BrandBuzz
Pure Platinum Jewellery Pvt. Ltd. presents “ZULLU” — the Valentine Collection 2026
A refined platinum jewellery launch blending contemporary design, diamond brilliance, and blue sapphire elegance to celebrate modern expressions of love.
Pure Platinum Jewellery Pvt Ltd, a PGI authorised partner and a recognized master in couple bands, proudly announces the launch of ZULLU, its exclusive Valentine Collection for 2026. The brand is widely known for its iconic Platinum Days of Love collections and its women’s jewellery line EVARA, celebrating modern femininity through refined platinum designs.


Designed for today’s modern woman, ZULLU is a lightweight, trendy, and gift-worthy collection, crafted in premium platinum and adorned with diamonds and blue sapphires in three distinct shades — pale blue, deep blue, and classic sapphire. Together, the three shades of blue and diamonds symbolize emotion, depth, and timeless brilliance, capturing the many expressions of love.
The collection is creatively led by Disha Pokharna and manufactured under the expertise of Vijay Pokharna, bringing together contemporary design sensibility and precision craftsmanship.

“ZULLU celebrates love through three shades of blue and diamonds — each shade reflecting a different emotion, and everydiamond adding timeless sparkle. Our vision was to create jewellery that feels light to wear, meaningful to gift, and deeply connected to modern romance.” — Disha Pokharna –Assistant General Manager Product Development
“As a PGI authorised manufacturer and specialists in platinum couple bands, we believe platinum is the ultimate symbol of lasting relationships. With ZULLU, we focused on engineering lightweight designs that retain platinum’s strength while beautifully securing diamonds and blue sapphires for everyday elegance.”
– Vijay Pokharna – Founder,CEO


The Significance of Platinum
Platinum is one of the rarest and most precious metals, valued for its natural white colour, exceptional durability, and unmatched purity. It does not fade or lose its brilliance over time, making it a true symbol of enduring love. Its strength allows diamonds and sapphires to be held securely while maintaining comfort and wearability — defining the essence of the ZULLU Collection. Three Shades of Blue and Diamonds. One Pure Expression of Love.
BrandBuzz
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
The Unscripted collection embraces fluid forms and open designs in 14K gold and lab-grown diamonds, celebrating women’s evolving journeys and limitless possibilities.
This Women’s Day, Akoirah by Augmont unveils Unscripted, a design-forward jewellery collection inspired by the idea that a woman’s life is rarely a perfect circle. It bends, pauses, evolves – and unfolds in ways that are uniquely her own.
Moving away from rigid forms and closed silhouettes, the Unscripted collection explores fluid lines and open structures that mirror the rhythm of real journeys – ones that are constantly in motion and never confined to a fixed narrative.

At the heart of the collection are open rings, flowing necklaces, and fluid bracelets, each designed to embody the spirit of becoming. Rings remain intentionally open rather than closed, symbolising possibility and personal evolution. Bracelets move with the wrist instead of holding it in place, while necklaces trace soft curves that flow naturally – never confining, always in motion.

Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, combining timeless brilliance with a modern and transparent approach to fine jewellery. Minimal yet expressive, the pieces are designed to transition effortlessly from everyday moments to meaningful milestones, becoming part of a woman’s evolving story.

“Women today are redefining their own narratives,” says Namita Kothari, Founder of Akoirah by Augmont. “With Unscripted, we wanted to create jewellery that reflects that spirit – pieces that are fluid, expressive, and open-ended, much like the journeys they represent.”
Nothing forced. Nothing final. Just beautifully in motion – as she was always meant to be.
This Women’s Day, celebrate her story – not finished, not closed, still becoming.
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