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Jos Alukkas and PFC Kerala Unite for Football World Cup Dream

Renowned jewellery group Jos Alukkas is making a bold entry into football by partnering with PFC Kerala, officially recognized as an elite-category club tasked with training Indian players for the World Cup. Based in Parappur, Thrissur—a village synonymous with football—PFC Kerala has been nurturing talent since its inception in 2012.

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The club boasts an impressive track record: six players have signed professional contracts with various ISL clubs. It has also contributed significantly to national and state teams, including one player each for the Santosh Trophy and the National Junior Team, 11 players for the State Sub-Junior Team, and five players for the Junior Team.

PFC Kerala’s Role in Mission World Cup 2047

PFC Kerala has been entrusted with the mission to train players for India’s World Cup team in 2047, a task assigned to just 32 academies nationwide, including ISL clubs. Notably, PFC Kerala is one of only two clubs in Kerala selected for this prestigious responsibility. This achievement grants the club direct entry into the National Youth League in the Under-13, Under-14, Under-17, and Under-19 categories. The club has already excelled, winning championships in the Under-13 and Under-15 categories of the Kerala Youth League.

Operating as a residential academy for over a decade, PFC Kerala now trains 350 players without charging a fee, offering scientific and high-quality football training. The club’s efforts have earned it the Kerala Football Association’s Best Football Academy Award and an I-League membership.

Jos Alukkas: A Deep Connection with Football

The Jos Alukkas Group, under the leadership of Chairman Jos Alukkas, has been actively involved in Kerala’s football scene, both as a supporter and organizer. A former player himself, Jos Alukkas has played a key role in promoting the sport,  including the successful organization of the Santosh Trophy in Thrissur. This edition of the Santosh Trophy, held under his leadership, was marked by record participation and profitability, becoming a milestone in Kerala’s sports history. Thrissur, the birthplace of legendary players like I.M. Vijayan and C.V. Pappachan, continues to be a vibrant hub of football passion.

“Jos Alukkas has taken up the big task of bringing Indian players to the World Cup. Chairman Jos Alukkas is a football star. We are proud to bring back his passion for football through PFC Kerala,” said C.C. Hanson, Founder of PFC Kerala.

“For the Jos Alukkas Group, football is more than just a game—it’s a mission. We are proud to support PFC Kerala in their journey to mold future stars for the World Cup,” said Group Chairman Jos Alukkas. He further added, “Football shaped me as a person and taught me valuable lessons that guide my business today. It is our duty to contribute to the nation by helping discover and nurture football talent.”

Highlighting the club’s goals, Managing Directors Varghese Alukkas, Paul J Alukkas, and John Alukkas stated, “A player’s true potential emerges through participation in competitive matches rather than intra-club games. Our priority is to ensure PFC Kerala competes in more matches to refine and showcase talent.”

At a special event in Thrissur, the new logo and jersey of the Jos Alukkas–PFC Kerala partnership were unveiled, symbolizing a fresh chapter in the club’s journey. With a clear vision and robust support, PFC Kerala’s dream of participating in the ISL is now within reach.

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National News

GJEPC Statement – Impact of US Reciprocal Tariff on Indian Gem and Jewellery Trade

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Indian gem & jewellery industry, like the rest of the world, is trying to analyse the evolving global economic landscape due to the reciprocal tariff announcement by USA on countries worldwide. The Gem & Jewellery Export Promotion Council (GJEPC) though understands the U.S. administration’s intent to address trade and tariff imbalances through reciprocal tariffs, however urges the U.S. to uphold the spirit of the longstanding trade partnership between India and the United States, which has been built on mutual respect and shared economic interests.

The Trump administration’s announcement of a 27% reciprocal tariff on Indian gem and jewellery exports to the US would be a significant burden on Indian exporters and American consumers alike. While the tariff’s application to competing nations presents both challenges and opportunities, it is likely to significantly impact India’s diamond and jewellery sector—a cornerstone of its exports to the US. In the long term, we foresee a reshaping global supply chains. In short run, we anticipate challenges in sustaining India’s current export volume of USD 10 billion to the US market. We urge the Government of India to progress the Bilateral Trade Agreement between India and the US, as it would be crucial in navigating the tariff issues and securing long term interest of the sector.

Additionally, GJEPC is actively engaging with stakeholders to address these risks and advocate for balanced solutions that ensure continued access to the U.S. market.

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National News

India’s Jewellery Exports Face Significant Decline Due to U.S. Tariffs

With the U.S. imposing a 26% reciprocal tariff, India’s $32 billion gems and jewellery industry braces for a sharp fall in exports, especially to its largest

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India’s $32 billion gems and jewellery industry is gearing up for a sharp decline in exports as the imposition of hefty U.S. tariffs is expected to disrupt sales to its largest market, officials say. The United States recently imposed a 26% reciprocal tariff on India, marking a significant setback to the country’s export ambitions under President Donald Trump’s global trade policy.

“The tariff is higher than expected,” said Colin Shah, managing director of Kama Jewelry, one of India’s leading diamond jewellery manufacturers. “It is quite severe and will affect exports.”

India remains the world’s largest hub for diamond cutting and polishing, processing nine out of every ten diamonds globally. The United States accounts for nearly $10 billion—or 30.4%—of India’s annual gems and jewellery exports.

Despite its importance, the gems and jewellery sector, India’s third-largest export to the U.S. after engineering and electronics, is already struggling. The industry employs millions in India and has seen a recent downturn due to weak demand from China, resulting in a 14.5% drop in exports to $32.3 billion in the 2023-24 fiscal year.

However, industry leaders remain optimistic that a long-term bilateral trade deal with the U.S. could alleviate some of the negative impact. “We’re pretty hopeful that India could land a trade deal with the U.S. in the next few months. So, we just need to push through this tough phase for a little while longer,” said Shaunak Parikh, vice chairman of the Gem and Jewellery Export Promotion Council (GJEPC).

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National News

Bhima Jewellery Celebrates Centenary with a Grand Success at the Bhima Fairytale Wedding Exhibition

Jewelry Retailer Embarks on a Cloud-Enabled AI Journey to Enhance Customer Experience & Business Agility

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As part of its Centenary celebrations, Bhima Jewellery recently unveiled the Bhima Fairytale Wedding Exhibition, a distinguished wedding event that brought together the best of the wedding industry. Hosted in the Trivandrum region, the exhibition received an overwhelming response from couples, families, and wedding service providers, cementing its place as one of the leading wedding exhibitions in the jewellery industry. The event, which concluded on March 30th, 2025, was a major success, attracting over 7,500 visitors, surpassing all expectations.

The exhibition showcased more than 350 wedding sets, offering an extensive collection of jewellery styles from across India, and drew in a diverse crowd seeking the perfect wedding pieces. Visitors enjoyed exclusive discounts, turning the event into a shopping paradise for those planning their dream weddings.

In addition to jewellery, the exhibition offered a wide range of services for couples, including informative workshops and seminars on wedding planning, makeup, hairstyling, costume design, and more. These were met with enthusiastic participation from visitors eager to learn tips and trends for their big day.

Among the many highlights were interactive experiences such as a selfie station, consultations with experts, and contests and giveaways, ensuring there was something for everyone at the event. With its unique blend of shopping, learning, and fun, the Bhima Fairytale Wedding Exhibition has undoubtedly set a new standard in the wedding exhibition space.

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