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Kalamandir Jewellers Brings India’s Largest Platinum Experience Zone To Consumers In Vadodara

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Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone at its new flagship store in Vadodara, creating a dedicated destination for consumers to explore platinum jewellery across designs, occasions and price points. The launch strengthens the visibility of platinum jewellery in Gujarat and complements Platinum Guild International’s (PGI) ongoing efforts to build awareness and appreciation for the metal through consumer education, design innovation and marketing.

Housed over more than 1,000 square-feet, the new zone features a wide assortment from Men of Platinum, Platinum Evara and Platinum Love Bands, including chains, bracelets, kadas, couple bands, neckwear and bangles. The collections cater to a range of needs, from everyday wear and gifting to celebrations and relationship milestones.

For Kalamandir Jewellers, the Vadodara flagship marks an important step in strengthening its presence in its home market of Gujarat. It also expands the jeweller’s platinum offering by giving the category greater space, visibility and variety.

Kalamandir Jewellers already has dedicated Platinum Experience Zones across six of its stores. The new Vadodara flagship takes this further with its largest Platinum Experience Zone to date, expanding access to platinum jewellery in one of the brand’s key markets.

Milan Shah – Director, Kalamandir Jewellers, shares:

“At Kalamandir, we have always believed that the jewellery purchase should be an experience in itself. With platinum, we can connect with a new generation of younger consumers who are looking for jewellery that carries personal meaning and reflects who they are. Our focused approach to the category began with our first Platinum Experience Zone at Ahmedabad, and in Vadodara we have taken that thinking further. From the assortment we have curated, to the way the space is designed and serviced, every element has been shaped around the expectations of our clientele.

For us, platinum is an experience-led purchase, and this zone is about giving consumers the choice, environment and level of service that such a purchase deserves.”

Designed to make browsing more experience-led, the Platinum Experience Zone uses clean architectural lines, premium finishes, soft platinum-inspired tones and focused lighting to distinguish the category within the larger store. Rather than functioning simply as a display counter, the space allows consumers to see the breadth of platinum jewellery together and understand how the category can fit different styles, occasions and budgets.

Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International elaborated:

“Consumers are at the heart of everything we do at PGI. We have shared a long-standing association with Kalamandir Jewellers, which has consistently championed the platinum category and helped bring it closer to younger consumers. We congratulate the entire Kalamandir Jewellers team on taking this significant step in Vadodara with the launch of India’s largest Platinum Experience Zone. This concept moves the purchase moment beyond traditional display formats by putting consumer discovery and engagement at its centre.

Platinum has a set of truly distinctive attributes, and the product becomes even more meaningful when the purchase experience reflects the same attention to detail and discernment. The new Platinum Experience Zone responds to how young consumers in India increasingly want to engage with jewellery today, and sets an important benchmark for how platinum can be presented at retail.”

The assortment at the Platinum Experience Zone reflects how platinum jewellery has expanded beyond a single purchase occasion. Lighter, contemporary pieces offer options for everyday wear and gifting, while bracelets, kadas, bangles, neckwear and couple bands cater to celebrations and milestone purchases.

Kalamandir Jewellers will also offer exchange and buyback facilities for platinum jewellery, along with the ‘One India One Price’ proposition, aimed at providing greater consistency and transparency across locations. These services add reassurance by making value, service and post-purchase support part of the overall buying experience.

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Bollywood Actor, Vicky Kaushal Inaugurates Harit Zaveri Jewellers’ Flagship Showroom At Surat

Inaugurated By Vicky Kaushal, Harit Zaveri Jewellers’ 10,000 sq. Ft. Surat Flagship Blends Indian Craftsmanship, Contemporary Design and Transparent Retail

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Harit Zaveri Jewellers, the Ahmedabad-based jewellery destination founded in 2014, expands its presence across Gujarat with the opening of its new 10,000 sq. ft. flagship  in Surat. The new space at Parle Point in Surat is built on Harit Zaveri Jewellers’ founding principles: a contemporary approach to heritage Indian jewellery, transparent retail and considered design. 

Actor Vicky Kaushal, alongside Founder Harit Zaveri, inaugurated the space with a grand Kabuki Drop, marking a significant new chapter for the brand in one of Gujarat’s key jewellery markets. 

Harit Zaveri, Joint Managing Director, Harit Zaveri Jewellers shared

“We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment.”

