National News
Reliance Jewels Brings Back the Iconic Dream Diamond Sale with a Free Gold Coin Offer
Consumers gets a free 0.25g gold coin* with every diamond jewellery purchase of ₹25,000 or more
Reliance Jewels brings back its much-loved Dream Diamond Sale, offering shoppers an attractive and inviting way to celebrate the season. Running till 27th January 2026, the sale arrives at a time when people are choosing thoughtful year-end gifts, planning festive purchases, and stepping into the New Year with something memorable.



This year’s Dream Diamond Sale is designed to make diamond shopping feel accessible for everyone – whether someone is buying their very first diamond, a festive shopper marking a celebration, or someone finally bringing home a diamond piece they have long desired. Customers will get a 0.25 gm gold coin free for every Rs25,000 spent on diamond jewellery. This season’s sale offers the unique opportunity to bring home diamond and gold together, making shopping inclusive and memorable. Customers can also enjoy FLAT 20% OFF ON GOLD MAKING CHARGES for all Gold jewellery purchases of Rs 75,000 and above during the sale period.
Shoppers can explore any diamond piece across Reliance Jewels stores from everyday favourites like earrings, rings, and chains to statement styles such as chokers and bridal designs. The variety ensures there’s something for every style, occasion, and personal milestone.
The Dream Diamond Sale gives jewellery lovers a meaningful reason to explore diamonds and take-home gold with every qualifying purchase. The sale is available across 145+ Reliance Jewels stores in India.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
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