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Joyalukkas Appoints Samantha Ruth Prabhu as the new Brand Ambassador

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Joyalukkas, the world’s favourite jeweller, is excited to reveal their new brand ambassador, the Lady superstar Samantha Ruth Prabhu. The award-winning actor will bring her inimitable charisma to represent Joyalukkas jewellery’s timeless designs and inspiring legacy of craftsmanship across international markets.
 
This association brings together two icons that share a deep connection with perfection, authenticity, and grace. Samantha’s endearing charm and savoir faire perfectly mirror Joyalukkas’ journey of over three decades, built on artistry, trust, and an unwavering commitment to delighting millions of customers worldwide.  
 

joy allukas

“Samantha embodies the spirit of the modern woman – confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Dr. Joy Alukkas, Chairman, Joyalukkas Group. “We are honored to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”

 Sharing her excitement, Samantha Ruth Prabhu commented:
 “Jewellery has forever been a personal expression of who I am – a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”


 
The association will soon come alive through an integrated global campaign, where Samantha will represent Joyalukkas’ rich design heritage in her own special way and further elevate the brand’s universal appeal across global markets and cultures. The brand now will use two global icons to represent the brand worldwide i.e. Samantha & celebrated actor Kajol.

 

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GlamBuzz

Dazzling Divas and Star Power: Inside Manish Malhotra’s Grand Diwali Celebration

Bollywood’s finest and fashion’s elite lit up the night in couture brilliance as Manish Malhotra’s annual Diwali bash turned into a spectacular showcase of glamour, tradition, and festive elegance.

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Bollywood’s brightest stars and fashion’s elite gathered under one glittering roof as ace designer Manish Malhotra hosted his much-anticipated annual Diwali soirée in Mumbai. The evening exuded glamour, grandeur, and festive warmth — a celebration of couture, creativity, and the timeless charm of Indian craftsmanship.

Each guest brought their own interpretation of Diwali glamour, from heritage silhouettes to contemporary drapes — proving once again that when it comes to festive fashion, Manish Malhotra’s Diwali bash is the ultimate runway.

 Nita Ambani Embodies Regal Refinement

Philanthropist and business magnate Nita Ambani made a majestic statement in a silver sequin saree from Manish Malhotra’s couture collection. The ensemble, defined by chevron detailing and luxe craftsmanship, radiated timeless opulence.
Her heart-shaped Colombian emerald and diamond jewellery elevated the look, but it was her rare Hermès Sac Bijou bag — a diamond-studded miniature — that captured global attention, reaffirming her reign as the epitome of elegance.

Radhika Merchant Glows in Ivory Sequins

Radhika Merchant, fiancée of Anant Ambani, exuded sophistication in an ivory-beige sequined saree that shimmered under the Diwali lights. Paired with dazzling diamond jewels and soft waves, Radhika’s look was an exquisite balance of grace and glamour — a signature of her refined personal style.

Karan Johar Brings Signature Sophistication

Filmmaker Karan Johar showcased his signature flair in a black sherwani embellished with gold polka detailing, styled by Eka Lakhani. His regal yet modern outfit exuded festive authority. Sharing glimpses from the night, he described the evening as “a beautiful blend of warmth, glamour, and love.” Once again, KJo proved that no one celebrates fashion quite like him.

Ananya Panday Radiates in Gold

Golden hues met youthful glamour as Ananya Panday made a stunning entrance in a shimmering gold ensemble by Manish Malhotra. The heavily embellished outfit, featuring intricate embroidery and a contemporary drape, showcased the designer’s signature blend of heritage and haute couture.
With minimal makeup, a sleek hairstyle, and statement earrings, Ananya’s look was a masterclass in effortless festive elegance. The actress shared her joy online, captioning it, “Bessssst time of the year.”

 Sara Ali Khan Revives Traditional Grandeur

Sara Ali Khan celebrated Diwali in a coral-pink brocade lehenga richly embroidered with golden threadwork. Styled with classic jhumkas, a sleek ponytail, and soft-glam makeup, Sara embodied timeless festive grace. Her look beautifully bridged royal tradition with contemporary poise — a true festive standout.

Khushi Kapoor’s Modern Take on Tradition

Khushi Kapoor ushered in the festive season with a dazzling beaded saree gown that merged youthful charm with structured elegance. The modern drape and subtle shimmer reflected Khushi’s evolving fashion identity — poised yet playful.
With a sleek bun, minimal accessories, and her caption “First of the season ✨🤍”, Khushi set the tone for this year’s Diwali fashion moodboard.

Suhana Khan Steals the Spotlight in Purple

Rising star Suhana Khan embraced vintage glamour in a richly hued purple saree adorned with delicate sequin and embroidery work. She revealed that her outfit was “vintage, a little recycled”, blending sustainability with sophistication — a nod to conscious couture.
Complemented by sparkling jewellery and understated glam, Suhana’s look quickly went viral, solidifying her status as one of the most promising young fashion icons in Bollywood.

Sanya Malhotra Charms in Pastel Pink

Actress Sanya Malhotra brought soft radiance to the night in a pastel pink saree adorned with delicate sequins and a sheer drape. The addition of a striking emerald necklace lent her ensemble a refreshing contrast, enhancing her naturally luminous presence. The look was understated yet striking — much like Sanya herself.

Farhana Bodi Shines in Ethereal Couture

Fashion influencer Farhana Bodi turned heads in a breathtakingly embellished couture ensemble by Manish Malhotra. The outfit’s intricate detailing and opulent craftsmanship perfectly reflected the designer’s festive aesthetic.
Paired with statement jewellery and soft glam makeup, Farhana’s look struck the perfect chord between traditional allure and modern sophistication. Sharing highlights on Instagram, she wrote, “Diwali album drop 🪔 edits, laughs & the magic of the night.”

A Celebration of Style, Spirit, and Splendour

Manish Malhotra’s Diwali celebration continues to reign as the most glamorous event of the season — where fashion meets festivity, and every outfit tells a story. From opulent sarees to reimagined couture, the star-studded evening was a testament to Indian design excellence and the enduring spirit of Diwali — luminous, luxurious, and full of life.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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