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Pure Platinum Jewellery Pvt. Ltd. presents “ZULLU” — the Valentine Collection 2026

A refined platinum jewellery launch blending contemporary design, diamond brilliance, and blue sapphire elegance to celebrate modern expressions of love.

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Pure Platinum Jewellery Pvt Ltd, a PGI authorised partner and a recognized master in couple bands, proudly announces the launch of ZULLU, its exclusive Valentine Collection for 2026. The brand is widely known for its iconic Platinum Days of Love collections and its women’s jewellery line EVARA, celebrating modern femininity through refined platinum designs.

Designed for today’s modern woman, ZULLU is a lightweight, trendy, and gift-worthy collection, crafted in premium platinum and adorned with diamonds and blue sapphires in three distinct shades — pale blue, deep blue, and classic sapphire. Together, the three shades of blue and diamonds symbolize emotion, depth, and timeless brilliance, capturing the many expressions of love.

The collection is creatively led by Disha Pokharna and manufactured under the expertise of Vijay Pokharna, bringing together contemporary design sensibility and precision craftsmanship.

 “ZULLU celebrates love through three shades of blue and diamonds — each shade reflecting a different emotion, and everydiamond adding timeless sparkle. Our vision was to create jewellery that feels light to wear, meaningful to gift, and deeply connected to modern romance.” — Disha PokharnaAssistant General Manager Product Development

“As a PGI authorised manufacturer and specialists in platinum couple bands, we believe platinum is the ultimate symbol of lasting relationships. With ZULLU, we focused on engineering lightweight designs that retain platinum’s strength while beautifully securing diamonds and blue sapphires for everyday elegance.”

 – Vijay Pokharna – Founder,CEO

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The Significance of Platinum

Platinum is one of the rarest and most precious metals, valued for its natural white colour, exceptional durability, and unmatched purity. It does not fade or lose its brilliance over time, making it a true symbol of enduring love. Its strength allows diamonds and sapphires to be held securely while maintaining comfort and wearability — defining the essence of the ZULLU Collection. Three Shades of Blue and Diamonds. One Pure Expression of Love.

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Verlas Redefines Rakhi Gifting With Fine Jewelry That Lasts Beyond The Festival

Verlas Has Expanded Its Offering With The Launch Of A New Ring Collection This August, Featuring Versatile Silhouettes Inspired By Contemporary Lifestyles

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Raksha Bandhan has always been about celebrating one of life’s most enduring relationships, but the way we express it is quietly changing. The traditional sweets and gift boxes still have their place, yet many are choosing gifts that become part of everyday life rather than something enjoyed for a day and forgotten. Fine jewelry has emerged as one of those lasting gestures, balancing personal style with timeless craftsmanship. Crafted in IGI-certified lab-grown diamonds with EF/VS-VVS quality and set in BIS Hallmarked 14K or 9K fine gold, these lightweight, affordably luxe designs are created for both everyday wear and special occasions.

Reflecting this shift, Verlas has expanded its offering with the launch of a new ring collection this August, featuring versatile silhouettes inspired by contemporary lifestyles. You can explore the full edit on the Verlas Raksha Bandhan collection, designed to be lightweight, versatile, and made for years of wear, with prices starting at approx. Rs 3,250. Verlas is also committed to responsible craftsmanship, backed by globally recognized certifications including the Positive Luxury Butterfly Mark and SCS Global Services. Whether you’re celebrating a sister who loves understated elegance or a brother drawn to contemporary design, here are thirteen jewelry designs that make Raksha Bandhan memorable long after the thread is tied.

GIFT GUIDE FOR SISTERS

  1. Verlas Floral Lace Diamond Chain Bracelet

Delicate yet distinctive, the Floral Lace Diamond Chain Bracelet draws inspiration from intricate floral motifs interpreted through a contemporary lens. The fine gold chain and sparkling IGI-certified lab-grown diamonds create an elegant silhouette that layers beautifully with everyday jewelry while remaining refined enough to wear on its own. It’s the kind of thoughtful design a sister can reach for every day, making it a lasting reminder of the occasion.

  1. Verlas Blooming Floral Cluster Ring

Verlas’ hero Rakhi pick, featuring certified EF/VS-VVS quality lab-grown diamonds arranged in a floral-inspired cluster that symbolizes love, growth, and lasting bonds. Crafted in 14K and 9K yellow, white, or rose gold, its lightweight, affordably luxe design makes it perfect for everyday wear as well as special occasions.

  1. Verlas Heart-to-Heart Diamond Necklace

Few designs express sibling love as naturally as the Heart-to-Heart Diamond Necklace. Featuring interconnected heart motifs illuminated with lab-grown diamonds set in hallmarked gold, this necklace celebrates enduring bonds while maintaining a clean, contemporary aesthetic. Elegant without being overly sentimental, it makes a meaningful Raksha Bandhan gift she’ll treasure beyond the festivities.

