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Kalyan Jewellers unveils new campaign to celebrate every bride’s ‘Kalyan Muhurat’

Published

1 year ago

January 18, 2025

1,712 Views

Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, is proud to unveil its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.

The wedding season is underway worldwide, providing every bride the opportunity to embrace her individuality at the “Kalyan Muhurat”. Just as every gem has a unique cut, this campaign celebrates everything that makes each bride special. A woman on her wedding day embodies a spectrum of emotions, and during such moments, the presence of a supportive friend becomes invaluable. This friend serves as an advocate, emotional support, cheerleader, and confidant.

In the campaign, Katrina Kaif portrays the role of a close friend to a young bride about to embark on her marital journey with grace and happiness. Katrina’s protective affection complements the bride’s youthful exuberance. The campaign gently guides the audience through Katrina’s subtle gestures to honour her friend’s sense of individuality beyond societal expectations of traditional grace and panache. A wedding is also about embracing one’s truest self and cherishing the moment.

Central to this celebration is the “Kalyan Muhurat,” or the auspicious time for festivities. Kalyan Jewellers embraces the significance of every “Muhurat,” offering wedding collections tailored for every bride.

The campaign brings to the fore Kalyan Jewellers’ exquisite bridal collection, featuring meticulously crafted pieces that blend traditional artistry with contemporary designs. The collection features exclusive gold, uncut diamond, precious stones and diamond jewellery from every state of India, wherein each piece is designed to enhance the unique glow of every bride, making her special day even more memorable.

The “Kalyan Muhurat Bride: Celebrating Her” campaign is now live across various platforms, including television and social media. The featured jewellery pieces are available at all Kalyan Jewellers showrooms worldwide, offering brides and their friends or family members the opportunity to find designs that resonate with their personal stories and shared memories.

This campaign is an ode to the coveted wedding season in India that is reported by the Confederation of All India Traders (CAIT) to potentially rake in Rs 6 lakh crore (around $72 billion) in business from November 2024 through February 2025 on the back of nearly 48 lakh weddings. This heart-warming campaign highlights the special bond between a bride and her closest friends, emphasizing the joy, support, and shared memories that make weddings truly unforgettable.

Related Topics:2025 Kalyan Jewellers nationalnews

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BrandBuzz

The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA

Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.

Published

13 hours ago

March 6, 2026

JewelBuzz Spread The Buzz

1,949 Views

For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.

Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.

This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.

In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.

Here are some pearl pieces that make for perfect Women’s Day gifts.

Stay With Me Golden Pendant With Link Chain

For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.

Gold Pearl Centred Diamond Earrings

Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.

Rose Gold On Mom’s Path Bracelet

A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.

Anushka Sharma Silver Drops of Pearls Set

Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.

Rose Gold Glam Drops Necklace

Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.