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Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report

Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.

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A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.

The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.

Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.

High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers

However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.

Key points:

  • Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
  • High-jewellery demand to rise as the wealthy population grows worldwide.
  • Global iconic jewellery brands continue to lead growth for luxury conglomerates
  • Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
  • India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
  • Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra

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Chow Tai Fook Cashes In On Hong Kong’s Tourism Comeback

As Travelers Return and Gold Prices Wobble, The Jewelry Giant Proves A 52% Profit Jump Is Anyone’s Best Accessory

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Hong Kong jewelry giant Chow Tai Fook just wrapped up its fiscal year with fantastic  numbers -group revenue climbed 5% to HKD 94.4 billion (about $12.05 billion), while profit didn’t just grow, it basically exploded — up 52% to a record HKD 9.08 billion ($1.15 billion).

So what’s behind the glow-up? Two words: tourists and trust. As travelers flooded back into Hong Kong and Macau, same-store sales there jumped a staggering 17%. Mainland China wasn’t far behind, posting 7% growth even as the company admitted things got a little shaky in the final quarter thanks to gold prices doing their usual rollercoaster routine.

Chow Tai Fook didn’t just get lucky — they’ve been quietly reinventing themselves. Think less “grandma’s jewelry counter,” more curated boutique energy: trading out older locations for spots in upscale malls and leaning hard into branded collections instead of generic gold-by-the-gram sales.

Fixed-price jewelry (the stuff with a set price tag, not market-rate gold) shot up 16%, with the diamond-studded Hua Collection emerging as one of the year’s breakout hits. Gold jewelry sales overall: up a modest 3%.Store count: 5,540 in mainland China, 96 across Hong Kong and Macau

In its own words, the company chalked up the rebound to brand transformation efforts paying off even amid a softer mainland market. At the same time, the tourism recovery did some heavy lifting for Hong Kong and Macau sales. Chow Tai Fook believes fiscal 2027 will be much stronger, with “significantly fewer” store closures, as demand stabilizes.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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