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Lukson Launches “The Story of HIM” – A Distinct Father’s Day Tribute through Men’s Jewellery

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Lukson, India’s next-gen lab-grown diamond brand, proudly unveils The Story of HIM, its first-ever men’s jewellery collection. Crafted as a heartfelt ode to fatherhood and masculine grace, this new line is designed for the man who protects, provides, and stands strong in quiet resilience. Launching just in time for Father’s Day, the collection invites wearers to celebrate and honour the pillars of strength in their lives – fathers, mentors, partners, or themselves.

Marking a new milestone for the brand, The Story of HIM reflects Lukson’s signature ethos: ethical luxury, contemporary design, and emotional relevance. The collection features refined rings, bold pendants, and modern bracelets, each crafted with lab-grown diamonds and Vermeil gold, blending timeless elegance with sustainability. What makes this launch especially meaningful is the option for personalized engraving, allowing each piece to narrate stories of legacy, gratitude, and love.

“In many ways, this collection has been a long time coming,” said Anand Lukhi, Founder & CEO, Lukson. “Men have always been part of the emotional core of jewellery – whether as givers or receivers – yet there has been very little designed with them in mind. The Story of HIM is our tribute to that silent strength. It’s a collection that speaks of presence, permanence, and purpose. It’s about making space for men in the language of everyday elegance, without compromising on our values of sustainability, transparency, and craft.”

Vedant Lukhi, Co-Founder at Lukson, added, “This collection is not just a product launch – it’s a statement of intent. With The Story of HIM, we’re reinforcing our commitment to building an inclusive jewellery culture, while maintaining full control of our process from design to delivery. By owning our entire supply chain – designing, growing, and retailing our own lab-grown diamonds – we ensure transparency, traceability, and ethical excellence in every piece we create.”

From understated rings that carry daily elegance to tennis bracelets and pendants that tell deeper personal stories, the collection embraces diversity in masculinity and celebrates meaningful expression. With its signature use of self-grown, IGI-certified lab diamonds and meticulous craftsmanship, Lukson continues to make sustainable fine jewellery both personal and powerful.

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BrandBuzz

Bvlgari Revives Its Iconic Gold & Steel Legacy With Bold New Jewellery Creations

The Roman Maison Reimagines Its Pioneering Fusion Of Gold and Stainless Steel Across B.Zero1, Tubogas and Serpenti Collections, Blending Heritage With Contemporary Innovation.

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Bvlgari has introduced its new Gold & Steel Collection, marking the return of one of the Roman maison’s most distinctive design signatures—the bold combination of precious gold and stainless steel. Rooted in the brand’s pioneering creative vision of the 1970s, the latest collection brings fresh interpretations to some of Bvlgari’s most iconic creations while celebrating its enduring legacy of innovation and craftsmanship.

The new collection presents a contemporary dialogue between heritage and modern design, spanning the sculptural elegance of B.zero1, the fluid artistry of Bvlgari Tubogas, and the striking Serpenti Tubogas Studs Capsule watch collection. Together, these creations reaffirm the maison’s commitment to pushing the boundaries of jewellery design while remaining deeply connected to its Roman roots.

At the heart of the launch are two new B.zero1 rings, available in two-band and four-band versions, designed to offer enhanced lightness, comfort and versatility for everyday wear. The collection also introduces a refined Bvlgari Tubogas jewellery set, complemented by high jewellery creations that showcase the maison’s signature craftsmanship and bold aesthetic.

For Bvlgari, the Gold & Steel concept is far more than an innovative combination of materials. It represents a distinctive creative philosophy that reflects the maison’s determination to define its own design language while continually expanding its artistic vocabulary through experimentation and technical excellence.

The collection also pays tribute to a defining moment in Bvlgari’s history. During the 1970s, the maison broke with convention by introducing stainless steel into the world of fine jewellery—a material traditionally associated with strength and durability but considered exceptionally challenging to shape using jewellery-making techniques. By pairing the industrial character of steel with the timeless nobility of gold, Bvlgari created an unexpected union of contrasting materials that redefined luxury jewellery and established a design language uniquely its own.

Long celebrated for its experimental spirit, distinctive aesthetics and ingenious craftsmanship, Bvlgari continues to evolve its most iconic collections through the Gold & Steel Collection, demonstrating how innovation and heritage can coexist to create timeless jewellery with a bold contemporary identity

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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