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Appointment

Purvi Shah Appointed Executive Director of Responsible Jewellery Council

De Beers sustainability leader takes charge of RJC from February 2026, reinforcing industry-wide focus on ESG, traceability, and next-generation certification norms.

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The Responsible Jewellery Council (RJC) has appointed Purvi Shah as its next Executive Director, effective 7 February 2026. Shah currently serves as Head of Ethical and Sustainable Value Chains at De Beers Group, where she has led major initiatives in provenance, transparency, and responsible sourcing for over 15 years.

Her association with the RJC is long-standing — she has been a board member since 2023 and co-chaired the Standards Committee since 2018, contributing significantly to the development of the Code of Practices (COP) 2024, Chain of Custody (COC) 2024, and the Laboratory-Grown Materials Standard (LGMS) 2025.

RJC Chairman Dave Meleski welcomed the appointment, citing Purvi Shah’s ability to balance commercial realities with sustainability ambition, and calling her leadership vital for the organisation’s next phase.

For India’s jewellery manufacturing and retail sector, her appointment underscores rising expectations around ESG compliance, traceability, and certification readiness. With over 2,000 members across 74 countries, the RJC’s renewed focus offers Indian companies a timely moment to align with COP 2024 and updated chain-of-custody requirements.

Purvi Shah noted that her initial months will focus on listening to member priorities and strengthening value creation across the supply chain. As global regulations and voluntary norms on responsible sourcing accelerate, her leadership positions the RJC to shape standards that reflect both evolving legislation and real-world industry needs.

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Appointment

KISNA Appoints Nitin Naik as Chief Technology Officer to Drive Digital Innovation and Omnichannel Scale

Strengthening leadership to power retail expansion, digital commerce integration, and seamless online-offline growth across India

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KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, has announced the appointment of Nitin Naik as Chief Technology Officer (CTO). The appointment strengthens the brand’s leadership team as it accelerates retail expansion and omnichannel growth across India.

In his role, he will lead KISNA’s technology function across digital commerce, retail systems, supply chain integration and data infrastructure. He will work closely with business and operations teams to build scalable platforms, enhance customer experience and enable seamless online-offline operations.

He brings over 25 years of experience in enterprise technology, global delivery and cybersecurity. He has spent most of his career at Tata Consultancy Services (TCS), leading large transformation programs in multiple domains across global markets. Most recently, as Delivery Head – Cybersecurity, he led end-to-end cybersecurity service delivery for growth markets and global public sector and education clients, overseeing governance, financial performance and strategic client engagement.

Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “KISNA is scaling rapidly across markets, formats and consumer segments. Technology will be central to sustaining this growth. From retail integration to omnichannel execution, we are building platforms that enable speed and consistency at scale. Nitin’s appointment strengthens our ability to drive this transformation with sharper focus.”

Nitin Naik, Chief Technology Officer, KISNA Diamond and Gold Jewellery, added,  “The opportunity to build technology capabilities for a fast-scaling retail brand like KISNA is compelling. I look forward to enabling integrated platforms that support retail growth, partner ecosystems and seamless consumer journeys.”

The appointment comes amid strong growth momentum at KISNA. Over the past year, the brand has strengthened its leadership team with key appointments across finance and marketing, expanded its offline retail footprint across franchise and exclusive showroom formats, and scaled its Mumbai corporate office to support rising operational and network expansion.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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