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Malabar Gold & Diamonds Launches Its First Campaign in Odia Featuring Superstar Sabyasachi Mishra

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Malabar Gold & Diamonds, the responsible jeweller, has launched its first brand campaign in Odia, ‘Amara Porampara Amara Malabar’ featuring the popular superstar of Odisha, Sabyasachi Mishra. While bringing alive the emotional and cultural significance of gold in Odia traditions, the campaign traces a girl’s journey from her birth to becoming a bride, weaving through Odisha’s cherished customs such as Pooja, Annaprasan, Raja festival, and wedding.

Aesthetically shot through Sabyasachi Mishra’s narrative, the campaign projects gold jewellery not only as a treasured companion in all of life’s milestone occasions and celebrations but also as a symbol of purity, blessing, celebration, and lifelong promise. In addition, the campaign reflects Malabar Gold & Diamonds’ core ethos – purity beyond shine, responsible sourcing, unparalleled craftsmanship and unwavering trust. With its first brand-campaign in Odia, Malabar Gold & Diamonds further deepens its association in Odisha and people of the state by capturing the essence of the important Odia traditions.

The campaign is running extensively via TV channels, digital platforms, cinemas, and visual merchandises. The campaign aims to position Malabar Gold & Diamonds as the preferred bridal Jeweller as well as the most trusted and responsible jewellery brand among the people of Odisha and Odia diasporas living across the country and beyond.

Commenting on his collaboration for the campaign, Sabyasachi Mishra said, “I feel honoured to represent the rich tradition ns of Odisha in this excellent brand campaign of Malabar Gold & Diamonds. Gold holds a special place in every Odia home—it’s part of our blessings, our prayers, our precious moments in life. While emphasizing the brand’s philosophy of transparency and ethical craftsmanship, the campaign which is deeply rooted into our cultural ethos will definitely resonate with the Odia community in the state and beyond.’’

Commenting on the campaign, MP Ahammed, Chairman, Malabar Group said, “The brand campaign is a tribute to Odisha known for its supreme cultural and artistic heritage. Sabyasachi Mishra is a natural choice for us for this campaign, as his enduring appeal among the people of Odisha and the values he stands for reflects our commitment to purity and trust. This campaign beautifully captures the journey of life’s most treasured moments, and with Sabyasachi leading the narrative, we are proud to honour Odisha’s traditions.”

Malabar Gold & Diamonds has showrooms in, Bhubaneswar, Cuttack, Angul, Rourkela, Berhampur and Sambalpur in Odisha. Malabar Gold & Diamonds offers Malabar promises to its customers. The commitments include transparent price tag indicating the exact manufacturing cost,  stone weight, net weight and stone charge of the jewellery, complete transparency, fair price policy, 100 percent value on diamond exchange, assured lifetime maintenance for the jewellery, 100 per cent value for gold when reselling old gold jewellery and zero deduction on exchange, 100 per cent HUID compliant gold hallmarking certifying the purity of gold, IGI and GIA certified diamonds ensuring 28-point quality check of global standards, buyback guarantee and responsible sourcing and fair labour practices.

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Brand Talks

Rakhis That Shine: GIVA Silver Rakhi under ₹1,599

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Rakhi isn’t just a thread – it’s a promise, a memory, and a keepsake. While traditional threads hold emotional value, this year, elevate your gifting with silver rakhis that last beyond the occasion. GIVA’s thoughtfully designed rakhi collection merges spiritual symbolism, premium silver, and multi-utility designs, ideal for a modern sibling who still values tradition. From pendants to bracelets, each rakhi doubles up as a cherished piece of jewellery.

Here are our top picks for Rakhi 2025:

1. Golden Bala Ganpati Rakhi

Crafted in sterling silver with a radiant golden finish, the rakhi features a beautifully detailed Lord Ganesha motif – the remover of obstacles and the symbol of new beginnings. Designed to be more than just festive, it’s a keepsake your brother can cherish long after the celebrations end.

2. Om and Trishul Rakhi

Channeling divine energy, this rakhi features two powerful symbols – Om and Trishul. A brilliant pick for the spiritually inclined brother, the design is bold yet balanced, made in 925 silver with intricate detail that reflects reverence.

3. Silver Vintage Floral Bracelet Rakhi

Designed like a vintage silver bracelet, this rakhi brings elegance to tradition. Its floral motif offers timeless charm, perfect for a sibling who appreciates understated, heritage-inspired designs.

4. Silver Vintage Swastik Bracelet Rakhi

Swastik, an age-old symbol of prosperity, gets a graceful makeover in oxidised silver. This bracelet-style rakhi is sturdy, stylish, and spiritual – ideal for someone who loves statement pieces with meaning.

5. Silver Classic Trishul Bracelet Rakhi
 Simple yet strong, this rakhi features the Trishul in its most classic avatar. The fine craftsmanship and adjustable bracelet format make it wearable long after Raksha Bandhan – like your bond, it’s built to last.

