GlamBuzz
Joyalukkas Appoints Samantha Ruth Prabhu as the new Brand Ambassador
Joyalukkas, the world’s favourite jeweller, is excited to reveal their new brand ambassador, the Lady superstar Samantha Ruth Prabhu. The award-winning actor will bring her inimitable charisma to represent Joyalukkas jewellery’s timeless designs and inspiring legacy of craftsmanship across international markets.
This association brings together two icons that share a deep connection with perfection, authenticity, and grace. Samantha’s endearing charm and savoir faire perfectly mirror Joyalukkas’ journey of over three decades, built on artistry, trust, and an unwavering commitment to delighting millions of customers worldwide.

“Samantha embodies the spirit of the modern woman – confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Dr. Joy Alukkas, Chairman, Joyalukkas Group. “We are honored to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
Sharing her excitement, Samantha Ruth Prabhu commented:
“Jewellery has forever been a personal expression of who I am – a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”

The association will soon come alive through an integrated global campaign, where Samantha will represent Joyalukkas’ rich design heritage in her own special way and further elevate the brand’s universal appeal across global markets and cultures. The brand now will use two global icons to represent the brand worldwide i.e. Samantha & celebrated actor Kajol.
DiamondBuzz
SENNES Makes a Grand Kolkata Debut with Celebrity Muse Tara Sutaria
A New Chapter of Sustainable Luxury from the House of Senco
SENNES, the contemporary lifestyle brand from the House of Senco, marked its much-anticipated launch in Kolkata with an elegant and high-energy launch party. The evening was elevated by the presence of brand muse and Bollywood actor Tara Sutaria, who added glamour and star power to the celebration of conscious, new-age luxury.
From the House of Senco, Sennes draws from a legacy of rich craftsmanship while redefining modern luxury through a strong commitment to sustainability, responsibility, and refined design. Sennes’ LGD (Lab-Grown Diamond) offerings embody sustainable luxury, eco-friendly innovation, and a new-age perspective, while its leather range is rooted in responsible sourcing, cruelty-free processes, and environmentally conscious practices. Complementing this, the perfume collection is crafted to evoke refined sensorial experiences, reflecting the brand’s modern, conscious approach to luxury – bringing together ethics and elegance seamlessly.


The Kolkata launch brought together industry leaders, fashion insiders, media, and prominent city tastemakers for an immersive brand experience that reflected Sennes’ ethos of mindful luxury. From thoughtfully curated displays to contemporary design narratives, the event highlighted how the brand caters to today’s conscious consumer without compromising on style or craftsmanship.

Speaking at the event, Tara Sutaria shared her association with the brand, saying, “What truly drew me to Sennes is its commitment to sustainability while staying effortlessly stylish. It represents a new generation of luxury that is thoughtful, responsible, and beautifully crafted. I’m delighted to be part of a brand that values both design and purpose.”
Speaking about the Kolkata launch, Joita Sen, Director – Head of Marketing and Designs, House of Senco, said,“SENNES is an expression of modern luxury that is deeply rooted in responsibility and craftsmanship. With this launch in Kolkata, we wanted to create an experience that reflects the soul of the brand – where sustainable innovation, contemporary design, and thoughtful storytelling come together.

The launch party was curated to mirror Sennes’ ethos of conscious elegance, celebrating a new-age luxury brand that resonates with today’s mindful consumer while carrying forward the legacy of the House of Senco.”
She further added that the Kolkata launch party celebrates not just a new store or market entry, but a larger movement towards conscious luxury driven by innovation, transparency, and timeless aesthetics.
With Sennes, the House of Senco expands its legacy beyond traditional categories, offering thoughtfully designed products that resonate with environmentally aware, style-forward consumers. The Kolkata launch marks another milestone in Sennes’ vision to lead the future of sustainable luxury in India – where responsibility meets refined craftsmanship in every category.
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