International News
Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report
Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.
A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.
The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.
Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.
High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers
However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.
Key points:
- Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
- High-jewellery demand to rise as the wealthy population grows worldwide.
- Global iconic jewellery brands continue to lead growth for luxury conglomerates
- Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
- India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
- Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra
International News
De Beers Will Partner With International Events Celebrating Nature, Creativity and Craftmanship.
Partnering With Curated, High-Net-Worth Environments De Beers To Engage Directly With Influential Taste-Makers, Art Patrons, and Luxury Consumers.
De Beers will partner with international events Homo Faber and Frieze Masters as part of its autumn program celebrating nature, creativity and craftmanship.
De Beers’ autumn cultural program exemplifies a sophisticated strategic pivot aimed at enhancing long-term brand equity, reshaping consumer perceptions, and establishing market differentiation in an evolving luxury ecosystem. By entering into strategic partnerships with premier cultural platforms—specifically Homo Faber and Frieze Masters—De Beers moves beyond traditional product marketing. Instead, the firm actively deploys an Experiential Brand Strategy designed to reinforce the inherent emotional and cultural value of natural diamonds.
Key Strategic Objectives
- Authenticity & Heritage Reinforcement: Leveraging the momentum from its foundational publishing partnership with Assouline (A Diamond Is Forever: The Making of a Cultural Icon 1926–2026), De Beers is orchestrating a high-touch campaign leading up to the 80th anniversary of its signature slogan in 2027. This initiative bridges past historical dominance with modern brand relevance.
- Elevating the Value Proposition: By framing natural diamonds at the intersection of geological rarity and human artistry, De Beers seeks to protect its premium pricing strategy against lab-grown alternatives. The strategy focuses on narrative-driven value creation, shifting consumer focus from mere commodity trade to tangible cultural stewardship.
- Target Audience Engagement: Partnering with curated, high-net-worth environments like Es Devlin’s Homo Faber biennial in Venice and Frieze Masters in London allows De Beers to engage directly with influential taste-makers, art patrons, and luxury consumers.
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