BrandBuzz
Lukson Launches “The Story of HIM” – A Distinct Father’s Day Tribute through Men’s Jewellery
Lukson, India’s next-gen lab-grown diamond brand, proudly unveils The Story of HIM, its first-ever men’s jewellery collection. Crafted as a heartfelt ode to fatherhood and masculine grace, this new line is designed for the man who protects, provides, and stands strong in quiet resilience. Launching just in time for Father’s Day, the collection invites wearers to celebrate and honour the pillars of strength in their lives – fathers, mentors, partners, or themselves.
Marking a new milestone for the brand, The Story of HIM reflects Lukson’s signature ethos: ethical luxury, contemporary design, and emotional relevance. The collection features refined rings, bold pendants, and modern bracelets, each crafted with lab-grown diamonds and Vermeil gold, blending timeless elegance with sustainability. What makes this launch especially meaningful is the option for personalized engraving, allowing each piece to narrate stories of legacy, gratitude, and love.

“In many ways, this collection has been a long time coming,” said Anand Lukhi, Founder & CEO, Lukson. “Men have always been part of the emotional core of jewellery – whether as givers or receivers – yet there has been very little designed with them in mind. The Story of HIM is our tribute to that silent strength. It’s a collection that speaks of presence, permanence, and purpose. It’s about making space for men in the language of everyday elegance, without compromising on our values of sustainability, transparency, and craft.”
Vedant Lukhi, Co-Founder at Lukson, added, “This collection is not just a product launch – it’s a statement of intent. With The Story of HIM, we’re reinforcing our commitment to building an inclusive jewellery culture, while maintaining full control of our process from design to delivery. By owning our entire supply chain – designing, growing, and retailing our own lab-grown diamonds – we ensure transparency, traceability, and ethical excellence in every piece we create.”

From understated rings that carry daily elegance to tennis bracelets and pendants that tell deeper personal stories, the collection embraces diversity in masculinity and celebrates meaningful expression. With its signature use of self-grown, IGI-certified lab diamonds and meticulous craftsmanship, Lukson continues to make sustainable fine jewellery both personal and powerful.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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