JB Insights
SAJEX 2025: Opening new horizons in Saudi Arabia’s jewellery market
The inaugural Saudi Arabia Jewellery Exposition (SAJEX) organised by GJEPC at the Jeddah Superdome marked more than just another trade show—it represented a watershed moment in India-Saudi relations and the birth of what promises to become a landmark event for the global gems and jewellery industry.
From 11th to 13th September 2025, over 100 exhibitors across 200 booths showcased the finest in jewellery craftsmanship, while more than 1,500 unique international trade buyers explored opportunities in a market set to nearly double to US$8.34 billion by 2030.
The timing couldn’t have been better. With India-Saudi total bilateral trade touching US$42 billion in FY 2024-25, and India’s gem and jewellery exports to the Kingdom rising 45% to US$151.5 million, SAJEX arrived as both a celebration of existing ties and a catalyst for future growth. The 55% jump to $129.31 million in studded gold jewellery exports alone signals the appetite Saudi consumers have for Indian craftsmanship.
Kirit Bhansali, Chairman, GJEPC, noted, “SAJEX represents a significant step towards deepening India-Saudi collaboration, creating new opportunities for trade, innovation, and industry leadership.” The success of this inaugural edition has laid the foundation for what promises to be a transformative partnership between two nations with complementary strengths and shared aspirations.
Her Royal Highness Princess Nourah Al-Faisal – Designer, Entrepreneur, and Industry Leader, noted, “I’m especially delighted to be with our partners from India, who have stood by me in business for over 30 years—we are truly fortunate to have you. It makes perfect sense to build an ecosystem closer to home that fosters creativity and collaboration. Our youth are incredibly talented, dedicated, and full of potential, but they need the right support—educational, industrial, and more—to unlock it. India’s deep expertise and experience in this industry make it the ideal partner to help us build that infrastructure. Together, we can create new opportunities, open pathways, and empower a new generation of designers to achieve their dreams.”
SAJEX 2025 highlighted the immense potential of the Saudi jewellery market, which spans mass to luxury segments, creating opportunities for Indian manufacturers across the spectrum. While high customs duties and VAT remain challenges, Saudi Arabia’s Vision 2030 reforms and structured government engagement are paving the way for smoother trade.
The exhibition underscored the role of technology in shaping retail, manufacturing, and consumer experiences, with younger Saudis seeking seamless online-to-offline integration. Joint manufacturing ventures emerged as a key opportunity, positioning Saudi Arabia as both a consumption hub and a future production base for the GCC and MENA regions.
Panel discussions, moderated by CNBC-TV18’s Manisha Gupta, reinforced synergies between Saudi’s natural resources and India’s expertise. Together, Vision 2030 and India@2047 point toward a collaborative future.
For Indian jewellers, the message was clear: act decisively now to capture a share of Saudi’s projected US$8–10 billion jewellery market by 2030.
JB Insights
Women’s Day 2026: Jewellery Brands Celebrate Independence, Identity and Self-Expression
From milestone-driven collections to personalised styling and self-purchase narratives, jewellery brands across India are celebrating women’s independence, identity, and achievements this International Women’s Day.
International Women’s Day 2026 has prompted jewellery brands across India to launch campaigns that celebrate women’s empowerment, individuality, and personal achievements. Moving beyond traditional gifting narratives, many brands are positioning jewellery as a symbol of self-expression and personal milestones, reflecting the evolving role of women as independent buyers in the jewellery market.
Kumari Fine Jewellery
Mumbai-based Kumari Fine Jewellery has introduced a Women’s Day showcase themed around the idea of the “Modern Indian Original.” The initiative focuses on financially independent women who mark their achievements with self-purchased jewellery. The showcase highlights lightweight gold pieces designed for everyday wear, reinforcing jewellery as both a style statement and a symbol of personal growth.
Dhirsons Jewellers
Delhi’s Dhirsons Jewellers has launched a campaign centred on celebrating milestones in a woman’s journey rather than traditional occasions. The initiative encourages women to recognise defining moments in their lives, positioning jewellery as a reflection of resilience, confidence, and self-belief.
GIVA
Digital-first jewellery brand GIVA has unveiled a Women’s Day concept titled The Pearl Edit, focusing on timeless pearl jewellery that celebrates women who are building, leading, and redefining their paths. The campaign emphasises understated elegance while encouraging women to celebrate themselves through meaningful jewellery.
Divine Solitaires
Diamond jewellery brand Divine Solitaires has also introduced a Women’s Day campaign highlighting the emotional value of solitaire diamonds as symbols of personal milestones. The initiative focuses on recognising the journeys of women across roles—from professionals and entrepreneurs to mothers and mentors—while encouraging self-appreciation through jewellery.
Senco Gold & Diamonds
Technology-driven campaigns have also gained traction this year. Senco Gold & Diamonds has launched an initiative that integrates artificial intelligence into jewellery styling, enabling customers to discover pieces that match their personality and features. The concept highlights individuality while bringing digital innovation into the jewellery retail experience.
Tanishq
Large national brands are also participating in the Women’s Day narrative. Tanishq has continued its focus on celebrating modern womanhood through curated collections and storytelling campaigns that reflect the changing aspirations of contemporary women. The brand’s initiatives frequently highlight independence, confidence, and self-expression.
Kalyan Jewellers
Similarly, Kalyan Jewellers has aligned its messaging with women’s empowerment by supporting women-centric initiatives and partnerships, reinforcing the importance of recognising women’s achievements across different fields.
CaraLane
Other jewellery brands are also marking the occasion through special launches and themed collections. CaratLane has promoted contemporary diamond and gold jewellery collections designed for self-purchase and everyday styling, encouraging women to celebrate their personal milestones.
ORRA Fine Jewellery
Luxury diamond brand ORRA Fine Jewellery has highlighted modern diamond jewellery that symbolises confidence and individuality, targeting young professionals who view jewellery as a statement of identity.
Malabar Gold & Diamonds
Meanwhile, Malabar Gold & Diamonds has focused on campaigns that recognise women’s contributions to families, workplaces, and society, positioning jewellery as a tribute to their strength and achievements.
Across the industry, the Women’s Day celebration by many brands reflect a broader shift in consumer behaviour. Women are increasingly viewing jewellery not only as a traditional gift but also as a meaningful purchase that celebrates personal success, independence, and self-expression.
As jewellery brands continue to adapt to these changing aspirations, Women’s Day has become an important platform for storytelling, allowing brands to connect with modern consumers through themes of empowerment, individuality, and celebration of life’s defining milestones.
Madhuri Dixit unveils PNG Jewellers new store in Uran
DGSL launches India’s first structured insurance appraisal service for GJ sector
Ekatra Retail Ventures unveils its vision for LGD jewellery with Shristi Ratna
Precious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
Platinum Jewellery demonstrates resilience amidst record price rally
M P Ahammad, Chairman of Malabar Group, Conferred Maharashtrian of the Year Award 2026 by Maharashtra CM Devendra Fadnavis
-
International News3 days agoPrecious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
-
International News3 days agoPlatinum Jewellery demonstrates resilience amidst record price rally
-
National News3 days agoM P Ahammad, Chairman of Malabar Group, Conferred Maharashtrian of the Year Award 2026 by Maharashtra CM Devendra Fadnavis
-
International News3 days agoBullion Dips in India Despite Safe-Haven Demand as Dollar Firms
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.