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Jos Alukkas and PFC Kerala Unite for Football World Cup Dream

Renowned jewellery group Jos Alukkas is making a bold entry into football by partnering with PFC Kerala, officially recognized as an elite-category club tasked with training Indian players for the World Cup. Based in Parappur, Thrissur—a village synonymous with football—PFC Kerala has been nurturing talent since its inception in 2012.

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The club boasts an impressive track record: six players have signed professional contracts with various ISL clubs. It has also contributed significantly to national and state teams, including one player each for the Santosh Trophy and the National Junior Team, 11 players for the State Sub-Junior Team, and five players for the Junior Team.

PFC Kerala’s Role in Mission World Cup 2047

PFC Kerala has been entrusted with the mission to train players for India’s World Cup team in 2047, a task assigned to just 32 academies nationwide, including ISL clubs. Notably, PFC Kerala is one of only two clubs in Kerala selected for this prestigious responsibility. This achievement grants the club direct entry into the National Youth League in the Under-13, Under-14, Under-17, and Under-19 categories. The club has already excelled, winning championships in the Under-13 and Under-15 categories of the Kerala Youth League.

Operating as a residential academy for over a decade, PFC Kerala now trains 350 players without charging a fee, offering scientific and high-quality football training. The club’s efforts have earned it the Kerala Football Association’s Best Football Academy Award and an I-League membership.

Jos Alukkas: A Deep Connection with Football

The Jos Alukkas Group, under the leadership of Chairman Jos Alukkas, has been actively involved in Kerala’s football scene, both as a supporter and organizer. A former player himself, Jos Alukkas has played a key role in promoting the sport,  including the successful organization of the Santosh Trophy in Thrissur. This edition of the Santosh Trophy, held under his leadership, was marked by record participation and profitability, becoming a milestone in Kerala’s sports history. Thrissur, the birthplace of legendary players like I.M. Vijayan and C.V. Pappachan, continues to be a vibrant hub of football passion.

“Jos Alukkas has taken up the big task of bringing Indian players to the World Cup. Chairman Jos Alukkas is a football star. We are proud to bring back his passion for football through PFC Kerala,” said C.C. Hanson, Founder of PFC Kerala.

“For the Jos Alukkas Group, football is more than just a game—it’s a mission. We are proud to support PFC Kerala in their journey to mold future stars for the World Cup,” said Group Chairman Jos Alukkas. He further added, “Football shaped me as a person and taught me valuable lessons that guide my business today. It is our duty to contribute to the nation by helping discover and nurture football talent.”

Highlighting the club’s goals, Managing Directors Varghese Alukkas, Paul J Alukkas, and John Alukkas stated, “A player’s true potential emerges through participation in competitive matches rather than intra-club games. Our priority is to ensure PFC Kerala competes in more matches to refine and showcase talent.”

At a special event in Thrissur, the new logo and jersey of the Jos Alukkas–PFC Kerala partnership were unveiled, symbolizing a fresh chapter in the club’s journey. With a clear vision and robust support, PFC Kerala’s dream of participating in the ISL is now within reach.

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Senco Gold & Diamonds unveils Ganesh Chaturthi New Designs & Offers to celebrate the festival of birthday of Lord Ganesha

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Mumbai, August 2025: Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+, introduces Ganesh Chaturthi New Designs and offers to celebrate the festival of birthday of Lord Ganesha, the Lord of knowledge, wisdom, prosperity and good fortune. The festival is also known as Vinayak Chaturthi or Vinayak Chavithi.

The ten-day-long festival is a time of devotion and cultural splendour that brings people together.  It is believed that devotees who pray to Lord Ganesha on this auspicious day can fulfil their wishes and are bestowed with good luck and prosperity.

This Ganesh Chathurthi pays homage to the divine aura with gold and diamond jewellery pieces that will not only heighten your whole look but also symbolise prosperity, where customers can explore a wide range of new designs of Gold, Platinum & Diamond jewellery. The Ganesh Chaturthi collection celebrates tradition with a modern touch.

