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Kisna Diamond and Gold Jewellery changes its name to ‘Radha Diamond and Gold Jewellery’ for a day to honour womanhood on Women’s Day

To mark International Women’s Day, Kisna Diamond and Gold Jewellery temporarily rebranded as ‘Radha Diamond and Gold Jewellery,’ celebrating the strength, grace, and enduring influence of women through a nationwide campaign.

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On the occasion of International Women’s Day, Kisna Diamond and Gold Jewellery chose to mark the moment with a thoughtful and innovative tribute to womanhood, changing its name to ‘Radha Diamond and Gold Jewellery’ for a day in honour of the strength, compassion, grace and resilience that women embody.

The name Radha was invoked as a timeless expression of feminine strength, dignity and nurturing power. It reflects the quiet courage, empathy and steadfast presence that women bring to families, communities and society. Through this gesture, the brand paid homage to women, whose influence continues to inspire and shape lives.

To achieve this remarkable and never seen before initiative, Kisna showrooms took a distinctive Radha-themed look on March 8, visually bringing to life the spirit of wisdom, strength and grace that Radha symbolises. This transformation marked the beginning of an integrated campaign spanning print, retail, and digital touchpoints, with the womanhood identity reflected across brand communication as well as in-store expressions. Across locations, Kisna hosted Women’s Day engagements dedicated to honouring women and acknowledging their invaluable role in everyday life. Reflecting this sentiment internally, store teams wore name badges recognizing the most important woman in their lives, paying tribute to the mothers, daughters, sisters, partners, and mentors who guide and inspire them.

Speaking about the initiative, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said, “Women shape our lives in the most profound ways, often guiding families, relationships and communities with quiet strength and grace. By changing our name to Radha Diamond and Gold Jewellery, we wanted to create a meaningful gesture that honours the spirit of womanhood and acknowledges the countless women who inspire us every day.”

Through this initiative, Kisna sought to move beyond conventional Women’s Day celebrations, offering a gesture that acknowledges the enduring strength, compassion and influence of women. By embracing the name Radha for a day, the brand reinforced its commitment to recognising the women whose presence shapes families, communities and everyday moments of life.

The campaign was well received and appreciated by all across the nation through social media and at the store.

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5 Reasons Why the ‘Shubh Labh’ Collection by Dassani Brothers Stands Out

A Refined Blend of Auspicious Symbolism, Polki Craftsmanship, and Modern Versatility Positions the ‘Shubh Labh’ Collection as a Strong Contender in Today’s Jewellery Market

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Blending heritage craftsmanship with contemporary design sensibilities, the newly unveiled ‘Shubh Labh’ collection by Dassani Brothers is a thoughtful celebration of prosperity, elegance, and versatility. Here’s a closer look at what makes this collection remarkable:

1. Rooted in Auspicious Symbolism

At the heart of the collection lies a strong cultural narrative. Designs are inspired by traditional motifs such as Shubh and Labh, lotus patterns, and elements symbolising wealth and positivity, making each piece meaningful beyond its aesthetic appeal.

2. Signature Craftsmanship with a Modern Twist

The collection showcases Dassani Brothers’ expertise in Polki, Jadau, and diamond jewellery, bringing together time-honoured techniques with refined, contemporary finishes suited for today’s consumers.

3. A Balanced Mix of Statement and Everyday Pieces

From bold bridal sets to lightweight, wearable designs, ‘Shubh Labh’ offers a well-curated mix that caters to varied preferences, ensuring relevance across occasions without compromising on elegance.

4. Designed for Versatility

Each piece is crafted to seamlessly transition between traditional and modern wardrobes. Whether styled with ethnic ensembles or fusion wear, the designs offer flexibility for multiple looks and settings.

5. Retail-Ready with Strong Market Appeal

Built with both consumers and retailers in mind, the collection features a highly sellable assortment. With its blend of design diversity, accessibility, and strong turnover potential, it is positioned to perform well across key markets.

The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.

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