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Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report

Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.

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A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.

The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.

Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.

High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers

However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.

Key points:

  • Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
  • High-jewellery demand to rise as the wealthy population grows worldwide.
  • Global iconic jewellery brands continue to lead growth for luxury conglomerates
  • Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
  • India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
  • Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra

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International News

Chanel Elevates High Jewellery Timepieces with Playful Luxury at Watches and Wonders

Blending haute joaillerie, horology, and pop culture, Chanel unveils the Coco Game and Noeud de Camélia collections

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At Watches and Wonders, Chanel reaffirmed its strength in horology, unveiling a striking lineup of high jewellery timepieces that merge craftsmanship with creativity.

At the heart of the launch is the Coco Game capsule collection, inspired by a luxurious chessboard concept where Gabrielle Chanel appears as the central queen. Crafted in gold, ceramic, and diamonds, these artistic pieces double as secret timepieces, with hidden dials discreetly placed beneath their bases and wearable as necklaces.

The collection extends into graphic, pixel-inspired designs, drawing from retro arcade aesthetics. A standout includes a sculpted figure of Mademoiselle in 18k white gold, set against a diamond-studded dial. The new J12 Coco Game watch, available in black and white ceramic, features a pixelated motif accented with brilliant-cut diamonds.

Balancing playfulness with elegance, Chanel also introduced the Noeud de Camélia collection—a refined series of secret watches and a ring inspired by Mademoiselle’s iconic camellia flower, blending timeless design with hidden functionality.

Through these collections, Chanel seamlessly combines high jewellery, precision timekeeping, and artistic storytelling, proving that luxury can be both sophisticated and imaginative.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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