BrandBuzz
PNG Jewellers unveils its grand Chain and Bangle Mahotsav across all stores
The brand will present a wide variety of chains and bangles across all stores and on its website for a limited period of time!
PNG Jewellers, a brand synonymous with trust and craftsmanship, is proud to announce its much-awaited Chain & Bangle Mahotsav, an exclusive festival showcasing an exquisite collection of gold chains and bangles. This limited-time event will be available across all PNG Jewellers branches in all cities, running till stock lasts, offering customers an unparalleled shopping experience with an extensive range of designs at attractive prices.
The Chain & Bangle Mahotsav features a diverse selection of timeless and contemporary bangles and chains, perfectly blending heritage with modern aesthetics. Bangles and chains are essential pieces of daily-use jewellery, combining style and durability to complement every occasion. Additionally, customers can avail themselves of a flat 15% off on making charges, making it the perfect opportunity to invest in elegant jewellery. This collection is a beautiful exhibit of detailed craftsmanship, sparkling in purity, and packaged with the trust of PNG Jewellers.
Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers, said, “At PNG Jewellers, we have always been committed to preserving traditions while evolving with the times. The Chain & Bangle Mahotsav celebrates our rich cultural heritage, offering every customer the perfect piece of jewellery that resonates with their personality and style. With exclusive collections and attractive offers, we look forward to making this festival truly special for our customers.”
This festival will be hosted across all PNG Jewellers stores and online platforms, making it easier for customers to browse and select from the comfort of their homes.
BrandBuzz
IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season
Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase
The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.
Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.
With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.
Kaushlendra Sinha, CEO, IAGES said:
“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”
The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?
Film Link:
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