The campaign kicks off with a captivating film starring Alia Bhatt, bringing to life three beautifully intertwined love stories. The visually stunning narrative captures the journey of a person’s bond with their soulmate alongside their deep connection with solitaires, emphasizing how these timeless jewels become a part of life’s most magical moments. Alia Bhatt’s elegance and charisma infuse the campaign with warmth and emotion, embodying the joy of discovering “The One.” The campaign is conceptualized by DDB Mudra.

MP Ahammed, Chairman, Malabar Group said, “With ‘Solitaire One,’ we have crafted more than just a collection – it’s a celebration of timeless beauty and the power of love. The campaign captures the deep emotional connection women share with solitaires, symbolizing both elegance and enduring moments. We are thrilled with the response the campaign has received and are proud to offer a piece that represents the strength, grace, and individuality of every woman who wears it.”

‘Solitaire One’ is set to redefine the solitaire jewelry experience, offering an exquisite range of natural diamonds that promise to be treasured for a lifetime, with availability across the nation. Every diamond above 0.30 ct and each piece of jewellery undergoes a two-way certification process, ensuring that we deliver the highest quality to our customers.

Solitaire One stands out with its commitment to ethical sourcing, a verified chain of custody, the assurance of Malabar Promises, 28 stringent quality checks, and international certification. Malabar Gold & Diamonds ensures that all gold and diamonds are responsibly sourced through authorized channels. Moreover, the Malabar Group contributes 5% of its profits to CSR initiatives, focusing on health, housing, education, environmental sustainability, hunger eradication, and women empowerment programs.