BrandBuzz
Jos Alukkas Partners with M4Marry to Celebrate New Beginnings Through ‘Second Sunrises’ Campaign
The Collaboration Highlights Stories of Love, Resilience, and Fresh Starts, Redefining Modern Relationships and Meaningful Milestones
Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, takes the Second Sunrises campaign forward by partnering with M4Marry for individuals seeking second marriage.
The collaboration builds on Jos Alukkas’ recent campaign featuring actor Dulquer Salmaan, which included the launch of the ad film ‘My Best Friend’s Wedding’. The film starred Suhasini Maniratnam and Keerthy Suresh and beautifully portrayed the emotional bond between a mother and son on the day of her wedding—reinforcing the idea that it is never too late to embrace new beginnings.
Further strengthening this narrative, Jos Alukkas also introduced its podcast ‘Second Sunrises’, hosted by Suhasini Maniratnam, featuring inspiring conversations with women from cinema, media, sports, and literature.
Commenting on the partnership, John Alukkas, Managing Director, Jos Alukkas, said,
“At Jos Alukkas, we believe in walking the talk. Our campaigns are designed to resonate deeply, reflect real-life values, and inspire progressive conversations around relationships. We are happy that the campaign is opening more dialogue and empowering individuals to take a step in the right direction. Campaigns by Jos Alukkas go beyond storytelling or simply reflecting relationships—we believe everyone should have the courage to shape their own life narratives.”
Smitha Vasudevan, Head of Digital Classifieds at Malayala Manorama, M4marry, said,
“We are proud to partner with Jos Alukkas in celebrating the power of new beginnings. M4marry’s ‘Second Sunrises’ offers a safe and secure platform for members to connect with those with similar interests and hopes. We trust this platform will serve as a strong foundation, supporting many individuals in discovering new beginnings and building meaningful, lasting relationships.
This collaboration reflects our shared commitment to inclusivity, integrity, and the power of genuine companionship. We believe it will help people connect with confidence and embrace relationships with those who resonate with them.”
Sheril Maria Abraham, Product Head, M4marry, said, “M4marry’s ‘Second Sunrises’ is designed to offer a seamless experience for those seeking fresh beginnings. With ‘Second Sunrises,’ we have engineered a global, inclusive platform that addresses the specific requirements of individuals seeking fresh beginnings. Our goal was to eliminate traditional friction points in the matchmaking process, providing a space that respects privacy while fostering genuine connection. Partnering with Jos Alukkas allows us to align our vision with a brand that embodies the values of trust and celebration, ensuring our users feel empowered as they embrace their next chapter.”
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Nuwa’, A Natural Diamond Collection Inspired By Nature’s Finest Creations
NUWA Celebrates The Beauty Of Nature Through Exquisite Natural Diamonds, Contemporary Craftsmanship, and Modern Luxury
Malabar Gold & Diamonds has unveiled NUWA, a new natural diamond jewellery collection inspired by the intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself.
Crafted in 18kt and 14kt gold with a touch of global sophistication, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile, and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.
The latest edition of NUWA by Malabar Gold & Diamonds celebrates modern luxury through natural diamonds, drawing inspiration from nature’s finest creations and global design influence.
As part of the collection, acclaimed actress Kareena Kapoor Khan continues as the face of Nuwa. Known for her effortless elegance, confidence, and enduring appeal, she perfectly reflects the collection’s celebration of individuality, modern femininity, and timeless sophistication.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“At the heart of this collection is an appreciation for pattern play – the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today’s woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”
The collection has been designed for women who appreciate understated luxury and meaningful design. Inspired by the harmony that exists in nature, Nuwa combines delicate detailing with strong visual character, offering a distinctive expression of modern diamond jewellery.
With Nuwa, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that combine craftsmanship, design innovation, and contemporary luxury while remaining rooted in timeless inspiration.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.