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Limelight Diamonds Strengthens Presence in South India with New Store Launch in Coimbatore

The new store reinforces Limelight’s fast-paced national expansion as the brand surpasses 50+ exclusive stores across India.

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Limelight Lab Grown Diamonds, India’s leading and fastest-scaling lab grown diamond jewellery brand, has strengthened its presence in Southern India with the launch of its newest exclusive store in Coimbatore. This expansion marks a significant milestone in the brand’s growth journey as it crosses 50+ exclusive stores and 40+ shop-in-shops across 45+ cities nationwide, reflecting rising consumer trust and reinforcing Limelight’s leadership in India’s rapidly growing lab grown diamond segment.

The store was inaugurated by Karam Chawla, Director, Limelight Lab Grown Diamonds, along with Regional Partner Harsha Vardhan and members of the brand’s leadership team. Strategically located at one of Coimbatore’s prominent retail destinations, the new store showcases Limelight’s wide portfolio of premium CVD-studded diamond jewellery, including elegant necklaces, statement solitaires, contemporary earrings, bracelets, and refined everyday wear designs.

Karam Chawla said, “South India has shown a consistent preference for purposeful and premium jewellery, and Coimbatore is a market that values both craftsmanship and new-age innovation. With this launch, we aim to serve customers seeking brilliance, authenticity, and conscious choices. This store will play a vital role in strengthening our Southern India network and catering to the evolving aspirations of modern consumers.”

Designed in Limelight’s signature minimal and immersive aesthetic, the store offers a modern and sophisticated retail experience. The space highlights the brand’s focus on craftsmanship, innovation, and conscious luxury, creating an environment that aligns with the evolving preferences of today’s discerning consumers.

To mark the launch, Limelight is offering exclusive inaugural benefits, including 15% off on diamond value, 15% off on making charges, and a free gold coin on purchases above Rs.1 lakh.

Commenting on the expansion, Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said, “Every new store brings us closer to our vision of making lab grown diamonds an accessible, trusted, and forward-thinking choice for Indian consumers. Crossing 50+ exclusive stores is a strong testament to the confidence the country has placed in this category.

Coimbatore is a design-conscious and discerning market, and our presence here aligns with the city’s growing interest in sustainable and innovative luxury. Our focus remains clear—to drive awareness, expand access to luxury, and introduce world-class diamond jewellery to more regions across India through a strong and scalable retail footprint.”

With the launch of its Coimbatore store, Limelight Lab Grown Diamonds continues to accelerate its nationwide retail expansion, bringing thoughtfully designed, technologically advanced, and ethically crafted lab grown diamond jewellery to consumers across India.

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National News

From Pune’s Tech Corridors to Punjab’s Fashion Capital – Gargi by PNGS Marks a Landmark Double Debut

The fashion jewellery brand opens its newest kiosk at Grand Highstreet, Hinjewadi in February, followed by its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1 — signalling a deliberate, market-by-market expansion across India.

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Some brands expand to fill space. Gargi by P.N. Gadgil & Sons expands to find the right customers. That philosophy is evident in its two newest store openings: a kiosk at Grand Highstreet Mall in Hinjewadi, Punelaunched in February — and a full-format store at Nexus MBD Neopolis Mall in Ludhiana, Punjab, which opened its doors on March 1, 2025. Together, they represent something more than a store count milestone; they reflect a brand that is learning how different Indian cities wear their jewellery.

Hinjewadi, Pune: Jewellery Meets the Innovation District

Hinjewadi is not your typical jewellery market. Home to Rajiv Gandhi Infotech Park — one of India’s largest IT hubs — it is a neighbourhood built around young professionals: engineers, product managers, and startup founders who dress sharply and spend thoughtfully. Gargi’s kiosk at the Upper Ground Floor of Grand Highstreet Mall, situated within this tech corridor, is a deliberate bet on this demographic.

Grand Highstreet is among Hinjewadi’s most frequented lifestyle destinations — a 2.25 lakh sq. ft. al fresco mall anchored by brands like Lifestyle, Westside, Pantaloons, and a PVR multiplex. For Gargi, the location is as much a statement as the store itself: fashion jewellery that belongs not just in a traditional market but on the shopping list of someone who just picked up a coffee and is heading to catch a film.

Ludhiana, Punjab: A Brand’s First Step into the North

If Hinjewadi is about the new India, Ludhiana is about ambition with deep roots. The commercial capital of Punjab — a city known for its textiles, its traders, and its unapologetic appetite for style — is the kind of market a jewellery brand earns its stripes in. Gargi’s entry here, at Unit No. 05B, Lower Ground Floor of Nexus MBD Neopolis Mall on Ferozepur Road, is the brand’s first store in Punjab.

Nexus MBD Neopolis is no ordinary mall address. Spanning over 8 lakh sq. ft., it houses global names like Tommy Hilfiger, Calvin Klein, Armani Exchange, Lacoste, and MAC, alongside a Radisson Blu hotel and a five-screen multiplex. Gargi’s presence here places it within a retail ecosystem that Ludhiana’s fashion-forward consumers have come to associate with quality and aspiration.

“Hinjewadi and Ludhiana are very different cities with very different energy — and that is exactly why we chose them. One is building India’s digital future; the other is one of the country’s most powerful trading communities. In both, we found women who know precisely what they want, who dress intentionally, and who have been underserved by the options available to them in fashion jewellery. Gargi exists for them — and these two stores are our way of saying, we see you.”

— Aditya Modak, Co-Founder, Gargi by P.N. Gadgil & Sons

A Brand Built for the New Indian Woman

Launched in FY21 as part of P.N. Gadgil & Sons’ portfolio — a fine jewellery group — Gargi was conceived to occupy a gap in India’s fashion jewellery landscape: pieces that are designed thoughtfully, priced accessibly, and crafted from 92.5% certified sterling silver, brass, and 9,12,14 to 18 carat gold studded with natural diamonds. With over 36 offline stores and approximately one million designs, the brand has grown rapidly since its BSE listing.

The Hinjewadi and Ludhiana openings are part of a continued push to bring Gargi’s universe of designs — from everyday silver earrings to its bridal sub-brand Utsaav by Gargi — to consumers across geographies and lifestyles.

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