Malabar Gold & Diamonds, the responsible jeweller, has launched its first brand campaign in Odia, ‘Amara Porampara Amara Malabar’ featuring the popular superstar of Odisha, Sabyasachi Mishra. While bringing alive the emotional and cultural significance of gold in Odia traditions, the campaign traces a girl’s journey from her birth to becoming a bride, weaving through Odisha’s cherished customs such as Pooja, Annaprasan, Raja festival, and wedding.

Aesthetically shot through Sabyasachi Mishra’s narrative, the campaign projects gold jewellery not only as a treasured companion in all of life’s milestone occasions and celebrations but also as a symbol of purity, blessing, celebration, and lifelong promise. In addition, the campaign reflects Malabar Gold & Diamonds’ core ethos – purity beyond shine, responsible sourcing, unparalleled craftsmanship and unwavering trust. With its first brand-campaign in Odia, Malabar Gold & Diamonds further deepens its association in Odisha and people of the state by capturing the essence of the important Odia traditions.

The campaign is running extensively via TV channels, digital platforms, cinemas, and visual merchandises. The campaign aims to position Malabar Gold & Diamonds as the preferred bridal Jeweller as well as the most trusted and responsible jewellery brand among the people of Odisha and Odia diasporas living across the country and beyond.

Commenting on his collaboration for the campaign, Sabyasachi Mishra said, “I feel honoured to represent the rich tradition ns of Odisha in this excellent brand campaign of Malabar Gold & Diamonds. Gold holds a special place in every Odia home—it’s part of our blessings, our prayers, our precious moments in life. While emphasizing the brand’s philosophy of transparency and ethical craftsmanship, the campaign which is deeply rooted into our cultural ethos will definitely resonate with the Odia community in the state and beyond.’’

Commenting on the campaign, MP Ahammed, Chairman, Malabar Group said, “The brand campaign is a tribute to Odisha known for its supreme cultural and artistic heritage. Sabyasachi Mishra is a natural choice for us for this campaign, as his enduring appeal among the people of Odisha and the values he stands for reflects our commitment to purity and trust. This campaign beautifully captures the journey of life’s most treasured moments, and with Sabyasachi leading the narrative, we are proud to honour Odisha’s traditions.”

Malabar Gold & Diamonds has showrooms in, Bhubaneswar, Cuttack, Angul, Rourkela, Berhampur and Sambalpur in Odisha. Malabar Gold & Diamonds offers Malabar promises to its customers. The commitments include transparent price tag indicating the exact manufacturing cost,  stone weight, net weight and stone charge of the jewellery, complete transparency, fair price policy, 100 percent value on diamond exchange, assured lifetime maintenance for the jewellery, 100 per cent value for gold when reselling old gold jewellery and zero deduction on exchange, 100 per cent HUID compliant gold hallmarking certifying the purity of gold, IGI and GIA certified diamonds ensuring 28-point quality check of global standards, buyback guarantee and responsible sourcing and fair labour practices.