BrandBuzz
PNG Jewellers unveils its grand Chain and Bangle Mahotsav across all stores
The brand will present a wide variety of chains and bangles across all stores and on its website for a limited period of time!
PNG Jewellers, a brand synonymous with trust and craftsmanship, is proud to announce its much-awaited Chain & Bangle Mahotsav, an exclusive festival showcasing an exquisite collection of gold chains and bangles. This limited-time event will be available across all PNG Jewellers branches in all cities, running till stock lasts, offering customers an unparalleled shopping experience with an extensive range of designs at attractive prices.
The Chain & Bangle Mahotsav features a diverse selection of timeless and contemporary bangles and chains, perfectly blending heritage with modern aesthetics. Bangles and chains are essential pieces of daily-use jewellery, combining style and durability to complement every occasion. Additionally, customers can avail themselves of a flat 15% off on making charges, making it the perfect opportunity to invest in elegant jewellery. This collection is a beautiful exhibit of detailed craftsmanship, sparkling in purity, and packaged with the trust of PNG Jewellers.
Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers, said, “At PNG Jewellers, we have always been committed to preserving traditions while evolving with the times. The Chain & Bangle Mahotsav celebrates our rich cultural heritage, offering every customer the perfect piece of jewellery that resonates with their personality and style. With exclusive collections and attractive offers, we look forward to making this festival truly special for our customers.”
This festival will be hosted across all PNG Jewellers stores and online platforms, making it easier for customers to browse and select from the comfort of their homes.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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