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Malabar Gold & Diamonds Launches Its First Campaign in Odia Featuring Superstar Sabyasachi Mishra

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Malabar Gold & Diamonds, the responsible jeweller, has launched its first brand campaign in Odia, ‘Amara Porampara Amara Malabar’ featuring the popular superstar of Odisha, Sabyasachi Mishra. While bringing alive the emotional and cultural significance of gold in Odia traditions, the campaign traces a girl’s journey from her birth to becoming a bride, weaving through Odisha’s cherished customs such as Pooja, Annaprasan, Raja festival, and wedding.

Aesthetically shot through Sabyasachi Mishra’s narrative, the campaign projects gold jewellery not only as a treasured companion in all of life’s milestone occasions and celebrations but also as a symbol of purity, blessing, celebration, and lifelong promise. In addition, the campaign reflects Malabar Gold & Diamonds’ core ethos – purity beyond shine, responsible sourcing, unparalleled craftsmanship and unwavering trust. With its first brand-campaign in Odia, Malabar Gold & Diamonds further deepens its association in Odisha and people of the state by capturing the essence of the important Odia traditions.

The campaign is running extensively via TV channels, digital platforms, cinemas, and visual merchandises. The campaign aims to position Malabar Gold & Diamonds as the preferred bridal Jeweller as well as the most trusted and responsible jewellery brand among the people of Odisha and Odia diasporas living across the country and beyond.

Commenting on his collaboration for the campaign, Sabyasachi Mishra said, “I feel honoured to represent the rich tradition ns of Odisha in this excellent brand campaign of Malabar Gold & Diamonds. Gold holds a special place in every Odia home—it’s part of our blessings, our prayers, our precious moments in life. While emphasizing the brand’s philosophy of transparency and ethical craftsmanship, the campaign which is deeply rooted into our cultural ethos will definitely resonate with the Odia community in the state and beyond.’’

Commenting on the campaign, MP Ahammed, Chairman, Malabar Group said, “The brand campaign is a tribute to Odisha known for its supreme cultural and artistic heritage. Sabyasachi Mishra is a natural choice for us for this campaign, as his enduring appeal among the people of Odisha and the values he stands for reflects our commitment to purity and trust. This campaign beautifully captures the journey of life’s most treasured moments, and with Sabyasachi leading the narrative, we are proud to honour Odisha’s traditions.”

Malabar Gold & Diamonds has showrooms in, Bhubaneswar, Cuttack, Angul, Rourkela, Berhampur and Sambalpur in Odisha. Malabar Gold & Diamonds offers Malabar promises to its customers. The commitments include transparent price tag indicating the exact manufacturing cost,  stone weight, net weight and stone charge of the jewellery, complete transparency, fair price policy, 100 percent value on diamond exchange, assured lifetime maintenance for the jewellery, 100 per cent value for gold when reselling old gold jewellery and zero deduction on exchange, 100 per cent HUID compliant gold hallmarking certifying the purity of gold, IGI and GIA certified diamonds ensuring 28-point quality check of global standards, buyback guarantee and responsible sourcing and fair labour practices.

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Limelight Diamonds Launches its New Store in Gwalior, Inaugurated by Popular Actress Sakshi Tanwar

India’s largest lab grown diamond brand brings conscious sparkle to the city to cater to the increasing demand for lab grown diamond jewellery in the country

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Limelight Diamonds, India’s largest lab grown diamond jewellery brand, continues its dazzling expansion by bringing its signature blend of sustainability and sparkle to Gwalior with the launch of its newest store – the third in Madhya Pradesh. The store was inaugurated by popular Actress, Sakshi Tanwar, who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Director, Mr. Karam Chawla, along with regional partners, Mr. Atul Pathak and Mrs. Dipti Pathak.

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Strategically located at the prestigious Hotel Shelter in the heart of the city, this addition marks another milestone in the brand’s bold vision, strengthening its presence across Tier 2 markets. To mark the occasion, Limelight is offering a special launch promotion: 15% off on diamonds, 15% off on making charges, and a free gold coin on purchases above ₹1 lakh, valid until 31st July 2025.

