GlamBuzz
PNG Jewellers Charts Historic Expansion Beyond Maharashtra with Indore Debut by Madhuri Dixit
The new store will showcase PNG Jewellers’ most celebrated collections, such as Saptam, Katha, Polmi, and Eiina, blending heritage with contemporary elegance.
PNG Jewellers, one of India’s most trusted and iconic jewellery brands with a 192-year-old legacy in Maharashtra, proudly embarked on retail expansion outside their native state with the grand launch of their first store in Indore, Madhya Pradesh, on 23rd August 2025. The new store marks an important milestone in the brand’s nationwide expansion journey.
The grand launch was inaugurated by beloved film star Madhuri Dixit, who shared her delight at being part of the brand’s historic moment. She said, “PNG Jewellers has always represented trust, tradition, and timeless beauty. It is truly special to inaugurate this store in Indore and witness the brand bring its legacy and craftsmanship to yet another vibrant city.”
Speaking about the launch, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “This opening is an emotional milestone for us as we move beyond Maharashtra into a city that resonates deeply with our values. Indore, with its rich cultural heritage and refined aesthetic sensibilities, shares many similarities with Maharashtra. In fact, through this expansion, we are retracing the historic Peshwa route that once connected our regions. For us, entering Indore is not only a strategic business move but also a heartfelt homecoming of sorts.”
Located at MG Road, the new store will showcase PNG Jewellers’ most celebrated collections, blending heritage with contemporary elegance. Customers can explore a wide range of gold, diamond, and silver jewellery and artefacts that reflect both traditional artistry and modern designs.
To celebrate the launch, PNG Jewellers has announced a special inaugural offer: Flat 50%* off on gold and diamond jewellery making charges. The offer is valid from 23rd August to 6th September 2025 across all product categories available at the new store.
With this launch, PNG Jewellers enters a market renowned for its legacy of fashion, design, and jewellery craftsmanship. Indore, once the capital of the Holkar dynasty, provides the perfect stage for PNG’s expansion, a city where royal traditions meet modern aspirations, much like PNG’s own ethos of combining family trust with the professionalism of a listed corporate brand.
CaratLane–A TATA Product, India’s leading omni-channel jewellery brand and the country’s preferred destination for engagement rings, today announced the launch of its new regional film- “Written in the Stars” featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador.
The new brand film captures a modern proposal wrapped in love, tradition, family, and commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a young woman who believes she’s being taken to meet a prospective groom chosen by her family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming realisation that the person waiting for her is, in fact, the man she is already in a relationship with.
The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic of family approval and the gradual merging of tradition with modern relationships. It delivers an emotional payoff that feels authentically rooted in South Indian tradition, and concludes with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.