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Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report

Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.

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A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.

The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.

Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.

High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers

However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.

Key points:

  • Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
  • High-jewellery demand to rise as the wealthy population grows worldwide.
  • Global iconic jewellery brands continue to lead growth for luxury conglomerates
  • Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
  • India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
  • Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra

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VICENZAORO Rewards Excellence:The VO Awards Will Be Back For The Second Edition

Entries Open Until 30 November For ICON, LOOK and CREATION Exhibitors. The Awards Ceremony Will Take Place At VOJ27.The Finalist Creations, Selected By A Jury Of Experts, Will Be On Display At VOJ27; The Media, Exhibitors and Buyers Will Also Cast Votes For The Winners.

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– Vicenzaoro’s official VO Awards will be back for their second edition to celebrate the craftsmanship, manufacturing expertise, drive for innovation and commitment to sustainability of exhibitors at Italian Exhibition Group’s international event, a leading reference for the gold, jewellery and watchmaking sector for over 70 years.
Entries are already open. Bands from the ICON, LOOK and CREATION communities can place their entries up until 30th November by completing the relevant product form and submitting the required materials. The winners will be announced during the awards ceremony on the evening of Sunday 17th January at Vicenzaoro January (15–19 January 2027).

The VO Awards were established with the aim of giving Vicenzaoro exhibitors an exclusive platform at the January edition, the first event on the industry’s global calendar, on which to display their creations: jewellery that embodies excellence and points the way forward for the industry and the market, a factor that sets the offer and spirit of this international benchmark jewellery show apart.

Matteo Farsura said:

“As part of the Vicenzaoro ecosystem the VO Awards enhance manufacturing excellence, the care taken in selecting materials, the capacity for innovation and a sustainable approach. An original initiative designed to strengthen our community and consolidate the trade show’s role as a hub where tradition, innovation, craftsmanship, talent, art and industry converge, creating value through relationships across the entire supply chain.”

THE VO AWARDS CATEGORIES
Ten competition categories represent the various aspects of gold, jewellery and silver manufacturing, in keeping with the Vicenzaoro – The Jewellery Boutique Show format, which divides the exhibition offer into thematic communities based on brand identity, positioning and communication style.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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