Whether you’re celebrating together or sending love from afar, GIVA’s silver rakhi collection adds meaning and longevity to your gifting. Rakhi 2025 is your chance to go beyond the ordinary, gift a blessing they’ll wear all year round. You can explore GIVA’s complete collection of silver rakhis, featuring spiritual motifs, bracelet-style designs, and keepsake-worthy pieces, all crafted in 925 sterling silver, here:

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Brand Talks

KISNA Diamond & Gold Jewellery introduces ‘Tiny Tales’- A delightful jewellery collection for children

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KISNA Diamond & Gold Jewellery, one of India’s leading jewellery brands, is delighted to announce the launch of Tiny Tales, a dedicated collection crafted exclusively for children.  Crafted with love, care, and imagination, the collection celebrates the joy of childhood through playful designs and thoughtful craftsmanship. It is an ideal keepsake for life’s little milestones.

Responding to the growing demand for child-friendly jewellery. In response to the increasing demand for child-friendly jewellery, we introduced our dedicated kids’ jewellery collection. Tiny Tales features 35 unique pieces that are lightweight, safe, and joyful. Tiny Tales features 35 unique pieces of kid’s jewellery, including kids diamond earrings, kids diamond rings, kids diamond bracelets and kids diamond pendant  — all designed to be lightweight, safe, and joyful. From sparkling animal motifs to cheerful stars, hearts, and character-inspired elements, the collection brings a sense of wonder that young wearers can cherish. Made from hypoallergenic 18K gold and non-toxic enamel, each piece is crafted to ensure comfort for little ones.

KISNA developed the collectionthrough extensive research and prototyping to balance visual appeal with practical wearability. To ensure both safety and durability, the jewellery features smooth, rounded edges and flexible designs that do not hinder movement. Every item undergoes multiple rounds of stringent quality checks to withstand the energetic lifestyles of children, minimizing the risk of irritation or injury and making it suitable for everyday wear.

Rooted in cultural relevance yet original in its concept,the collection blends imaginative storytelling with modern aesthetics. Drawing inspiration from cartoon-style animals and fairy-tale visuals, the collection consciously avoids licensing to maintain creative integrity. Each design is a miniature work of art that resonates with both children and parents. Standout pieces from the collection include the Tiny Star necklace, whimsical Animal Charm bracelets, and playful letter pendants, all of which emerged as early favourites during exclusive preview showcases.

Commenting on the launch, Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said, “Tiny Tales is more than a jewellery line; it is a celebration of childhood. With this collection, we want to bring joy to children and create enduring memories for families. These pieces are designed to become a part of their stories, something they can hold onto as they grow. We believe the collection will resonate strongly with young parents, especially in urban and semi-urban markets, helping us reach a new customer base and strengthen brand recall. Over time, we see this as a meaningful step toward building long-term brand affinity with the next generation of KISNA families.

In keeping with the emotional value of the collection, the collection also offers personalized packaging options, making it ideal for occasions such as birthdays, naming ceremonies, or school achievements. “We wanted the unboxing experience to feel just as special as the jewellery itself,” adds Mr. Parag. “The personalized packaging reflects the joy, love, and meaning that each piece of the collection is meant to carry.”


Thoughtfully priced with an average of ₹14,456, the collectionoffers a meaningful yet accessible option for families, and to celebrate the launch, KISNA is introducing limited-time discounts, exclusive gift vouchers, and curated bundle offers to help parents bring a little sparkle into their children’s lives.

With Tiny Tales, KISNA not only opens up a new category but also deepens its commitment to being a part of every meaningful chapter in a customer’s life, starting from the earliest ones.

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Brand Talks

Mia by Tanishq Launches ‘Trees for Leopards’ Initiative to Support Wildlife Conservation Through Jewellery Purchases

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Mia by Tanishq, the fine jewellery brand from Titan, is intertwining elegance with environmental purpose through its new initiative, ‘Trees for Leopards’. As part of its #GoldForGood commitment, the brand has launched a unique campaign that directly connects jewellery purchases to wildlife conservation in Uttarakhand.

From 27th May to 8th June, every purchase made at a Mia store will lead to a tree being planted in the customer’s name. This tree plantation drive is focused on restoring the green cover in the Grow-Trees project area in Uttarakhand, helping to protect and preserve the natural habitats of leopards.

This initiative reflects Mia by Tanishq’s broader commitment to sustainability. Much of the brand’s jewellery is crafted from recycled gold, reducing the environmental toll of mining and promoting responsible sourcing. The brand, along with Titan’s jewellery division, is also progressing toward ambitious goals such as becoming carbon neutral and water positive in manufacturing. Their comprehensive 4-P framework — People, Place, Process & Planet — ensures sustainability is integrated across their entire value chain.

Shyamala Ramanan, Business Head, Mia by Tanishq, emphasized the deeper meaning behind the campaign: “At Mia, we believe jewellery should do more than just shine — it should stand for something. With every purchase, our Trees for Leopards initiative helps restore green cover and protect leopard habitats in Uttarakhand. It’s our way of giving back to what’s truly precious — not just the pieces you wear, but the world we live in. Because for us, style with substance isn’t a trend — it’s a promise.”

 

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