Vicky Kaushal, Actor , as he browsed through the flagship and jewellery shared:

“When I was invited  to attend the opening of a jewellery brand in Gujarat whose ethos lay in  right craftsmanship, right quality and right price it stood out to me . In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat  and be a part of the unveiling of Harit Zaveri’s  new legacy in Surat.

To me personally, jewellery is tied to  memories and celebrations, and you can feel that sentiment in the designs here”

Built on the belief in “the right craftsmanship, the right quality and the right price,” Harit Zaveri Jewellers has grown from its roots in Ahmedabad into one of the region’s most trusted jewellery names. The brand’s growth has been guided by a commitment to honest and ethical business practices, reflected in its philosophy of conducting business with fairness, transparency and equal respect for every customer.

For Harit Zaveri Jewellers, trust is not simply about the quality of the jewellery; it is also about how the business conducts itself. The brand believes customers should be able to understand what they are paying for, ask questions, compare their options and take their time before making a decision, without pressure or distinction. This approach to honest dealing forms an integral part of Harit Zaveri Jewellers relationship with its customers and its larger ambition to contribute towards changing perceptions around the jewellery profession.

The brand’s foundation is also rooted in a long-standing family legacy in jewellery through RBZ Jewellers Ltd., and this understanding of craftsmanship, quality and responsible business has continued to shape Harit Zaveri Jewellers. Today, the brand offers jewellery across everyday, occasion, statement and bridal categories, bringing together traditional Indian craftsmanship, distinctive design and a retail experience built around transparency and trust.

Now in Surat

The new Harit Zaveri Jewellers Surat flagship brings to life India Modern – the legacy’s  interpretation of how Indian jewellery retail can evolve with the times while remaining rooted in its origins. The concept brings together Indian craftsmanship, materials and cultural identity with contemporary design, technology and transparency, creating a spacious and considered interiorscape designed around the experience of discovering and wearing jewellery. The flagship is conceived not merely as a display space, but as an environment where jewellery remains the protagonist and every element supports how it is discovered. Having established itself in Ahmedabad with a strong foundation of ethics and integrity, the brand now expands to Surat, bringing the same values and commitment to its customers. 

The Harit Zaveri Jewellers flagship uses Indian stone, sandstone, wood, brass and crafted surfaces alongside clean geometry, layered lighting and generous circulation. Rather than using traditional Indian elements as decoration, the design draws from ideas of proportion, rhythm, thresholds, screens and framed views to create a space that feels distinctly Indian without being conventional, allowing the consumer’s experience to remain at the centre. The space is designed by Rahul Bansal, Partner at group DCA.

At Harit Zaveri Jewellers, jewellery is more than ornamentation – it is a reflection of the wearer, her individuality and the moments she chooses to celebrate. Every piece is thoughtfully detailed, crafted with precision and designed to feel distinctive, bringing together quality craftsmanship and versatile, one-of-a-kind designs. From everyday and occasion wear to statement and bridal jewellery, Harit Zaveri Jewellers offers a diverse range under one roof, created to suit different moments and expressions.

At its core remains the belief in the right craftsmanship, the right quality and the right price. 

The Jewellery Collection : 

Gul thatdraws from the journey of the mogra from bud to bloom, reflecting ideas of becoming, self-discovery and inner radiance. Crafted in 22KT gold, the collection brings together floral and botanical forms, paisley and leaf motifs, pearls, beads and coloured gemstones, with traditional craftsmanship interpreted through a contemporary lens. 

Saanjh looks at the wedding through the intimate moments that surround it –  the conversations, rituals, laughter and quiet pauses that become part of the story. Designed for the modern bride, the collection brings together 22KT gold, uncut polki and kundan work, temple-inspired forms, engraved bangles, sculptural cuffs and statement pieces, balancing Indian heritage with a more individual approach to bridal dressing. 

The Polki collection celebrates the timeless allure of uncut diamonds, bringing the richness of traditional Indian jewellery into a more contemporary expression. Paired with vivid emeralds, pearls and intricate gold craftsmanship, from necklaces and bridal sets to kadas, earrings and rings. Rooted in the grandeur of Indian heirloom jewellery, each piece is designed to feel distinctive yet enduring, jewellery that can mark a special moment today and become part of a story carried forward. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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