National News
Kisna Diamond and Gold Jewellery changes its name to ‘Radha Diamond and Gold Jewellery’ for a day to honour womanhood on Women’s Day
To mark International Women’s Day, Kisna Diamond and Gold Jewellery temporarily rebranded as ‘Radha Diamond and Gold Jewellery,’ celebrating the strength, grace, and enduring influence of women through a nationwide campaign.
On the occasion of International Women’s Day, Kisna Diamond and Gold Jewellery chose to mark the moment with a thoughtful and innovative tribute to womanhood, changing its name to ‘Radha Diamond and Gold Jewellery’ for a day in honour of the strength, compassion, grace and resilience that women embody.
The name Radha was invoked as a timeless expression of feminine strength, dignity and nurturing power. It reflects the quiet courage, empathy and steadfast presence that women bring to families, communities and society. Through this gesture, the brand paid homage to women, whose influence continues to inspire and shape lives.
To achieve this remarkable and never seen before initiative, Kisna showrooms took a distinctive Radha-themed look on March 8, visually bringing to life the spirit of wisdom, strength and grace that Radha symbolises. This transformation marked the beginning of an integrated campaign spanning print, retail, and digital touchpoints, with the womanhood identity reflected across brand communication as well as in-store expressions. Across locations, Kisna hosted Women’s Day engagements dedicated to honouring women and acknowledging their invaluable role in everyday life. Reflecting this sentiment internally, store teams wore name badges recognizing the most important woman in their lives, paying tribute to the mothers, daughters, sisters, partners, and mentors who guide and inspire them.
Speaking about the initiative, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said, “Women shape our lives in the most profound ways, often guiding families, relationships and communities with quiet strength and grace. By changing our name to Radha Diamond and Gold Jewellery, we wanted to create a meaningful gesture that honours the spirit of womanhood and acknowledges the countless women who inspire us every day.”
Through this initiative, Kisna sought to move beyond conventional Women’s Day celebrations, offering a gesture that acknowledges the enduring strength, compassion and influence of women. By embracing the name Radha for a day, the brand reinforced its commitment to recognising the women whose presence shapes families, communities and everyday moments of life.
The campaign was well received and appreciated by all across the nation through social media and at the store.
National News
This Akshaya Tritiya, Begin A Legacy With Divine Solitaires’ Diamond Coin
A Modern Heirloom For Akshaya Tritiya, Blending Tradition, Rarity, and Enduring Diamond Value
Akshaya Tritiya is not just another festive date; it is a moment of belief, where every purchase is seen as the beginning of something enduring. For generations, it has been associated with purchases that carry forward value, meaning, and intent.
This year, Divine Solitaires reimagines this tradition with its Diamond Coin, a modern heirloom designed for those who seek more than just ritual, but a deeper sense of permanence in what they choose to own.
Crafted to mark new beginnings while holding long-term significance, the Diamond Coin brings together the emotional weight of the occasion with the enduring value of natural diamonds. It is not simply a festive buy, but a conscious purchase, one that is meant to stay, evolve, and be passed on.
The collection is available in three variants:
• 1-gram coin featuring a 0.10 carat diamond
• 2-gram coin featuring a 0.14 carat diamond
• 3-gram coin featuring a 0.18 carat diamond
Each coin features a rare Divine Solitaires diamond, cut in the iconic 8 Hearts 8 Arrows pattern, found in less than 1% of the world’s diamonds. With VVS clarity and EF colour, these diamonds appear icy white and colorless to the naked eye, delivering unmatched brilliance and fire.
Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said,
“Akshaya Tritiya has always stood for an occasion that speaks of value and meaning. With the Diamond Coin, we wanted to move beyond the idea of a transactional purchase and create something that truly holds its worth over time. It brings together rarity, craftsmanship, and trust, making it not just relevant for the moment, but significant for years to come.”
Adding to its versatility, the coin comes with a complimentary enamel-finished jacket, allowing it to be worn as a pendant, transforming it from a symbolic purchase into something that can be experienced every day.
To make this offering more accessible, customers can book their Diamond Coin with an advance of INR 2,000.
Reinforcing its commitment to trust and transparency, every Divine Solitaires diamond is backed by a quality guarantee certificate, validating 123 rigorous quality checks, along with lifetime upgrade and buyback options.
This Akshaya Tritiya, the Divine Solitaires Diamond Coin invites consumers to look beyond tradition, and invest in something that is designed to last, both in value and in meaning.
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