Pure Platinum Jewellery Pvt Ltd, a PGI authorised partner and a recognized master in couple bands, proudly announces the launch of ZULLU, its exclusive Valentine Collection for 2026. The brand is widely known for its iconic Platinum Days of Love collections and its women’s jewellery line EVARA, celebrating modern femininity through refined platinum designs.

Designed for today’s modern woman, ZULLU is a lightweight, trendy, and gift-worthy collection, crafted in premium platinum and adorned with diamonds and blue sapphires in three distinct shades — pale blue, deep blue, and classic sapphire. Together, the three shades of blue and diamonds symbolize emotion, depth, and timeless brilliance, capturing the many expressions of love.

The collection is creatively led by Disha Pokharna and manufactured under the expertise of Vijay Pokharna, bringing together contemporary design sensibility and precision craftsmanship.

 “ZULLU celebrates love through three shades of blue and diamonds — each shade reflecting a different emotion, and everydiamond adding timeless sparkle. Our vision was to create jewellery that feels light to wear, meaningful to gift, and deeply connected to modern romance.” — Disha Pokharna –Assistant General Manager Product Development

“As a PGI authorised manufacturer and specialists in platinum couple bands, we believe platinum is the ultimate symbol of lasting relationships. With ZULLU, we focused on engineering lightweight designs that retain platinum’s strength while beautifully securing diamonds and blue sapphires for everyday elegance.”

 – Vijay Pokharna – Founder,CEO

The Significance of Platinum

Platinum is one of the rarest and most precious metals, valued for its natural white colour, exceptional durability, and unmatched purity. It does not fade or lose its brilliance over time, making it a true symbol of enduring love. Its strength allows diamonds and sapphires to be held securely while maintaining comfort and wearability — defining the essence of the ZULLU Collection. Three Shades of Blue and Diamonds. One Pure Expression of Love.