DiamondBuzz
Natural Diamond Council Launches World Diamond Day on April 8, 2026
A new global moment to share the stories behind natural diamonds on April 8.
The Natural Diamond Council (NDC) introduces World Diamond Day on April 8, 2026, a global movement that brings people together through the stories behind natural diamonds.
On this day, everyone is invited to participate, from those who work with diamonds every day to those who wear, gift, or admire them. World Diamond Day is about sharing the personal and meaningful moments that natural diamonds represent.
Across social media, participants are encouraged to post a photo or short video that captures what natural diamonds mean to them, whether it is a milestone, a memory, a piece of jewelry you love, or the journey behind it.
On April 8, simply share your story using #WorldDiamondDay and #NaturalDiamonds to join a global wave of voices celebrating something authentic.
Stories can take many forms:
– Personal moments such as engagements, anniversaries, and heirlooms
– The journey of a diamond from origin to artistry
– Positive impact in communities, education, and conservation
– Design, craftsmanship, and finished creations
World Diamond Day is a collective moment and not a campaign. It is shaped by the people who participate, from personal milestones to the communities diamonds uplift and transform. It is a chance to see natural diamonds through the lens of real people and real stories shared around the world in real time.
In a world where so much feels easily replicated and fast, natural diamonds are enduring symbols of love and connection. Formed over billions of years, they carry memory and human meaning. World Diamond Day brings those stories into view from every corner of the world.
“World Diamond Day is really about people, and the moments that matter most to them. Whether you have purchased your own diamond, have gifted one, or simply have a piece of jewellery that holds a core memory, we want to hear from you. We encourage everyone, across the industry and beyond, to post a photo or a short video that captures what natural diamonds mean to them.
Natural diamonds have an enduring value that goes far beyond their beauty, and this is the day we celebrate that together, as one community. A milestone, a memory, a piece of jewellery you love – when all of those stories come together, it becomes something much bigger than any one voice. That’s the power of this global movement, and we would love for you to be part of it.” – NDC India
Everyone is encouraged to take part by sharing a story that feels personal and true. Organizations and businesses can also amplify the movement by inviting their teams, partners, and communities to participate.
Worn. Given. Passed down. Never forgotten.
On April 8, the story of natural diamonds belongs to everyone.
DiamondBuzz
Divine Solitaires Named ‘Best Diamond Jewellery Brand’ At JewelZ South India 2026
The Recognition Acknowledges The Brand’s Approach To Quality Assurance, Standardised Pricing and Transparency In The Natural Diamond Solitaire Category.
Hyderabad, 25 September 2026: Divine Solitaires, India’s natural diamond solitaire brand, has been honoured with the ‘Best Diamond Jewellery Brand’ award at JewelZ South India 2026, recognising its efforts to bring greater consistency, transparency and quality assurance to the natural diamond solitaire buying experience. The award was presented on 22 September at Novotel, HICC, Hyderabad.
The recognition comes as the natural diamond solitaire category evolves, with consumers increasingly seeking greater clarity around certification, quality and pricing when making high-value jewellery purchases. Divine Solitaires has built its proposition around addressing these expectations through its 123-parameter Quality Guarantee and Nationwide Standard & Transparent Pricing, which are applied uniformly across its retail network.
With a presence through 200+ partner jewellers across 100+ cities in India, the brand offers a portfolio of 3,000+ designs, alongside consumer-focused initiatives and long-term value programmes, including buyback and upgrade options.
Commenting on the recognition, Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said:
“The way consumers buy diamonds is evolving. A solitaire is a significant purchase, and today’s buyer wants greater clarity on what they are buying, how quality is evaluated and how the price is determined. At Divine Solitaires, our endeavour has been to bring greater structure and consistency to this journey through clearly defined quality parameters and transparent pricing. This recognition at JewelZ South India is encouraging because it reflects the industry’s growing focus on building trust through greater accountability and standardisation.”
Adding to the brand’s presence at the event, Jignesh Mehta participated in the panel discussion “How the Jewellery Moguls are Crafting the New Jewellery Era”, moderated by Ritu Marya, Editor-in-Chief, Retailer Media. The session brought together senior industry leaders to discuss evolving consumer expectations, trust-building and changing retail models.
Mehta’s participation focused on the evolving natural diamond solitaire category, particularly the importance of consistent quality assurance, transparency and standardisation in building consumer confidence around high-value jewellery purchases.
The recognition reinforces Divine Solitaires’ focus on creating a more structured and transparent solitaire-buying ecosystem, as the category continues to evolve alongside changing consumer expectations.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.