GlamBuzz
P.C. Chandra Jewellers Appoints Ayushmann Khurrana as National Brand Ambassador
Strategic Partnership Signals Shift Towards Youth-Focused, Pan-India Expansion and Authentic Storytelling
P.C. Chandra Jewellers has appointed Ayushmann Khurrana as its national brand ambassador, marking a significant step in its journey towards becoming a pan-India jewellery brand.
This strategic move reflects the brand’s intent to connect with a younger demographic, shifting away from traditional bridal-centric positioning to focus on authentic, everyday moments and meaningful storytelling.
As part of its expansion strategy, the brand is scaling its retail footprint across Tier 1 and Tier 2 markets, moving beyond its strong regional presence. By partnering with Ayushmann Khurrana, known for his relatability and contemporary appeal, the brand aims to build stronger connections and establish relevance in new geographies.
The campaign departs from high-glamour bridal narratives, instead embracing authenticity-led branding. Khurrana’s persona aligns with the brand’s vision of modernising its heritage craftsmanship narrative for today’s evolving consumers.
With this collaboration, P.C. Chandra Jewellers reinforces its commitment to building deeper consumer engagement and expanding its presence across the Indian jewellery market.
GlamBuzz
DP Jewellers Opens 12th Showroom In Dhar With Rupali Ganguly
3,000 sq. ft. Showroom In Dhar Strengthens Regional Presence, Driven By Rising Demand and Legacy Of Trust
DP Jewellers, among the largest retail jewellery brands in Madhya Pradesh and Rajasthan, announced the grand opening of its 12th showroom in Dhar, inaugurated by actress Rupali Ganguly. Located at Happy Villa Colony, the new showroom marks a significant milestone in the brand’s continued growth and regional expansion.
Recognizing Dhar as one of the largest districts in Madhya Pradesh with immense potential, the brand identified a clear gap in the presence of organized and trusted jewellery retailers in the region. With a strong and growing customer base already emerging from Dhar and nearby areas, the showroom was developed in response to consistent customer demand, further strengthening the brand’s accessibility and presence.
Spread across 3,000 square feet on a single floor, the showroom has been thoughtfully designed to deliver a seamless and elevated shopping experience. It features dedicated sections for silver, diamond jewellery, heavy gold collections, as well as lightweight designs, catering to diverse customer preferences and occasions.
DP Jewellers has built its legacy on trust, purity, and transparency. Founded in 1940 by the late Shri Dhoolchandji Kataria, the brand continues its commitment to assured purity, transparent billing, and accurate price disclosure. Today, it is trusted by over 3 million families across the country.
Speaking on the occasion, Anil Kataria, Founder, Promoter & Whole Time Director, said:

“We have received immense love and trust from customers, starting from Ratlam, which has empowered us to become a preferred choice for over 3 million families. The foundation of purity and transparency laid by our forefathers over 86 years ago continues to guide us today. The launch of our Dhar showroom is a result of consistent customer demand, and we are confident it will meet and exceed expectations.”
Santosh Kataria, Chairman and Managing Director, added:
“DP Jewellers was built on a strong foundation of purity, which has now evolved into a legacy. This legacy has been strengthened over the years by Late Shri Pannalal Kataria, Late Shri Manohar Lal Kataria, and Shri Ratanlal Kataria. Today, the next generation is committed to taking this legacy forward as the brand continues to grow steadily.”

Highlighting the brand’s customer-centric approach, Vikas Kataria, Promoter, said

“At DP Jewellers, we understand the emotional value associated with jewellery. Our skilled artisans craft each design, keeping in mind evolving trends and customer preferences. We also offer customer-friendly schemes such as Swarn Samriddhi and Dazzling Diamond Scheme, enabling customers to purchase jewellery through convenient installments.”
Over the years, DP Jewellers has expanded its presence across 11 key cities, including Ratlam, Indore, Bhopal, Ujjain, Udaipur, Bhilwara, Kota, Banswara, Ajmer, and Neemuch. The addition of the Dhar showroom further strengthens its retail network, with plans underway to expand into newer markets across India.
The grand launch event was graced by the Kataria family, renowned television actress Rupali Ganguly, best known for Anupamaa, and prominent members of the local community. The launch witnessed an overwhelming response, with strong customer footfall and visible enthusiasm among Dhar residents.
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