Gargi by PN Gadgil and Sons has announced the launch of The Muse of Monsoon, a limited-edition collection in 92.5 sterling silver that marks a clear shift in how seasonal jewellery is positioned in the Indian market. With clean silhouettes, fluid symmetry, and editorial restraint, this drop reflects Gargi’s evolving design language, one that speaks to clarity, craft, and contemporary styling.

The collection features statement necklaces and earrings that draw from natural forms but are executed with precision and intent. A standout set includes soft teardrop motifs interwoven in rhythmic patterns, while another pairs classic kundan-inspired structure with a bold red gemstone centrepiece, grounded in Indian craft but reworked with minimalism. Each piece is designed to offer visual impact without excessive embellishment, allowing it to move from occasional wear to elevated daily use.

All pieces are made from pure 92.5 sterling silver and priced between ₹8,000 and ₹16,000. A flat 25% launch offer is available for a limited time until 20 July.

Speaking about this, Aditya Modak, co-founder and CEO of Gargi & Utsaav by P N Gadgil & Sons, said, “We wanted this collection to do what most seasonal campaigns don’t: stay relevant beyond the moment. The idea was to create pieces that feel current but are not tied to a trend cycle. Every design decision was made with clarity: fewer distractions, stronger forms, and a sharper sense of identity.”

The campaign’s visual tone features a single-hued green backdrop with ombré gradients that mimic rain-washed surfaces and stormy skies. The model styling is intentionally pared down: damp hair, minimal makeup, and fluid clothing that lets the jewellery take centre stage. There are no props, no heavy editing, just precise design presented with quiet confidence.

The Muse of Monsoon continues Gargi’s push into fashion-forward territory, positioning it as more than a festive-first brand. Following a strong FY 2024-25 with ₹128.4 crore in revenue and a record profit of ₹28.8 crore, the collection signals the brand’s intent to lead with scale and a stronger aesthetic point of view.

The full collection is available now via the Gargi mobile app (Android/iOS), online, and at select Gargi by PNGS retail locations across India.

Kushal’s, India’s leading fashion and silver jewellery brand, unveils its latest edit: the Everyday Collection. Designed for the modern Indian woman, this thoughtfully curated range features versatile fashion jewellery that elevates your day-to-day look — whether you’re heading to work, a brunch date, dance class, or a quick shopping spree.

The modern woman is redefining how she dresses—embracing jewellery as an essential part of her everyday wardrobe. Whether it’s dressing up a kurta for the office, adding charm to co-ords for a mall run, or slipping on hoops with power dressing—who says everyday can’t sparkle?

That’s where Kushal’s Everyday Collection comes in. Featuring over 10,000 curated designs, it offers chic, affordable, and functional pieces that are effortlessly high on style.

Below are the trends shaping how women can style jewellery across different moods and moments:

1. Ethnic Elegance Everyday

Antique-finish jhumkas, delicate kadas, and antique malas add a graceful touch to kurtas, Indo-fusion sets, sarees or co-ords. Emeralds (coloured stones), layered beaded chains, trendy mangalsutras, and minimal designs offer just the right amount of vibrance — jewellery that blends tradition with a modern twist. Pair it with a swipe of kajal and a soft glow — perfect for both home and work.

2. Minimal glam everyday

Sleek. trendy huggies (hoops), metallic button studs, and long chains pair beautifully with denim, blazers, or casual dresses. These bold-yet-minimalist pieces are ideal for movie nights, cafe catch-ups, or even client meetings.

3. 92.5 Silver Everyday

Understated yet striking, sterling silver essentials — from stacked bracelets to zircon-studded studs — offer a confident, minimal vibe. Each piece is crafted in 92.5 pure silver and BIS-hallmarked for authenticity. Perfect for women who prefer subtle statements that move seamlessly from workout sessions to workdays.

Commenting on the launch, Ankit Gulechha, Director – Marketing at Kushal’s Fashion Jewellery, said, “Our latest Everyday collection reflects how modern Indian women are embracing jewellery as an essential part of their everyday style — not just for special occasions. Whether you’re heading to the office, a dance class, or brunch with friends, this collection has something to make you feel confident, stylish, and put together. It’s practical fashion jewellery with elevated charm — for every moment, every day.”

The Everyday Collection is a celebration of personal style — rooted in utility but powered by expression. Whether you prefer antique jhumkas with your kurta or hoops with heels and a power suit, Kushal’s makes it easy to feel put-together every day — without the pressure of repeating or overthinking your look.

Indriya, Aditya Birla Group’s jewellery brand today announced the launch of ‘SMART GOLD EXCHANGE,’ a pioneering scheme set to redefine the gold exchange experience for customers across India. Breaking traditional norms, Indriya now offers India’s only zero-deduction policy on old gold, ensuring customers receive the full value of their pre-owned gold, 14kt onwards, regardless of its karatage.

Customers can now bring in their old gold, whether 14kt or 22kt, and receive full value of its prevailing market value, with no hidden charges or deductions. This ground-breaking initiative places trust and transparency at the forefront, empowering customers to seamlessly upgrade their old jewellery and buy exquisite masterpiece jewellery.

Sandeep Kohli, CEO, Indriya said “At Indriya, we believe trust is the most precious element in every piece of jewellery. With this initiative, we are proud to offer our customers complete value for their old gold—without deductions, without hidden charges. It is our way of ensuring transparency, simplifying the upgrade journey, and welcoming them to experience the elegance of our latest collections with total confidence. This will also allow our consumers to effortlessly transform their existing gold into new designs, ensuring they always receive full value and the confidence that comes with it.”

This transformative ‘SMART GOLD EXCHANGE’ scheme is now available across all 25 Indriya stores spanning North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh, reinforcing Indriya’s growing footprint and commitment to delivering exceptional value to consumers nationwide.