  1. Verlas Everyday Tri-Stone Hoops

Designed for versatility, the Everyday Tri-Stone Hoops elevate a wardrobe essential with three sparkling IGI-certified lab-grown diamonds that add just the right amount of brilliance. Their lightweight profile and timeless design make them an effortless choice from morning meetings to evening celebrations, offering everyday luxury that never feels excessive.

  1. Verlas Sculpted Vine Ring

Inspired by graceful botanical forms, the Sculpted Vine Ring features certified EF/VS-VVS quality lab-grown diamonds in a blooming bud-inspired design with delicate sculpted leaf details. Crafted in lightweight, affordably luxe 14K and 9K yellow, white, or rose gold, its elegant bypass silhouette makes it ideal for everyday wear and special occasions. A meaningful Rakhi gift, it beautifully symbolizes growth, love, and enduring bonds, making it a keepsake to cherish long after the celebration.

  1. Verlas Asymmetrical Baguette & Round Cut Diamond Ring

A modern take on the classic band, this Verlas lab-grown diamond ring pairs tapered baguette-cut and brilliant round-cut diamonds along a graceful, flowing curve. The asymmetrical arrangement catches the light from every angle, while the sleek gold band keeps the overall look minimal and refined. It’s a design that feels equally at home styled for everyday wear or paired back for something special, a fitting nod to the bond it’s meant to celebrate.

  1. Verlas Halo Circle Ring

A celebration of simplicity and radiance, this Verlas lab-grown diamond ring features a delicate circle-shaped halo of sparkling diamonds set on a polished 14k/9k gold band. The circular motif carries its own meaning too, one of wholeness and everlasting connection, making it a fitting choice for a bond that only grows stronger with time. Understated yet luminous, it’s a ring built for daily wear and lasting sentiment alike.

GIFT GUIDE FOR BROTHERS

  1. Verlas Zenyth Pyramid Luxe Diamond Cuff Bracelet

Bold, architectural, and unmistakably contemporary, the Zenyth Pyramid Luxe Diamond Cuff Bracelet is designed for someone who appreciates modern design. The geometric pyramid detailing paired with lab-grown diamonds creates a confident statement while remaining refined enough for everyday wear. It offers a fresh perspective on men’s fine jewelry without compromising versatility.

  1. Verlas Starlit Pendant Necklace

Minimalism meets quiet luxury in the Starlit Pendant Necklace. Featuring a sleek pendant highlighted by IGI-certified lab-grown diamonds set in hallmarked fine gold, the design complements both casual and formal wardrobes. Its understated elegance makes it an easy everyday essential and an ideal Raksha Bandhan gift for brothers who appreciate subtle sophistication.

  1. Verlas Zenyth Pyramid Radiant Diamond Studs

Diamond studs have long been a timeless classic, and the Zenyth Pyramid Radiant Diamond Studs reinterpret them with contemporary geometry. Crafted in 14k/9k fine gold and accented with lab-grown diamonds, they deliver a bold yet understated look that effortlessly transitions from workdays to weekends, making them a versatile addition to any jewelry collection.

  1. Verlas La Fleur Square Band

Part of the La Fleur collection, this gender-neutral band carries the line’s signature floral motif in a bold, contemporary square silhouette. Crafted in solid gold and set with round-cut lab-grown diamonds, it’s built to be stacked, layered, and made personal, a versatile everyday piece that works just as well as a standalone statement. Understated yet distinctive, it’s a fitting choice for a sibling who likes their jewelry to double as self-expression.

  1. Verlas Round-Cut Signet Ring

A classic silhouette receives a contemporary update in the Round-Cut Signet Ring. Featuring a bezel-set round lab-grown diamond at its centre, the design balances heritage craftsmanship with modern aesthetics. Crafted in BIS hallmarked fine gold with softly rounded edges, it makes a meaningful Raksha Bandhan gift that can be worn daily and cherished for years to come.

  1. Verlas Cascading Pyramid Pendant Necklace

Featuring five sleek pyramid motifs set in 14k/9k fine gold along with shimmering lab-grown pavé diamonds, this necklace catches the light with every movement. Lightweight and versatile, it blends modern geometry with a sense of timeless elegance, easy enough to layer through the day and striking enough to carry into the evening. A design that works quietly in the background of everyday life while still making its presence felt.

The most meaningful Raksha Bandhan gifts are often the ones that continue to become part of everyday life. Fine jewelry offers exactly that: a lasting expression of gratitude, affection, and shared memories. Chosen with intention and designed for longevity, these jewelry designs celebrate a sibling bond that continues to evolve long after the festival has passed. For those looking to make their gift even more personal, Verlas also offers bespoke jewelry with custom engraving, transforming beautiful jewelry into a lasting keepsake.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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