JB Insights
PREFERRED MANUFACTURER OF INDIA
Fostering meaningful business relationships, strengthening brand positioning, enhancing profitability.
The 7th edition of GJC’s PREFERRED MANUFACTURER OF INDIA (PMI) was held from February 16th to 18th, 2025, at Hyatt Regency, Gurugram. It featured a wide range of collections, including gold, diamond, and antique gold jewellery, catering to the diverse needs of the industry. Over 1,800 meetings took place during the three-day event, reinforcing PMI’s role as a key driver of growth in the jewellery sector and helping retailers replenish their stock for the wedding season.
The inauguration in Gurugram, with Honorable MLA Shri Mukesh Sharma lighting the ceremonial lamp, was a landmark event, bringing together 42 leading manufacturers and 200+ prominent retailers from across India
Rajesh Rokde, Chairman, GJC said, “As Chairman of the GJC, I am proud that Preferred Manufacturer of India (PMI) has set a new benchmark. PMI is more than just a platform; it’s a transformative initiative that fosters meaningful business relationships, strengthens brand positioning, and enhances profitability.”
Avinash Gupta, Vice Chairman, GJC said “Over 1,800 meetings took place during the three-day event, reinforcing PMI’s role as a key driver of growth in the jewellery sector and helping retailers replenish their stock for the wedding season.
It was my privilege to be part of the installation of Rajesh Rokde as Chairman, alongside myself as Vice Chairman, and the incoming Board members, marking a significant step forward for our collective vision. PMI continues to stand as a leading platform for meaningful business connections and for setting new benchmarks in the jewellery industry.”
Chetan Thadeshwar, Convener of PMI said “As Convener of PMI, I am thrilled by the success of the PMI. The event brought together over 200 elite retailers and 42 top manufacturers showcasing a premium selection of collections, including gold, diamond, couture and antique gold jewellery.
Even though the gold price is on constant high, the response was outstanding, with retailers refilling their stock for the upcoming wedding season and over 1,800 meetings held, reinforcing PMI’s reputation as the premier platform for industry leaders to connect.
Looking ahead, we are excited for the next show in Goa, from June 10th to 12th, 2025. PMI remains committed to providing a premium space for collaboration, growth, and showcasing the finest in jewellery.”
De Beers isn’t just playing the game anymore; they’re rewriting the rulebook. Forget the “shop-in-shop” clutter—the diamond giant is planting its flag in Indian soil with a strategy that’s as sharp as a princess cut.
By launching standalone Forevermark stores, De Beers is ditching the middleman and betting big on India as the ultimate test bed for high-octane luxury. Here’s how they’re turning the “traditional” jewelry market on its head:
The Strategy: High Stakes, Higher Value
De Beers has stopped trying to blend in. They’ve realized that to sell a dream, you need to own the room.
- The Blueprint: They’re swapping low-risk partner outlets for sprawling, 5,000 sq. ft. flagship “global” stores.
- The Target: No more waiting for a wedding invite. They’re hunting the “Self-Purchaser”—affluent women (ages 25–45) who buy diamonds because it’s Tuesday, not because they’re getting married.
- The Map: Forget the cooling markets in China or the “steady-as-she-goes” U.S. De Beers is laser-focused on India’s Tier 1 and Tier 2 cities, where the appetite for luxury is growing at a staggering 10–12% annually.
Why India? The Death of “Gold Only”
For decades, gold was the undisputed heavyweight champion of the Indian heirloom. Not anymore. India’s young, wealthy middle class is trading religious tradition for high-end aspiration.
Gold has long been the Old Guard of Indian jewellery—deeply rooted in tradition, trust, and legacy. Dominating heavy wedding sets and festive occasions, gold is typically purchased by families and patriarchs, valued as both adornment and secure investment. Its vibe is timeless, ceremonial, and culturally rich, symbolising stability and generational wealth. In contrast, diamonds represent the New Wave—light, versatile, and designed for everyday wear as much as special moments. Increasingly chosen by independent women, diamond jewellery reflects individuality and aspiration, evolving into a modern status symbol that blends personal expression with contemporary luxury.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.