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Limelight Diamonds announces major expansion and INR 250 CR fundraise to accelerate growth of India’s no.1 lab grown diamond brand

This establishes Limelight as India’s first fully integrated LGD Brand with a target of 200 stores by 2027 and reinforces its leadership in responsible luxury

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Limelight Diamonds, India’s no.1 lab-grown diamond jewellery brand, announces a major expansion into in-house diamond growing & manufacturing capabilities. This marks a significant milestone in the company’s journey and its commitment to building Limelight as the largest LGD jewellery brand from India to the world. This integration significantly reduces dependency on third-party suppliers, strengthens cost control, and enables faster product launches, exclusive collaborations, and consistent quality across all consumer touchpoints.

The fresh capital will be deployed towards accelerating retail expansion, strengthening design
possibilities and cementing Limelight’s leadership in the next phase of category growth.
Founded with the vision of fulfilling India’s diamond dream without compromising on design,
quality, or values, Limelight has played a pioneering role in shaping India’s lab-grown diamond jewellery market. Today, it stands as the largest and most trusted brand in the segment, supported by a rapidly expanding exclusive retail network and growing consumer advocacy.

As interest in the lab-grown diamond sector increases and more players enter the category,
Limelight’s early investments in supply-chain integration and brand-building initiatives place it in a strong position as one of the well-capitalised companies capable of scaling responsibly.

“This capital raise and vertical integration mark a defining moment in Limelight’s growth journey,” said Pooja Madhavan, Founder and MD, Limelight Lab Grown Diamonds. “It enables an end-to-end control across the value chain offering enhanced transparency, traceability and technological innovations. This will strengthen our business, and equip us to scale responsibly while continuing to deliver superior quality and value to our customers.

By providing a “rocks to retail” offering to consumers, we are not just growing the brand; we are building the foundation for the future of fine jewellery in India and globally.”

Limelight’s growth strategy remains firmly rooted in responsible luxury with an aggressive
growth plan
of reaching 200 stores by 2027. By combining science, design innovation, and ethical practices, the brand continues to appeal to a new generation of consumers seeking transparency, sustainability, and fulfilling their design aspiration.

Source: LimeLight Diamond

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National News

GGJS 2026 Concludes With High-Volume Trade and Strategic Focus On Next-Gen Leadership

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– The 16th edition of the Gujarat Gold Jewellery Show (GGJS 2026), jointly organized by GGJS and the Gold Ornaments Jewellers Wholesalers Association (GOWJA), successfully concluded its three-day B2B trade exhibition at the Helipad Exhibition Centre in Gandhinagar. The landmark event reinforced its position as a premier national platform for business networking, product sourcing, design innovation, and trade collaboration.

Under the leadership of GOWJA President Hiteshbhai Soni, Vice President Akshaybhai Mehta, and the organizing committee, GGJS 2026 recorded unprecedented trade visitor footfall, substantial bulk order placements, and strong participation from leading jewellers, manufacturers, wholesalers, and retail delegations across India.

Jointly organized by GGJS (Gujarat Gold Jewellery Show) & GOWJA (Gold Ornaments Jewellers Wholesalers Association), the B2B exhibition is creating a strong platform for business networking, product sourcing, market opportunities and industry collaboration, with a special focus on the participation and aspirations of the young jeweller’s community.

The grand inauguration was graced by  Guests of Honour boCHE (Dr. Boby Chemmanur), Chemmanur International Jewellers, A.B.S. Sanjjay, AVR Swarna Mahal Jewellers, Pramod Dugar, India Gem & Jewellery Creation, , Anil Kataria, DP Abhushan Ltd, Ajay Talla, Talla Jewellers, along with Special Guests Surendra Mehta, National Secretary-IBJA, Ankit Vaidya, Founder & CEO- Jewel Partner, Dharmendra Soni,Past President -GOWJA,  Shampatlal Jain, President -Shree Manekchowk Sona Chandi Dagina Jewellers Association and dignitaries and leaders  from the GJ industry.Present at the inauguration were GOWJA President Hitesh Soni and Vice President Akshay Mehta and GOWJA committee members.

Following the opening ceremony, Day 1 featured the Young Jewellers Summit (J20), highlighting the next generation of industry leaders. Designed to empower young entrepreneurs looking to scale emerging ventures or modernize legacy businesses, the summit presented actionable insights into modern retail strategies, technology integration, and sustainable growth.

The summit featured two flagship panel discussions:

  1. The New Rules of Jewellery Growth – Focused on modern scaling strategies, digital expansion, and evolving consumer preferences.
  2. Building a Business That Can Outlive You – Explored legacy preservation, professionalization, and tech-driven business transformation.

Day 2 saw accelerated commercial momentum as thousands of regional wholesalers, elite retail buyers, and trade delegates visited the exhibition halls. Exhibitors presented an extensive range of collections, spanning cutting-edge craftsmanship, lightweight daily wear, and heavy bridal jewellery.

Key highlights of Day 2 included:

  • High-Volume B2B Engagement: Nationwide buyers placed substantial bulk orders, reflecting strong retail demand rebound ahead of the upcoming festive and wedding seasons.
  • Operational Excellence: Streamlined visitor hospitality and floor management facilitated efficient business negotiations and trade deals.
  • Knowledge Sharing: Industry seminars and walkthroughs addressed BIS hallmarking compliance, sustainable trade practices, and the integration of AI-driven inventory management tools.

GGJS 2026 wrapped up on a high note, delivering measurable business value to exhibitors and attendees alike. The event bridged classic craftsmanship with modern enterprise management, serving as an incubator for long-term partnerships and market growth. From empowering young entrepreneurs at the J20 Summit to facilitating high-value commercial transactions, this edition has demonstrated the resilience, dynamism, and future-readiness of the Indian jewellery sector.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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