National News
PNG Jewellers Akshaya Tritiya 2025 Gold sales touch Rs 139.53 crore !
Gold Prices Near ₹1 Lakh Mark Fail to Deter Shoppers as India Sees Rs 12,000 Crore Worth of Gold Sales on Auspicious Day
Gold prices may have touched historic highs this Akshaya Tritiya, but that didn’t stop Indian consumers from making substantial purchases of the precious metal. Maharashtra-based P N Gadgil Jewellers recorded its highest-ever single-day festive sales, achieving a milestone turnover of Rs 139.53 crore on Akshaya Tritiya 2025 — marking a 35% growth over last year’s Rs 103.26 crore.
In terms of volume, the jeweller sold 122 kg of gold, up from 120.24 kg in 2024. Despite gold prices hovering between Rs 99,500 and Rs 99,900 per 10 grams, nearly 38% higher than last year’s Rs 72,300, consumers showed unwavering enthusiasm for festive gold buying.
P N Gadgil reported a 34% year-over-year growth in gold revenue, while diamond and silver segments saw 23% and 114% growth, respectively. Notably, even with a 31% increase in gold prices, the company witnessed a 1.46% rise in gold volume, and a significant surge in diamond and silver sales by 31% and 90%, respectively.
The bullish sentiment wasn’t limited to one retailer. Nationwide, gold and silver sales saw a massive upswing, with the Confederation of All India Traders (CAIT) estimating total trade on Akshaya Tritiya at Rs 16,000 crore, out of which Rs 12,000 crore was attributed to gold jewellery and related items.
This trend comes amid a spectacular five-year rally in gold prices — rising over 100% from Rs 47,677 per 10 grams in April 2020 to Rs 95,592 in April 2025. The yellow metal even crossed the Rs 1 lakh per 10 grams mark briefly on April 22, 2025 — a first in Indian history.

National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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