New Premises
Litestyle by PNG Expands Retail Presence with New Store in Kolhapur
Lightweight gold and diamond jewellery brand brings modern, everyday designs to the city inaugurated by Mayor of Kolhapur Ruparani Sangramsinha Nigam
PNG Jewellers has expanded its retail footprint with the launch of its lightweight jewellery brand, Litestyle by PNG, in Kolhapur by the Mayor of Kolhapur Ruparani Sangramsinha Nigam. Strategically located in Shahupuri, opposite the railway station, the new store introduces a curated range of contemporary gold and diamond jewellery designed for everyday elegance.
The store showcases minimalistic, modern designs tailored for today’s women who seek style, comfort, and versatility in their jewellery choices. With a focus on lightweight pieces, the brand aims to blend affordability with refined aesthetics, catering to evolving consumer preferences.
The grand inauguration on 22 March 2026 marked the brand’s official entry into the Kolhapur market, offering customers an opportunity to explore its latest collections firsthand.
Litestyle by PNG further strengthened its brand positioning in December 2025 with the appointment of Sara Tendulkar as its brand ambassador, signalling a sharper focus on youth appeal and contemporary styling.
With a structured expansion plan across Maharashtra beginning March 2026, the “Litestyle” brand is strategically positioned to cater to the rising demand for daily-wear jewellery that combines affordability with trend-forward design. Targeting working women and younger consumers, the brand continues to emphasise versatility, comfort, and modern aesthetics. Through this expansion, Litestyle by PNG aims to deepen its presence in Kolhapur while reinforcing its positioning as a preferred destination for lightweight, contemporary jewellery.
New Premises
PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
The Lightweight Diamond Jewellery Brand Brings Contemporary Jewellery, Personalised Shopping and Everyday Luxury To Pune
PNG Jewellers has launched the first flagship store of its newly rebranded lightweight diamond jewellery brand, YOOU, at Amanora Mall, Hadapsar, Pune. Spanning 1,445 sq. ft., the new store offers customers a fresh retail experience centred around individuality, self-expression and contemporary design.
Designed for today’s confident and expressive consumer, YOOU is a contemporary diamond jewellery brand offering lightweight designs in 14, 18, 22 and 9 karat gold. The brand brings together modern aesthetics and PNG Jewellers’ legacy of trust and craftsmanship, creating versatile jewellery that seamlessly complements everyday lifestyles rather than being reserved solely for special occasions.
The Amanora flagship has been thoughtfully designed with elegant interiors, open layouts and carefully curated displays to create an immersive shopping experience. Customers can explore an extensive range of rings, earrings, hoops, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery. Every piece reflects YOOU’s philosophy of Made for YOOU lightweight, versatility and effortless elegance, enabling customers to express their individuality every day.
Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:
“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!“
Speaking on the occasion, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:
“The launch of our first YOOU flagship store represents a new chapter in PNG Jewellers’ journey. Today’s consumers seek jewellery that aligns with their everyday lives, personal style and individuality. This is specially made for YOOU to meet these aspirations while carrying forward the trust and craftsmanship that PNG Jewellers has built over nearly two centuries. Amanora is the perfect destination to introduce this refreshed brand, and we look forward to expanding YOOU across India in the coming years.”
The Amanora launch marks the first step in YOOU’s ambitious expansion strategy, with stores across the country gradually transitioning into the new identity. Backed by PNG Jewellers’ heritage and an omnichannel approach, YOOU aims to redefine India’s lightweight diamond jewellery segment through contemporary design, accessible luxury and a customer-first experience.
PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
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PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
Payrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
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National News16 hours agoSky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
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New Premises13 hours agoPNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
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International News15 hours agoPayrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
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National News15 hours agoGold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
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