OurBuzz
Odisha Jewellery Show 2024
Sets the stage for industry transformation
The Odisha B2B Jewellery Exhibition 2024, held at the Mayfair Convention Centre in Bhubaneswar, marked a significant event in the jewellery industry, aiming to foster innovation and collaboration over two days from March 16th to March 17th.
The inaugural ceremony, marked by the cutting of the ceremonial ribbon, was graced by
esteemed dignitaries from the jewellery sector. The show was inaugurated by Mr. Varghese
Alukka, Managing Director of Jos Alukkas Group; Mr. Dinesh Khimji, Chairman of Khimji
Jewellery, K D & Son’s Pvt Ltd; Mr. Kishor Khimji, Managing Director of Khimji Jewellery,
K D & Son’s Pvt Ltd; and Mr. Sanjay Sahu, President of the Odisha Jewellery Association &
Ms. Kranti Nagvekar, Founder, KNC Services.
Ms. Kranti Nagvekar, Founder, KNC Services: Odisha is the hub of Filigree craftmanship creators for gold and silver products, and we will promote and help the same through our exhibition. This is a great achievement for Cuttak to get the GI tag for Filigree work. We will promote Odisha for this great achievement through all our channels.
Mr. Varghese Alukka, MD, Jos Alukkas Group: The
Odisha Jewellery Show 2024, the premier B2B exhibition, is set to be an outstanding showcase of excellence in the jewelry industry. there are around 50 companies participating in the show. With more than 2000 visitors from all over India, East Indian artisans are highly recommendable for their specialty in filigree gold and silver jewelry. They are all set to showcase their craftsmanship along with new designs at the show. Ms. Kranti Nagvekar, founder of KNC Services, is doing great work for the industry and making all their shows a grand success. I would like to wish the KNC team good luck for the show’s great success.
During the ceremony, the Legacy Leadership Award was bestowed upon Mr. Kishore
Khimji, MD of Khimji Jewellers, in recognition of his dynamic leadership, innovation, and
visionary qualities. Additionally, the Lifetime Achievement Award was presented to Mr.
Dinesh Khimji, Chairman of Khimji Jewellers, for his significant contributions to the
jewellery industry.
Mr. Dinesh Khimji, MD of Khimji Jewellers: Thank you, Ms. Kranti Nagvekar, and the Odisha Jewellery Association for honouring me with the Lifetime Achievement Award. I am very grateful to the industry for this recognition. “As we embark on this journey, let us embrace the spirit of camaraderie and collaboration. The Odisha Jewellery Show presents a unique opportunity to showcase our craftsmanship and forge lasting connections with discerning patrons.”
Mr. Kishore Khimji, MD of Khimji Jewellers: I am grateful to KNC Services and Odisha
Jewellery Association for honouring me with the dynamic leadership, innovation, and
visionary qualities, I am very grateful to the industry for this recognition.
Mr. Sanjay Sahu, President, Odisha Jewellery Association: The Odisha Jewellery Show
inauguration marks the commencement of a captivating journey filled with endless
possibilities. Through strategic promotion and engagement, we can ensure maximum
visibility and footfall throughout the exhibition.
In a special honour, Mr. Pankaj Sahoo, Mr. Sanjay Sahoo, Mr. Sukanta Sahoo, and Mr. Brhmananda Moharana were honoured with awards for their invaluable contributions to securing the Geographical Indication (GI) tag for Odisha’s exquisite filigree.
The Odisha B2B Jewellery Show 2024 aims to foster innovation, foster meaningful connections, and drive the growth of the jewelry industry in Odisha and beyond.
GlamBuzz
Now, don’t just buy gold. Buy SmartGold with Bollywood actress Sonali Bendre
Ritvaa launches SmartGold Mangalsutra — traditions made modern
Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellery collection at a glittering launch event held at the Intercontinental, Mumbai.
The evening saw the launch of Ritvaa’s elegant line of SmartGold Mangalsutras — designs that beautifully blend timeless traditions with modern sophistication. Each piece celebrates the strength, grace, and individuality of today’s woman, for whom tradition is not a constraint but an expression of self.
For centuries, the mangalsutra has been more than an ornament — it is a sacred symbol of love, trust, and commitment. With Ritvaa SmartGold, this eternal sentiment finds a new voice — lighter in feel, versatile in design, and enduring in beauty.

Welcoming guests at the event, Hanissh Jaain, Co-founder of Ritvaa, shared,“Ritvaa’s SmartGold jewellery is crafted for the woman who embodies balance — confident yet rooted, modern yet mindful. For her, gold is not just a possession but a reflection of emotion and meaning, worn with pride every day.”
Made with certified 24-carat SmartGold, Ritvaa’s jewellery gives women the freedom to wear gold fearlessly, every day, everywhere, without the worry of lockers or limitations. In an industry first, Ritvaa also offers a 100% lifetime gold buyback guarantee, making it not just a style choice but a smart choice.

Speaking about the inspiration behind Ritvaa, Amit Jaain, Co-founder, said, “The modern Indian woman no longer wears gold just for tradition — she wears it for herself. Ritvaa was born to make that emotion tangible — to reimagine the mangalsutra as a symbol that moves with her, through every phase of life. SmartGold is not just innovation; it’s the evolution of tradition.”
The event also featured the unveiling of five signature sets of SmartGold Mangalsutras, followed by a heartfelt showcase where five real women, not models, walked the ramp alongside professionals, each adorned in a Ritvaa design that reflected her individuality. The gesture symbolized Ritvaa’s ethos: jewellery that lives in the everyday, not just on occasions.
Ritvaa’s SmartGold collection will be launched on-ground soon through SmartGold Lounges/ Experience Centers across major metros and Tier-2 cities. The brand’s design philosophy brings together Indian artistry and contemporary minimalism, tailored to regional preferences while maintaining a universally elegant appeal.
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