BrandBuzz
Kalyan Jewellers unveils new campaign to celebrate every bride’s ‘Kalyan Muhurat’
Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, is proud to unveil its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
The wedding season is underway worldwide, providing every bride the opportunity to embrace her individuality at the “Kalyan Muhurat”. Just as every gem has a unique cut, this campaign celebrates everything that makes each bride special. A woman on her wedding day embodies a spectrum of emotions, and during such moments, the presence of a supportive friend becomes invaluable. This friend serves as an advocate, emotional support, cheerleader, and confidant.
In the campaign, Katrina Kaif portrays the role of a close friend to a young bride about to embark on her marital journey with grace and happiness. Katrina’s protective affection complements the bride’s youthful exuberance. The campaign gently guides the audience through Katrina’s subtle gestures to honour her friend’s sense of individuality beyond societal expectations of traditional grace and panache. A wedding is also about embracing one’s truest self and cherishing the moment.
Central to this celebration is the “Kalyan Muhurat,” or the auspicious time for festivities. Kalyan Jewellers embraces the significance of every “Muhurat,” offering wedding collections tailored for every bride.
The campaign brings to the fore Kalyan Jewellers’ exquisite bridal collection, featuring meticulously crafted pieces that blend traditional artistry with contemporary designs. The collection features exclusive gold, uncut diamond, precious stones and diamond jewellery from every state of India, wherein each piece is designed to enhance the unique glow of every bride, making her special day even more memorable.
The “Kalyan Muhurat Bride: Celebrating Her” campaign is now live across various platforms, including television and social media. The featured jewellery pieces are available at all Kalyan Jewellers showrooms worldwide, offering brides and their friends or family members the opportunity to find designs that resonate with their personal stories and shared memories.
This campaign is an ode to the coveted wedding season in India that is reported by the Confederation of All India Traders (CAIT) to potentially rake in Rs 6 lakh crore (around $72 billion) in business from November 2024 through February 2025 on the back of nearly 48 lakh weddings. This heart-warming campaign highlights the special bond between a bride and her closest friends, emphasizing the joy, support, and shared memories that make weddings truly unforgettable.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.
The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:
“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”
The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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