National News
Lucira Introduces Live Video Call Feature to Enhance Online Jewelry Shopping Experience
Amongst the first in the lab-grown jewelry space, the brand brings real-time expert consultations to its website, bridging digital convenience with in-store warmth

Lucira, a lab-grown diamond fine jewelry brand founded by Rupesh Jain, has announced the launch of its new Live Video Call feature on its website. Pioneering this approach, Lucira became one of the first in the lab-grown diamond space to offer real-time, video-based consultations, bringing the warmth and personalisation of in-store shopping to the digital world.
Designed to make the online jewelry experience more personal, transparent, and interactive, the Live Video Call feature allows customers to connect directly with Lucira’s diamond experts in real time. Through the call, customers can view diamonds up close, get styling assistance, compare pieces, and ask any number of questions, replicating the attention and guidance traditionally associated with an in-store experience.

Rupesh Jain, Founder of Lucira said, “When it comes to buying diamond jewelry, trust and personal connection matter just as much as design or price. With our Live Video Call feature, we are removing the distance that sometimes crops up while buying jewelry. It allows customers to engage with our experts face-to-face, see every detail in real time, and make confident, informed decisions from anywhere. We believe this is the future of fine jewelry retail where digital convenience meets the intimacy of a concierge experience.”
Each product page on Lucira’s website now features a Call-to-Action (CTA) that enables instant access to a Live Video Call during working hours. No scheduling is needed. Customers can simply click to connect with a diamond expert for live product demonstrations and personalized guidance. Customers also have the option to schedule a call at their convenience.
With this launch, Lucira continues to enhance its digital-first approach while offering a personal shopping experience built on trust, access, and informed decision-making.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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