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Litestyle by PNG Expands Retail Presence with New Store in Kolhapur

Lightweight gold and diamond jewellery brand brings modern, everyday designs to the city inaugurated by Mayor of Kolhapur Ruparani Sangramsinha Nigam

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PNG Jewellers has expanded its retail footprint with the launch of its lightweight jewellery brand, Litestyle by PNG, in Kolhapur by the Mayor of Kolhapur Ruparani Sangramsinha Nigam. Strategically located in Shahupuri, opposite the railway station, the new store introduces a curated range of contemporary gold and diamond jewellery designed for everyday elegance.

The store showcases minimalistic, modern designs tailored for today’s women who seek style, comfort, and versatility in their jewellery choices. With a focus on lightweight pieces, the brand aims to blend affordability with refined aesthetics, catering to evolving consumer preferences.

The grand inauguration on 22 March 2026 marked the brand’s official entry into the Kolhapur market, offering customers an opportunity to explore its latest collections firsthand.

Litestyle by PNG further strengthened its brand positioning in December 2025 with the appointment of Sara Tendulkar as its brand ambassador, signalling a sharper focus on youth appeal and contemporary styling.

With a structured expansion plan across Maharashtra beginning March 2026, the “Litestyle” brand is strategically positioned to cater to the rising demand for daily-wear jewellery that combines affordability with trend-forward design. Targeting working women and younger consumers, the brand continues to emphasise versatility, comfort, and modern aesthetics. Through this expansion, Litestyle by PNG aims to deepen its presence in Kolhapur while reinforcing its positioning as a preferred destination for lightweight, contemporary jewellery.

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New Premises

Chitrangada Singh Inaugurates PNG Jewellers’ New Store In Gurugram

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PNG Jewellers, one of India’s leading legacy jewellery brands, has strengthened its presence in the Delhi NCR region with the launch of a new company-owned, company-operated store in R2, Ground Floor, M3M Route 65, Sector -65, Gurugram, Haryana, on August 15, 2026. Spread across 3,500 sq. ft., the new showroom has been launched in response to growing customer demand and forms part of the brand’s continued retail expansion across key markets.

The store was inaugurated by actress Chitrangada Singh in the presence of Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, employees and well-wishers. The new showroom offers customers PNG Jewellers’ comprehensive portfolio across gold, diamond and silver jewellery, bringing together all the brand’s collections across categories, under one roof. The store has been designed to cater to the diverse jewellery requirements of customers in Gurugram, including everyday wear, festive purchases, weddings, gifting and milestone occasion purchases.

Commenting on the launch, Chitrangada said:

“PNG Jewellers brings with it a legacy built on trust, craftsmanship and an enduring understanding of what customers value. As the brand enters this new market, customers here will have the opportunity to experience that legacy first-hand through its thoughtfully designed jewellery and commitment to quality. I am delighted to welcome PNG Jewellers to the region and wish the team every success in this new chapter.”

Gurugram is one of India’s most affluent and lifestyle-driven urban centres, with a strong concentration of multinational corporations, technology, consulting, finance and corporate services. Its high-income, globally exposed consumer base has developed a strong affinity for fashion, premium experiences and contemporary jewellery.

To mark the opening, customers can avail of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges from August 15 to August 31, 2026, subject to applicable terms and conditions. The introductory offers are intended to provide customers with added value while exploring the brand’s extensive jewellery portfolio.

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers Said:

“Gurugram is an important market in our national expansion journey, and the launch of our new store in Sector 65 is a direct response to the growing demand we have seen from customers in the region. With a comprehensive portfolio across gold, diamond and silver jewellery, this store will allow us to serve customers more closely while delivering the trust, craftsmanship and experience associated with PNG Jewellers.

We look forward to becoming a part of the local community and building lasting relationships with PNG Jewellers’ distinctive designs, tailored to preferences of Gurugram’s discerning customers”.

The Gurugram launch further strengthens PNG Jewellers’ retail network as the brand continues to expand into markets where customer demand for its products and services is growing. The company-owned, company-operated format enables PNG Jewellers to maintain consistency in its product assortment, customer experience and service standards while building a closer connection with local consumers.

With its growing presence across India, PNG Jewellers continues to combine its longstanding heritage with contemporary designs and evolving retail formats, strengthening its accessibility to customers across established and emerging jewellery markets.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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