BrandBuzz
Jos Alukkas Partners with M4Marry to Celebrate New Beginnings Through ‘Second Sunrises’ Campaign
The Collaboration Highlights Stories of Love, Resilience, and Fresh Starts, Redefining Modern Relationships and Meaningful Milestones
Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, takes the Second Sunrises campaign forward by partnering with M4Marry for individuals seeking second marriage.
The collaboration builds on Jos Alukkas’ recent campaign featuring actor Dulquer Salmaan, which included the launch of the ad film ‘My Best Friend’s Wedding’. The film starred Suhasini Maniratnam and Keerthy Suresh and beautifully portrayed the emotional bond between a mother and son on the day of her wedding—reinforcing the idea that it is never too late to embrace new beginnings.
Further strengthening this narrative, Jos Alukkas also introduced its podcast ‘Second Sunrises’, hosted by Suhasini Maniratnam, featuring inspiring conversations with women from cinema, media, sports, and literature.
Commenting on the partnership, John Alukkas, Managing Director, Jos Alukkas, said,
“At Jos Alukkas, we believe in walking the talk. Our campaigns are designed to resonate deeply, reflect real-life values, and inspire progressive conversations around relationships. We are happy that the campaign is opening more dialogue and empowering individuals to take a step in the right direction. Campaigns by Jos Alukkas go beyond storytelling or simply reflecting relationships—we believe everyone should have the courage to shape their own life narratives.”
Smitha Vasudevan, Head of Digital Classifieds at Malayala Manorama, M4marry, said,
“We are proud to partner with Jos Alukkas in celebrating the power of new beginnings. M4marry’s ‘Second Sunrises’ offers a safe and secure platform for members to connect with those with similar interests and hopes. We trust this platform will serve as a strong foundation, supporting many individuals in discovering new beginnings and building meaningful, lasting relationships.
This collaboration reflects our shared commitment to inclusivity, integrity, and the power of genuine companionship. We believe it will help people connect with confidence and embrace relationships with those who resonate with them.”
Sheril Maria Abraham, Product Head, M4marry, said, “M4marry’s ‘Second Sunrises’ is designed to offer a seamless experience for those seeking fresh beginnings. With ‘Second Sunrises,’ we have engineered a global, inclusive platform that addresses the specific requirements of individuals seeking fresh beginnings. Our goal was to eliminate traditional friction points in the matchmaking process, providing a space that respects privacy while fostering genuine connection. Partnering with Jos Alukkas allows us to align our vision with a brand that embodies the values of trust and celebration, ensuring our users feel empowered as they embrace their next chapter.”
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.