As Ganeshtova approaches, Kushal’s Fashion & silver Jewellery unveils a special festive collection of statement antique-finish jewellery that blends Indian craftsmanship with contemporary designs.  This collection celebrates devotion while offering versatile, style-forward pieces for today’s woman.

Ganeshotsav, one of Maharashtra’s most loved festivals, is a time of colour, music, rituals, and togetherness. Families welcome Lord Ganesha into their homes with grandeur, and jewellery plays a central role in completing the festive look. Kushal’s latest collection honours these customs through handcrafted designs and intricate craftsmanship, crafted to honour tradition while fitting effortlessly into contemporary wardrobes. This range is perfect for welcoming Bappa and for visarjan, combining premium handfeel with lightweight comfort to ensure ease throughout the festivities.

Actress Hruta Durgule, the face of the campaign, beautifully showcases this blend of tradition and modernity. In the campaign visuals, Hruta wears a statement choker that merges the traditional chandrakor design -a cherished Maharashtrian symbol -with a delicate modern floral pattern. The antique finish gives it a regal charm, perfect for the festive season. She completes the look with drop jhumkas, statement finger rings featuring intricate Ganesha motifs, and kadas detailed with  stones in rich green and ruby colours. Each piece reflects the artistry of jewellery while feeling fresh and relevant for contemporary styling.

Speaking on the launch, Manish Gulechha, Co-Founder, Kushal’s Fashion Jewellery, said:
“Pune is a strategic market for us, and we are delighted by the warm and enthusiastic response we’ve received. With the festive season approaching, we are excited to bring our latest collection to our consumers here. From intricate antique-finish pieces to statement festive jewellery, we offer something for every celebration, both in our stores and online. We are also pleased to collaborate with actress Hruta Durgule, whose grace and charm perfectly complement the essence of our collection.”

The highlights of this collection are its traditional Maharashtrian motifs like the chandrakor and floral designs — symbols of wisdom, prosperity, and strength. The range features trending styles such as ornate chokers, statement finger rings, and bold kadas, all designed to make a lasting impression at every festive gathering.

Actress Hruta Durgule shared her thoughts on the collaboration: “Wearing this collection for Ganeshotsav made me feel connected to my roots and the festive energy around this season. I love how Kushal’s has reimagined traditional motifs like the chandrakor and the florals of Paithani in such a fresh way — it’s perfect for celebrating and creating beautiful memories.”

Crafted in antique gold-plated finishes, the collection offers richness and cultural depth ideal for pujas, family gatherings, and festive outings. Perfectly paired with silk sarees, Paithanis, classic Nauvari drapes, or elegant lehengas for a graceful festive look, or styled with Indo-western ensembles like embroidered jackets and flowy skirts for a contemporary twist.

Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.

India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.

Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:

“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”

Rashmika Mandanna shared:

“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

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Actress Aishwarya Rajesh unveiled Fedha By Challani showroom at OMR – Thoraipakkam, (Opp: AKDR Golf Village), Chennai. Representing Challani Group of Companies were Jayantilal Challani, Chairman and Goutham Challani, Director.

 Fedha by Challani offers 925 Silver Jewellery. It is where fine craftsmanship meets tradition and modern sophistication. At Fedha By Challani unlock the enchantment of a lifetime and embrace the allure of finest silver jewellery. The lavish edition of jewellery includes exquisite collections of nonchalance necklaces, jaw dropping jhumkas, chokers, rings, ear rings, bracelets, bangles, men’s collection and more. Each silver creation is meticulously crafted with flawless artistry, making every piece truly special. 

With a lustrous and modern shine, designer silver jewelry is quickly becoming the top choice for new-age fashion. From delicate rings to statement necklaces, it’s the perfect way to add a touch of effortless style to any outfit.Why the buzz? It’s chic, versatile, and, most importantly, budget-friendly. You can find a huge variety of stunning pieces without breaking the bank. Plus, silver is gentle on the skin, making it a comfortable and safe choice for everyday wear.

Whether you’re treating yourself or searching for the perfect gift, a piece of silver jewellery is a timeless treasure. It’s the perfect way to make any occasion—from a special anniversary to a simple “just because” moment—feel truly momentous. Fedha by Challani offers exquisite silver jewellery for every occasion!