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Joyalukkas Appoints Samantha Ruth Prabhu as the new Brand Ambassador

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Joyalukkas, the world’s favourite jeweller, is excited to reveal their new brand ambassador, the Lady superstar Samantha Ruth Prabhu. The award-winning actor will bring her inimitable charisma to represent Joyalukkas jewellery’s timeless designs and inspiring legacy of craftsmanship across international markets.
 
This association brings together two icons that share a deep connection with perfection, authenticity, and grace. Samantha’s endearing charm and savoir faire perfectly mirror Joyalukkas’ journey of over three decades, built on artistry, trust, and an unwavering commitment to delighting millions of customers worldwide.  
 

joy allukas

“Samantha embodies the spirit of the modern woman – confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Dr. Joy Alukkas, Chairman, Joyalukkas Group. “We are honored to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”

 Sharing her excitement, Samantha Ruth Prabhu commented:
 “Jewellery has forever been a personal expression of who I am – a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”


 
The association will soon come alive through an integrated global campaign, where Samantha will represent Joyalukkas’ rich design heritage in her own special way and further elevate the brand’s universal appeal across global markets and cultures. The brand now will use two global icons to represent the brand worldwide i.e. Samantha & celebrated actor Kajol.

 

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BrandBuzz

CaratLane Unveils New Ad Featuring Kayadu Lohar as Regional Brand Ambassador

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CaratLane–A TATA Product, India’s leading omni-channel jewellery brand and the country’s preferred destination for engagement rings, today announced the launch of its new regional film- “Written in the Stars” featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador.

The new brand film captures a modern proposal wrapped in love, tradition, family, and commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a young woman who believes she’s being taken to meet a prospective groom chosen by her family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming realisation that the person waiting for her is, in fact, the man she is already in a relationship with.

The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic of family approval and the gradual merging of tradition with modern relationships. It delivers an emotional payoff that feels authentically rooted in South Indian tradition, and concludes with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”

Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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