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Pandora Strengthens Position as Full-Fledged Jewellery Brand with Solid Q2 Growth

Danish jewellery giant Pandora has reported another quarter of strong performance, reinforcing its transition from a charm-dominated business into a diversified global jewellery brand.

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Pandora, which operates more than 6,700 points of sale worldwide, said its strategic “Phoenix” growth plan—focused on brand elevation, product design, market expansion, and personalization—is steadily paying off.

For the quarter ended June 30, Pandora posted 8% organic growth, up from 7% in the previous quarter. The company expects organic growth in the 7–8% range for the full year. Like-for-like sales rose 3% overall, with the US market leading at 8% growth, while Europe showed a modest 1% increase.

Despite what it described as a “turbulent” global economic climate, including pressures from foreign exchange, tariffs, and commodity prices, Pandora said both revenue and margins remained resilient.

“In these turbulent times, we are satisfied with yet another quarter of high single-digit organic growth and strong profitability,” said Alexander Lacik, Pandora’s President and CEO, in the company’s financial statement released on 15 August. “The results show that our brand and unique storytelling proposition continue to attract more consumers.”

Pandora, which still derives over 70% of its sales from charm bracelets, has been steadily expanding its portfolio into rings, earrings, and necklaces, strengthening its ambition to be recognised as a complete jewellery brand.

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International News

Precious Metals at the Crossroads – Geopolitics, Inflation, and Key Technical Levels AUGMONT BULLION REPORT

Crisis Disrupting Energy Supplies, Pushing Inflation Risks Higher, Increasing The Probability Of Central Bank Interest Rate Hikes

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Safe-Haven Dynamics – Gold and Silver prices are consolidating as investors assess the possibility of U.S.-Iran diplomatic talks and the uncertain future of the current ceasefire. Both nations are scheduled for peace negotiations in Islamabad this week. However, the ceasefire came under threat on Monday following the seizure of a cargo vessel, raising doubts about whether talks will proceed as planned.

  • Geopolitical Developments– The ongoing Middle East conflict has caused a significant disruption to energy supplies, pushing inflation risks higher and increasing the probability of central bank interest rate hikes — both of which create headwinds for gold prices. Adding to the uncertainty, President Donald Trump indicated he will not extend the truce if no agreement is reached before its deadline, and has stated that the Strait of Hormuz will stay closed until a deal is finalized.
  • Macro-economic Signals – Markets are closely watching for clarity on whether the Islamabad talks will proceed, and if so, whether they result in a ceasefire extension or a broader peace agreement. Gold’s price direction will continue to be driven by Middle East outcomes and their downstream effects on energy costs and inflation expectations.

Technical Triggers

  • Gold is trading in the range of $4750 (~ Rs 152,500) and $4850 (~Rs 155,000) from past few days. Either side breakout or breakdown will give 3-4% directional move.
  • Silver is trading in the range of $78 (~ Rs 248,000) and $81 (~Rs 257,000) from past few days. Either side breakout or breakdown from this band will give 3-4% price swing.

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4600/oz
: $5000/oz
: Rs 153,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level 
Domestic Silver Support Level
Domestic Silver Resistance Level
: $75/oz
: $82/oz 
: Rs 235,000/kg
: Rs 260,000/kg  
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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