loader image
Connect with us

GlamBuzz

PNG Jewellers Expands National Footprint, Celebrates Lucknow’s Cultural Legacy with Launch by Sushmita Sen

Published

on

1,980 views

Expanding its national footprint, PNG Jewellers, Maharashtra’s leading organised family jeweller with a legacy of 193 years, embarked on a new retail journey by launching its first store in Uttar Pradesh, in the city of Lucknow, on 27th September. The store was launched by actress and heart throb Sushmita Sen.

The inauguration was graced by the Honorable Deputy Chief Minister Shri Brajesh Pathak and Danish Ansari, MOS, Govt. of UP. Brajesh assured us of the Govt’s full support in our expansion journey, which is truly encouraging!!

The evening got even more special as the ever-graceful Sushmita Sen joined us to launch our first-ever Tullika Collection, inspired by elephant motifs, crafted in kundan and delicate filigree, designed especially for the people of Uttar Pradesh. Sushmita also interacted with crowds that were waiting to catch a glimpse of her.

Located at Gomati Nagar in Lucknow,the brand-new, large-format store celebrates the legacy of one of India’s oldest family jewellers in the capital of Uttar Pradesh. The store presents PNG’s complete range of jewellery, including gold, diamonds, silver, and platinum, including the popular Golden Katha, Pratha, Eiina, and Saptam collections, bringing in designs that strike a balance between timeless tradition, contemporary elegance, and match the tastes of the new customer segment in the city. On this festive occasion, customers can avail a flat 50% off on gold jewellery making charges, flat 100% off on diamond jewellery making charges, and 0% deduction on gold exchange.

Lucknow, known as the “City of Nawabs,” has always been synonymous with culture, grace, and artistry. From its royal heritage, literature, and performing arts to its intricate chikankari craft, the city is a symbol of timeless sophistication. PNG Jewellers’ entry into Lucknow represents not just an expansion but a cultural resonance, where jewellery becomes a part of the city’s living legacy.

Inaugurating the maiden store of PNG Jewellers in Lucknow, Bollywood superstar Sushmita Sen said, “Lucknow has always been a city of heritage and grace, and PNG Jewellers fits beautifully into its spirit with jewellery that tells stories of culture and craftsmanship. This is the brand’s first showroom in the city and the state, and I wish PNG Jewellers a brilliant journey ahead.”

Speaking about the launch, Dr. Saurabh Gadgil said, “Our entry into Uttar Pradesh has been meticulously strategised, as we recognise the cultural richness of Lucknow and the similarities in values that bind its people to our philosophy. Uttar Pradesh forms an important cornerstone of PNG Jewellers’ customer community of tomorrow. Just as Lucknow has preserved its glorious traditions while embracing modernity, PNG too carries forward its unmatched heritage with a contemporary design sensibility. This store represents not only our growth but also our commitment to becoming part of the city’s cultural and social fabric.”

With this launch, PNG Jewellers strengthens its presence beyond Maharashtra, continuing its Navratri expansion with large and small-format stores opening across Maharashtra and Uttar Pradesh.

Continue Reading
Advertisement
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

BrandBuzz

Limelight Lab Grown Diamonds launches Navarambh with Shilpa Shetty

Limelight launches Navarambh bridal collection with Shilpa Shetty, redefining jewellery for the modern bride

Published

on

1,915 views

Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has launched its latest campaign film featuring brand ambassador and investor Shilpa Shetty, introducing Navarambh – a thoughtfully curated bridal jewellery collection designed for the new age bride.

The campaign film captures the heartfelt emotion and essence of wedding gifting for a daughter, with Navarambh emerging as the ultimate gift of love and new beginnings. Presented in an elegantly crafted keepsake box, the collection features seven stunning diamond jewellery pieces that are modern, elegant, and versatile – perfect for every milestone ahead.

Right from Karwa Chauth dinners to cocktail parties, from Diwali celebrations to anniversaries, Navarambh redefines bridal jewellery by going beyond the locker to become an integral part of her everyday and special moments.

Speaking about the launch, Shilpa Shetty, Brand ambassador and Investor at Limelight Lab Grown Diamonds, said: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”

Adding to this, Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life

Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamondsadded: “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.

To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable”

Navarambh is priced attractively starting at just Rs. 5.99 lakh, making it an aspirational yet practical choice for bridal gifting. The collection is now available across Limelight’s 50+ stores in 45+ cities.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x