BrandBuzz
Senco Gold & Diamonds Celebrates 85 Years with Heartwarming ‘Khushiyon Ki Reet’ Campaign
Senco Gold & Diamonds marks its 85th anniversary with the launch of the ‘Khushiyon Ki Reet’ campaign, celebrating heritage, craftsmanship, and the joy of tradition. The campaign’s wedding season film, featuring Yogita Bihani and directed by Priyanka Ghose, tells the touching story of a bride recreating her grandmother’s vintage wedding necklace. With over 160 showrooms across India, Senco’s legacy blends traditional artistry with modern designs, making its jewelry a symbol of love, family, and timeless beauty.
BrandBuzz
Enchanté by Zen Diamond: A Celebration of Modern Radiance
Zen Diamond unveils a diamond-led collection blending bold craftsmanship, everyday elegance and red-carpet allure
Jewellery has the ability to define presence—transitioning effortlessly from the boardroom to evening soirées while making a statement that feels instinctive and refined. Enchanté, meaning delightedin French, embodies this philosophy through a curated collection of modern, diamond-led designs created for today’s multifaceted lifestyle.
Designed for those who appreciate elegance with distinction, the collection brings together meticulous craftsmanship and confident forms. Featuring statement rings and bracelets, Enchanté moves seamlessly between professional settings and celebratory occasions. Sophisticated yet expressive, it represents Zen Diamond’s vision of bold diamond artistry crafted for everyday sophistication.
1. Enchanté Serpent’s Gaze Bracelet
This striking serpent-shaped bangle bracelet is fully pavé-set with brilliant-cut diamonds. The intricate design culminates in a sculpted snake’s head, accented with mesmerizing natural green gemstones set in place for the eyes. A bold statement piece, it is perfectly suited for gala dinners, cocktail parties, and sophisticated evening occasions.
2. Enchanté Celestial Burst Earrings
A radiant pair that creates an eye-catching, star like sparkle with every turn, perfect for weddings, receptions, gala nights, and any celebration where you want a bold, luminous statement. This striking set also took centre stage when Jennifer Lopez wore it for her announcement as the Global Ambassador of Zen Diamond, reinforcing its unmistakable glamour and red-carpet appeal.
3. Enchanté Serpent Luxe Ring
Bold and captivating, this ring embodies power and allure with a dazzling touch of sophistication, accented with striking green gemstones set as eyes. Perfect for evening galas, cocktail parties, or moments when you want to make an unforgettable statement.
4. Enchanté Serpentine Dazzle Pendant
The Enchanté Collection reflects refined elegance and enduring allure, designed for life’s most meaningful occasions. Featuring fluid silhouettes that rest gracefully along the neckline, each piece is crafted to shimmer under evening lights and elevate moments of celebration. Perfect for weddings, gala dinners, cocktail soirées, or any occasion that calls for a lasting impression, the collection turns every appearance into an expression of timeless sophistication.
5. Enchanté Spiral Sparkle Cuff Bracelet
This statement cuff showcases a striking four-tier spiral design, meticulously set with rows of radiant round-cut diamonds and highlighted by pointed pear-shaped diamonds. Defined by exceptional white diamond brilliance, it is a dramatic, show-stopping piece—perfect for gala evenings and high-fashion occasions.
Source: Zen Diamond
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Asia’s Premier Jewelry Hub Returns: 73rd Bangkok Gems & Jewelry Fair Set to Outshine Record-Breaking Predecessor
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National News3 hours agoKISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
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ShowBuzz2 hours agoAsia’s Premier Jewelry Hub Returns: 73rd Bangkok Gems & Jewelry Fair Set to Outshine Record-Breaking Predecessor
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National News5 minutes agoiAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
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ShowBuzz58 minutes agoExperience A New Era of Diamond Jewellery at the revamped DP Jewellers Ujjain & Udaipur Branch
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.