flashed and the world watched, the Met Gala 2025 became more than a parade of couture — it was a masterclass in storytelling through sparkle. From ancestral tributes to bold declarations of identity, natural diamonds weren’t just worn; they were lived in, loved, and layered with meaning. Each look wasn’t merely styled — it was sculpted, a blend of craftsmanship and character.

In a night that fused fashion, heritage, and heart, one thing was clear: trends may come and go, but the allure of natural diamonds — eternal, expressive, and deeply personal — remains forever en vogue.

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CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood

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CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.

Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.

The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.

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