National News
Everlite by Senco Gold & Diamonds – The season’s most thoughtful gifts
Gift your loved ones timeless and personal pieces from Senco’s lightweight diamond jewellery range to celebrate Christmas and ring in the new year
When you are surrounded by the festive spirit of Christmas and New Year, with glittering fairy lights and decorations adorning homes, why not share a little of the season’s sparkle to adorn your loved ones? Senco Gold & Diamonds’ every day, lightweight diamond jewellery brand Everlite has just the right offerings to mark this special season.
Everlite stems from the idea that fine jewellery should not be limited to only special occasions but rather, become a part of our everyday lives, making ordinary daily moments stand out with the dazzle of diamonds.
Designed for comfort and crafted with care for everyday wear, the Everlite diamond range features uniquely crafted gold rings with flowing swirls and intricate lattice patterns, artistic drop earrings in floral, curve, and regal motifs, and diamond pendants. Each piece feels easy, personal and timeless.

“Everlite is created for modern women who love jewellery that is stylish, subtle, comfortable and meaningful. Our designs move effortlessly from workdays to festive gatherings and family get-togethers to celebrations with friends. Christmas and New Year season is all about gratitude and celebrating close connections with gifts that are chosen with a lot of thought and love. The Everlite range is perfect to express these emotions in the most meaningful way,” said Joita Sen, Director & Head of Marketing and Designs, Senco Gold & Diamonds.
Everlite by Senco Gold & Diamonds is available across all Senco stores and online, offering a wide range that suits every style and budget. With easy gifting options and festive packaging, Everlite promises to make the season shine brighter for everyone you love.
National News
GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation
The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.
A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India, along with his senior team.
During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.
GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.
The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.
Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.
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