GlamBuzz
PNG Jewellers Expands National Footprint, Celebrates Lucknow’s Cultural Legacy with Launch by Sushmita Sen
Expanding its national footprint, PNG Jewellers, Maharashtra’s leading organised family jeweller with a legacy of 193 years, embarked on a new retail journey by launching its first store in Uttar Pradesh, in the city of Lucknow, on 27th September. The store was launched by actress and heart throb Sushmita Sen.
The inauguration was graced by the Honorable Deputy Chief Minister Shri Brajesh Pathak and Danish Ansari, MOS, Govt. of UP. Brajesh assured us of the Govt’s full support in our expansion journey, which is truly encouraging!!
The evening got even more special as the ever-graceful Sushmita Sen joined us to launch our first-ever Tullika Collection, inspired by elephant motifs, crafted in kundan and delicate filigree, designed especially for the people of Uttar Pradesh. Sushmita also interacted with crowds that were waiting to catch a glimpse of her.



Located at Gomati Nagar in Lucknow,the brand-new, large-format store celebrates the legacy of one of India’s oldest family jewellers in the capital of Uttar Pradesh. The store presents PNG’s complete range of jewellery, including gold, diamonds, silver, and platinum, including the popular Golden Katha, Pratha, Eiina, and Saptam collections, bringing in designs that strike a balance between timeless tradition, contemporary elegance, and match the tastes of the new customer segment in the city. On this festive occasion, customers can avail a flat 50% off on gold jewellery making charges, flat 100% off on diamond jewellery making charges, and 0% deduction on gold exchange.
Lucknow, known as the “City of Nawabs,” has always been synonymous with culture, grace, and artistry. From its royal heritage, literature, and performing arts to its intricate chikankari craft, the city is a symbol of timeless sophistication. PNG Jewellers’ entry into Lucknow represents not just an expansion but a cultural resonance, where jewellery becomes a part of the city’s living legacy.

Inaugurating the maiden store of PNG Jewellers in Lucknow, Bollywood superstar Sushmita Sen said, “Lucknow has always been a city of heritage and grace, and PNG Jewellers fits beautifully into its spirit with jewellery that tells stories of culture and craftsmanship. This is the brand’s first showroom in the city and the state, and I wish PNG Jewellers a brilliant journey ahead.”
Speaking about the launch, Dr. Saurabh Gadgil said, “Our entry into Uttar Pradesh has been meticulously strategised, as we recognise the cultural richness of Lucknow and the similarities in values that bind its people to our philosophy. Uttar Pradesh forms an important cornerstone of PNG Jewellers’ customer community of tomorrow. Just as Lucknow has preserved its glorious traditions while embracing modernity, PNG too carries forward its unmatched heritage with a contemporary design sensibility. This store represents not only our growth but also our commitment to becoming part of the city’s cultural and social fabric.”

With this launch, PNG Jewellers strengthens its presence beyond Maharashtra, continuing its Navratri expansion with large and small-format stores opening across Maharashtra and Uttar Pradesh.



DiamondBuzz
BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night
At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.
At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.
When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.
At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tone — champagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.
Gillian Anderson
Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna
K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page
Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.
Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.
For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.
Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.
Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.
At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.
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