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Kalyan Jewellers unveils new campaign to celebrate every bride’s ‘Kalyan Muhurat’   

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Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, is proud to unveil its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif. 

The wedding season is underway worldwide, providing every bride the opportunity to embrace her individuality at the “Kalyan Muhurat”. Just as every gem has a unique cut, this campaign celebrates everything that makes each bride special. A woman on her wedding day embodies a spectrum of emotions, and during such moments, the presence of a supportive friend becomes invaluable. This friend serves as an advocate, emotional support, cheerleader, and confidant.

In the campaign, Katrina Kaif portrays the role of a close friend to a young bride about to embark on her marital journey with grace and happiness. Katrina’s protective affection complements the bride’s youthful exuberance. The campaign gently guides the audience through Katrina’s subtle gestures to honour her friend’s sense of individuality beyond societal expectations of traditional grace and panache. A wedding is also about embracing one’s truest self and cherishing the moment.

Central to this celebration is the “Kalyan Muhurat,” or the auspicious time for festivities. Kalyan Jewellers embraces the significance of every “Muhurat,” offering wedding collections tailored for every bride.

The campaign brings to the fore Kalyan Jewellers’ exquisite bridal collection, featuring meticulously crafted pieces that blend traditional artistry with contemporary designs. The collection features exclusive gold, uncut diamond, precious stones and diamond jewellery from every state of India, wherein each piece is designed to enhance the unique glow of every bride, making her special day even more memorable.

The “Kalyan Muhurat Bride: Celebrating Her” campaign is now live across various platforms, including television and social media. The featured jewellery pieces are available at all Kalyan Jewellers showrooms worldwide, offering brides and their friends or family members the opportunity to find designs that resonate with their personal stories and shared memories.

This campaign is an ode to the coveted wedding season in India that is reported by the Confederation of All India Traders (CAIT) to potentially rake in Rs 6 lakh crore (around $72 billion) in business from November 2024 through February 2025 on the back of nearly 48 lakh weddings. This heart-warming campaign highlights the special bond between a bride and her closest friends, emphasizing the joy, support, and shared memories that make weddings truly unforgettable.

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BrandBuzz

Orra Launches New Bridal Designs Under ‘Aekta – The Wedding Collection’

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Luxury diamond jeweller Orra has expanded its bridal portfolio with fresh additions to its signature ‘Aekta – The Wedding Collection’, just in time for the peak wedding season. The new range showcases layered diamond necklaces and gemstone-accented sets, thoughtfully crafted for brides and their families across all key wedding ceremonies—from haldi and mehndi to sangeet and reception.

Inspired by gradient leaf motifs, the collection features elegant designs adorned with green and red gemstones, blending traditional aesthetics with a modern sensibility. It offers a versatile mix of lightweight cocktail pieces and opulent bridal sets, appealing to contemporary bridal tastes.

‘Aekta’ has always celebrated the sacred and joyful journey of Indian weddings,” said Dipu Mehta, Managing Director of Orra Fine Jewellery. “With new designs and exclusive seasonal offers, we’re making this experience even more memorable and accessible for our customers.”

To mark the launch, Orra is offering flat 25% off on the diamond value of select necklaces priced above ₹5 lakh, along with 0% down payment and no-interest EMI options. These offers are valid until June 1.

With 97 stores across 40 cities, Orra continues to be a leading name in bridal diamond jewellery, renowned for its Belgian diamonds, unique 73-facet Crown Star cut, and distinctive multi-centre design approach.

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Isharya Unveils ‘Indinoor’- A Bold New Era of Festive Indian Jewellery

New brand blends tradition and trend to redefine ethnic jewellery for the modern Indian woman

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In a dynamic move to transform the ethnic jewellery space, the House of Isharya has launched Indinoor, a new brand designed to celebrate the spirit of today’s Indian woman. With its debut collection, Jewels of Happiness, Indinoor offers a vibrant, modern take on traditional festive jewellery—crafted for weddings, festivals, and every moment worth celebrating.

Positioned as a celebration-first label, Indinoor combines accessible luxury with joyful self-expression, blending cultural richness with contemporary design. “Indinoor was born from a desire to make ethnic jewellery more versatile, inclusive, and reflective of today’s Indian woman,” said a spokesperson from Isharya. “It’s about honouring tradition while embracing evolution.”

The Jewels of Happiness collection features bold silhouettes, intricate craftsmanship, and vibrant color palettes, rooted in India’s rich craft heritage but reimagined with a fashion-forward sensibility. Staying true to Isharya’s legacy of quality and detail, Indinoor offers a diverse and thoughtfully curated range at accessible price points.

More than just adornment, Indinoor’s pieces are designed to be deeply personal—mirroring the wearer’s identity, mood, and moments. With plans to expand its assortment to become a go-to destination for ethnic occasion jewellery, Indinoor aims to resonate with women across generations and regions.

In a market where sparkle defines celebration, Indinoor steps in as a fresh, festive, and inclusive answer to India’s evolving jewellery preferences.

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Mark Every Milestone in Style with Mia by Tanishq’s exciting offers, this ‘Joy of Gifting’ Season

From aisle walks to graduation caps—make every moment sparkle ~

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Mia by Tanishq, one of India’s leading fine jewellery brands, announces the ‘Joy of Gifting Festival’, just in time for the wave of the wedding season and graduation celebrations. This limited-time offer gives customers flat 20% off on making charges of diamond jewellery, making it the perfect time to gift something precious for the many milestones life brings.

With the wedding season in the air, Mia offers a thoughtful curation of jewellery that makes gifting effortless—whether you’re honouring the bride on her big day, curating meaningful pieces for the bridesmaids, or looking to gift the family and friends of the couple. Mia’s contemporary yet timeless designs cater to every kind of celebration, ensuring that your gift is as memorable as the moment itself.

Beyond weddings, the Joy of Gifting Festival arrives at the perfect moment for students graduating into new chapters of their lives. Celebrate academic milestones with a piece of fine jewellery that marks not just achievement, but the promise of what lies ahead. Whether it’s for a loved one or a personal reward, Mia’s stunning assortment of collections are perfect to make graduation moments shine.

Mia by Tanishq offers an array of collections, made in 14kt and 18kt gold, adorned with certified natural diamonds. Available at sweet selling price points, the brand offers versatile pieces that can be worn everyday or thoughtfully gifted to loved ones. Innovative designs, including elaborate earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate ring. The brand’s latest collection – The ‘Mia Fiora’ Collection brings delicate floral motifs to life, featuring intricate designs that reflect the freshness of spring and the essence of personal growth. Gold filigree petals, dainty layered patterns, and hand-carved stones come together to create pieces that celebrate sophistication and individuality.

Available from 23rd May to 8th June, the offer is valid at all Mia by Tanishq stores and online.

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