Admiring the Brand’s collection, popular Actress, Sakshi Tanwar said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India, and I think every Indian woman will take pride in wearing these diamonds. Their USP of solitaire-based designs is what makes the Brand stand-out for me. Their solitaire range is classy, bold and elegant with modern designs, crafted using the latest technology. Plus, their practical price points make them widely accessible. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds to Gwalior and wish them the very best.”

Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections, personalised styling support, and a comprehensive introduction to the brilliance of lab grown diamonds, it stands as Gwalior’s new destination for conscious sparkle.

“The growing awareness and acceptance of lab grown diamonds is reshaping consumer choices across India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “Gwalior represents a perfect convergence of aspiration, tradition, and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency, and a purpose-driven story to the city’s evolving jewellery market.”

The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.

Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity,” added Karam Chawla, Director, Limelight Diamonds. He further added, “Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.”

Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

With over 40+ stores spread across 40 cities, Limelight Diamonds is poised to cross 100 stores this year, leading the lab-grown diamond revolution in India, one city at a time.

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Deepika Padukone Honoured with Coveted Star on Hollywood Walk of Fame

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In a historic moment for Indian cinema, global superstar Deepika Padukone has been officially honoured with a star on the iconic Hollywood Walk of Fame, recognizing her outstanding contribution to the world of entertainment and her growing influence across cinema.

The Bollywood actress, producer, and mental health advocate becomes one of the few Indian artists to receive this prestigious accolade, solidifying her status as a global cultural icon. The unveiling ceremony, held on Hollywood Boulevard, drew fans and media from around the world, as well as a host of celebrities and film industry stalwarts.

Deepika’s journey from Bollywood to Hollywood has been marked by blockbuster performances, including her international debut in XXX: Return of Xander Cage alongside Vin Diesel. Beyond the screen, she has been a powerful advocate for mental health through her Live Love Laugh Foundation, breaking barriers and starting conversations in India and abroad.

The Hollywood Chamber of Commerce, which oversees the Walk of Fame, praised her for “bridging cinematic worlds with grace and excellence.” Her star will be placed among some of the most iconic names in film history — a testament to her enduring legacy.

The ceremony also saw congratulatory messages pour in from fellow Indian actors like Shah Rukh Khan and Priyanka Chopra Jonas, as well as global figures including Hugh Jackman and Reese Witherspoon, who applauded her versatility and influence.

As the first Indian actress of her generation to receive this honour, Deepika Padukone’s recognition marks a significant milestone for Indian representation on the global stage. Her name now joins the legendary sidewalk, inspiring a new era of South Asian talent in global entertainment.

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Bollywood actor Tabu inaugurates Kalyan Jewellers’ all-new showroom at Nexus Mall

 Offers luxurious shopping experience in world-class ambience

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Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand, today launched its all-new showroom at Nexus Seawoods Mall, Nerul in Navi Mumbai. Bollywood Actor Tabu inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. The event drew an enthusiastic crowd, and the warm welcome added vibrant energy to the showroom launch, reflecting the excitement and anticipation surrounding the occasion.

Addressing the crowd, Bollywood Actor Tabu said, “I am delighted to be here today for the inauguration of the new Kalyan Jewellers showroom. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”

Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all new Kalyan Jewellers showroom in Navi Mumbai, our goal is to create a comprehensive ecosystem that addresses the unique needs of our customers, elevating their shopping experience. We are committed to continuously evolving, delivering a world-class ambiance while upholding the brand’s core values of trust and transparency. At Kalyan Jewellers, we will continue to offer a wide range of exquisite and distinctive jewellery designs, with a strong emphasis on quality and exceptional service.”

Celebrating the launch, Kalyan Jewellers has announced 0.5 grams of gold absolutely free with every 10-gram gold purchase*. The Kalyan Special Gold Board Rate – the lowest in the market and standardized across all company showrooms – will also apply to these jewellery purchases. These offers are valid for a limited period only.

Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).

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