National News
Jos Alukkas and PFC Kerala Unite for Football World Cup Dream
Renowned jewellery group Jos Alukkas is making a bold entry into football by partnering with PFC Kerala, officially recognized as an elite-category club tasked with training Indian players for the World Cup. Based in Parappur, Thrissur—a village synonymous with football—PFC Kerala has been nurturing talent since its inception in 2012.
The club boasts an impressive track record: six players have signed professional contracts with various ISL clubs. It has also contributed significantly to national and state teams, including one player each for the Santosh Trophy and the National Junior Team, 11 players for the State Sub-Junior Team, and five players for the Junior Team.
PFC Kerala’s Role in Mission World Cup 2047
PFC Kerala has been entrusted with the mission to train players for India’s World Cup team in 2047, a task assigned to just 32 academies nationwide, including ISL clubs. Notably, PFC Kerala is one of only two clubs in Kerala selected for this prestigious responsibility. This achievement grants the club direct entry into the National Youth League in the Under-13, Under-14, Under-17, and Under-19 categories. The club has already excelled, winning championships in the Under-13 and Under-15 categories of the Kerala Youth League.
Operating as a residential academy for over a decade, PFC Kerala now trains 350 players without charging a fee, offering scientific and high-quality football training. The club’s efforts have earned it the Kerala Football Association’s Best Football Academy Award and an I-League membership.
Jos Alukkas: A Deep Connection with Football
The Jos Alukkas Group, under the leadership of Chairman Jos Alukkas, has been actively involved in Kerala’s football scene, both as a supporter and organizer. A former player himself, Jos Alukkas has played a key role in promoting the sport, including the successful organization of the Santosh Trophy in Thrissur. This edition of the Santosh Trophy, held under his leadership, was marked by record participation and profitability, becoming a milestone in Kerala’s sports history. Thrissur, the birthplace of legendary players like I.M. Vijayan and C.V. Pappachan, continues to be a vibrant hub of football passion.
“Jos Alukkas has taken up the big task of bringing Indian players to the World Cup. Chairman Jos Alukkas is a football star. We are proud to bring back his passion for football through PFC Kerala,” said C.C. Hanson, Founder of PFC Kerala.
“For the Jos Alukkas Group, football is more than just a game—it’s a mission. We are proud to support PFC Kerala in their journey to mold future stars for the World Cup,” said Group Chairman Jos Alukkas. He further added, “Football shaped me as a person and taught me valuable lessons that guide my business today. It is our duty to contribute to the nation by helping discover and nurture football talent.”
Highlighting the club’s goals, Managing Directors Varghese Alukkas, Paul J Alukkas, and John Alukkas stated, “A player’s true potential emerges through participation in competitive matches rather than intra-club games. Our priority is to ensure PFC Kerala competes in more matches to refine and showcase talent.”
At a special event in Thrissur, the new logo and jersey of the Jos Alukkas–PFC Kerala partnership were unveiled, symbolizing a fresh chapter in the club’s journey. With a clear vision and robust support, PFC Kerala’s dream of participating in the ISL is now within reach.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain

For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings

Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet

A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set

Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace

Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
-
BrandBuzz10 hours agoThe Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
-
BrandBuzz10 hours agoAugmont Launches SPOT 2.0: One Platform. Every Product. Efficient Business
-
BrandBuzz14 hours agoSenco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
-
National News14 hours agoKushals Fashion Jewellery Curates Special Women’s Day Edit Celebrating Strength, Style and Self-Expression


