GlamBuzz
P.C. Chandra Jewellers Appoints Ayushmann Khurrana as National Brand Ambassador
Strategic Partnership Signals Shift Towards Youth-Focused, Pan-India Expansion and Authentic Storytelling
P.C. Chandra Jewellers has appointed Ayushmann Khurrana as its national brand ambassador, marking a significant step in its journey towards becoming a pan-India jewellery brand.
This strategic move reflects the brand’s intent to connect with a younger demographic, shifting away from traditional bridal-centric positioning to focus on authentic, everyday moments and meaningful storytelling.
As part of its expansion strategy, the brand is scaling its retail footprint across Tier 1 and Tier 2 markets, moving beyond its strong regional presence. By partnering with Ayushmann Khurrana, known for his relatability and contemporary appeal, the brand aims to build stronger connections and establish relevance in new geographies.
The campaign departs from high-glamour bridal narratives, instead embracing authenticity-led branding. Khurrana’s persona aligns with the brand’s vision of modernising its heritage craftsmanship narrative for today’s evolving consumers.
With this collaboration, P.C. Chandra Jewellers reinforces its commitment to building deeper consumer engagement and expanding its presence across the Indian jewellery market.
GlamBuzz
Gauri Khan Elevates Wedding Glamour In Blue In Zoya Jewels At The Wedding Of Revati Sule
Gauri Khan elevated wedding glamour in Zoya’s jewellery, a maison she shares a long friendship. She paired the jewels with a powder blue Anamika Khanna anarkali. Spotted at Revati Sule’s wedding celebrations, Gauri Khan looked effortless and luminous.
Poise Deep Topaz Necklace:


Bold in presence yet restrained in expression, the Poise deep topaz necklace explores the harmony between strength and softness, light and form. At its centre, a 8 carat Serene -cut London Blue Topaz captures light with remarkable depth, revealing new dimensions of blue with every movement. Radiating outward, over 300 diamonds create a sculptural rhythm of brilliance as sculptural forms of 18k gold meets symmetry.
Other jewellery:



Gauri paired it with matching earrings and Zoya’s Serene Blue Bangle featuring a soft twist shaped by ease, in 18K gold, London blue topaz and diamonds rest along its curves, catching light in passing, fluid and quietly expressive. On her fingers she wore, Zoya’s Solace ring featuring flowing lines in 18K gold, finished with London blue topaz and the Sunkissed Wonders Ring, a dainty 18K finger ring is lined with brilliant cut round diamonds and a central morganite.
About the gemstone:
Soft and expressive, Deep Blue Topaz evokes the ocean’s infinite depths and a clarity that feels timeless. A symbol of harmony and serenity, it reflects her inner peace. Zoya’s collection, Emergence.
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