BrandBuzz
Pure Platinum Jewellery Pvt. Ltd. presents “ZULLU” — the Valentine Collection 2026
A refined platinum jewellery launch blending contemporary design, diamond brilliance, and blue sapphire elegance to celebrate modern expressions of love.
Pure Platinum Jewellery Pvt Ltd, a PGI authorised partner and a recognized master in couple bands, proudly announces the launch of ZULLU, its exclusive Valentine Collection for 2026. The brand is widely known for its iconic Platinum Days of Love collections and its women’s jewellery line EVARA, celebrating modern femininity through refined platinum designs.
Designed for today’s modern woman, ZULLU is a lightweight, trendy, and gift-worthy collection, crafted in premium platinum and adorned with diamonds and blue sapphires in three distinct shades — pale blue, deep blue, and classic sapphire. Together, the three shades of blue and diamonds symbolize emotion, depth, and timeless brilliance, capturing the many expressions of love.
The collection is creatively led by Disha Pokharna and manufactured under the expertise of Vijay Pokharna, bringing together contemporary design sensibility and precision craftsmanship.
“ZULLU celebrates love through three shades of blue and diamonds — each shade reflecting a different emotion, and everydiamond adding timeless sparkle. Our vision was to create jewellery that feels light to wear, meaningful to gift, and deeply connected to modern romance.” — Disha Pokharna –Assistant General Manager Product Development
“As a PGI authorised manufacturer and specialists in platinum couple bands, we believe platinum is the ultimate symbol of lasting relationships. With ZULLU, we focused on engineering lightweight designs that retain platinum’s strength while beautifully securing diamonds and blue sapphires for everyday elegance.”
– Vijay Pokharna – Founder,CEO
The Significance of Platinum
Platinum is one of the rarest and most precious metals, valued for its natural white colour, exceptional durability, and unmatched purity. It does not fade or lose its brilliance over time, making it a true symbol of enduring love. Its strength allows diamonds and sapphires to be held securely while maintaining comfort and wearability — defining the essence of the ZULLU Collection. Three Shades of Blue and Diamonds. One Pure Expression of Love.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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