Commenting on this, Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “Senco Gold & Diamonds is known for its exquisite jewellery collections, which are handcrafted with precision and devotion to detail. The brand’s jewellery is inspired by Indian culture and heritage, and it offers a wide variety of designs and styles to choose from, including traditional, modern, and contemporary. The Ganesh Chaturthi festival holds tremendous significance for devotees across Inia and to celebrate that we have introduced fantastic offers of Rs 100 off per gram on gold rate, upto 35% off on making charges in gold jewellery, upto 10% off on diamond value and upto 25% off on making charges of diamond jewellery, upto 10% off on making charges of silver items, and 0% deduction on old gold jewellery exchange. Special discounts in Sennes (Leather) of upto 15% on diamond value (lab-grown diamond jewellery), and upto 15% discount in the MRP of Leather Bags”.

Commenting on this Mrs. Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds), said, “August is a month of festivities across India, with Rajasthan, Harryana and Bihar celebrating Teej and Maharashtra observing Ganesh Chaturthi. To celebrate the birthday of Lord Ganesha this year, we have launched new pendant designs crafted in gold and diamonds, each such pendant is designed to be lightweight, sleek, and timeless. The jewellery pieces embody reverence for Lord Ganesha while reflecting contemporary elegance, making them perfect symbols of devotion that fit seamlessly into today’s lifestyle”.

Senco Gold & Diamonds offers extensive jewellery collection, including gold, diamond, silver, platinum, as well as precious and semi-precious stones under brands such as Everlite, focused on lightweight jewellery; Gossip, the silver and costume jewellery brand; and D’Signia, which offers a premium jewellery retail shopping experience to customers. Senco Gold & Diamonds also has an Aham collection of jewellery catering to men and a Vivaha collection, which is a premium designer wedding jewellery range. The Ganesh Chaturthi Offers will be available from August 26-31st, 2025, at all Senco Gold & Diamonds showrooms and online channels

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Gold and Silver Prices Rise in Domestic Futures Market Amid Global Cues

Gold and silver prices edged higher in the domestic futures market on Tuesday morning, supported by weakness in the US dollar and fresh global developments.

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At 9:10 AM, MCX Gold October 3 contracts were trading 0.27% higher at Rs.100,897 per 10 grams, while MCX Silver September 5 contracts gained 0.31% to reach Rs.1,16,314 per kg.

The uptick follows political and monetary shifts in the United States. US President Donald Trump’s decision to dismiss Federal Reserve Governor Lisa Cook over alleged mortgage borrowing misconduct, coupled with Fed Chair Jerome Powell’s dovish stance at the Jackson Hole Symposium, weighed on the dollar and boosted safe-haven demand.

In his August 22 address, Powell signaled a pivot from inflation concerns to prioritizing the US job market, reinforcing expectations of a potential rate cut in September. Gold responded with a strong rebound, closing 1% higher at $3,372 on Friday and recording a weekly gain of 1.1% as of August 22.

Market analysts suggest that bullion may continue to find support in the near term as investors track global monetary policy signals and geopolitical shifts.

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Shraddha Kapoor-Backed Palmonas Raises ₹55 Cr in Series A to Fuel Nationwide Retail Expansion

Pune-based demi-fine jewellery brand Palmonas has raised ₹55 crore in its Series A funding round, led by Vertex Ventures Southeast Asia and India, a subsidiary of Temasek.

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This marks the company’s first institutional fundraise, aimed primarily at scaling its offline footprint across India.

With 25 stores already operating in metro and tier-2 cities, Palmonas now plans to launch 100 company-owned outlets, with a focus on key markets such as Mumbai, Delhi, Bengaluru, Hyderabad, and Pune. The expansion strategy will also explore emerging cities like Aurangabad and Bhagalpur, with 60% of the stores located in malls, 40% on high streets, and a few in airports.

The new capital will also support team expansion and product innovation, particularly in the nine-carat gold segment paired with lab-grown diamonds—a fast-growing category amid surging gold prices and new hallmarking norms.

Palmonas has shown steady financial growth, with revenue increasing from ₹3.83 crore in FY23 to ₹5.38 crore in FY24, though it reported a net loss of ₹1.24 crore.

Prior to this round, Palmonas had raised about ₹7 crore from angel investors and its appearance on Shark Tank India, where it secured investment from Namita Thapar (Emcure Pharmaceuticals) and Ritesh Agarwal (OYO).

The funding comes at a time of increased investor interest in jewellery startups, particularly those innovating in lab-grown and demi-fine segments. Competitors like Aukera, True Diamond, Amama, and Coluxe have also raised capital recently. Meanwhile, larger players such as GIVA, Lalithaa Jewellery Mart, and BlueStone are tapping into the public and private markets to scale operations.

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