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Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report

Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.

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A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.

The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.

Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.

High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers

However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.

Key points:

  • Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
  • High-jewellery demand to rise as the wealthy population grows worldwide.
  • Global iconic jewellery brands continue to lead growth for luxury conglomerates
  • Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
  • India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
  • Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra

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International News

World Gold Council to develop shared infrastructure for digital gold

The World Gold Council (WGC) today announced a pioneering initiative to build new market infrastructure designed to unlock the next era of digital gold’s development.

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WGC has co-authored a White paper titled Digital Gold: The Case for a Shared Infrastructure with Boston Consulting Group (BCG) which explores “Gold as a Service” – a new platform to support the issuance and operation of scalable, interoperable digital gold products.

Gold as a Service would act as an open platform, connecting the physical custody of gold with the digital systems used to issue and manage gold-backed products. By standardising essential market processes such as custody coordination, reconciliation, compliance and redemption, the model aims to reduce operational complexity, improve access and enable greater consistency across digital gold products.

Addressing the Structural Barriers to Digital Gold

The White paper acknowledges that gold has already undergone meaningful digitalisation, with trading, clearing and recordkeeping now largely electronic and a growing range of digital gold products such as tokens, now available. Yet despite these innovations, digital gold remains limited in scale largely due to structural constraints. Launching and operating digital gold products remains complex, with limited standardisation and reduced fungibility restricting its ability to integrate with modern financial systems.

Gold as a Service is proposed as a response to these challenges. Recognising the physical nature of gold, it is designed to modernise how gold integrates with an increasingly digital financial ecosystem, while preserving the asset’s foundational attributes that have underpinned its role and relevance for millennia.

Key Features of the Platform Would Include:

  • Seamless Product Issuance and Management: Standardised infrastructure and operating models would simplify the creation, issuance and ongoing management of digital gold products, reducing operational complexity.
  • Ease of Trade: By standardising processes, Gold as a Service aims to increase digital gold’s fungibility, allowing it to function as a single asset with consistent value and legal rights across the ecosystem.
  • Embedded Trust and Assurance: Continuous reconciliation, audit and assurance would be built into shared infrastructure, strengthening confidence in digital gold by supporting consistent proof of physical backing and clearly defined ownership and redemption frameworks.
  • Interoperability by Design: Shared infrastructure would enable digital gold products to integrate more easily with existing financial market infrastructure and emerging digital rails, improving mobility across platforms, venues and use cases.
  • Broader Utility: As fungibility and liquidity improve, digital gold could extend beyond its traditional role as a diversifier and store of value. Gold can become deployable capital, enabling new use cases like pledging gold as collateral for borrowing.

David Tait, Chief Executive Officer, World Gold Council commented:

“Financial services are undergoing a rapid and pervasive digital transformation and gold must also evolve to maintain its role in the global financial system. Gold as a Service is the latest step in the World Gold Council’s digital gold innovation programme, designed to strengthen trust, transparency and market efficiency. Shared infrastructure can help gold become more accessible, more easily traded and fully integrated into modern financial systems — ensuring it remains as relevant tomorrow as it has been for millennia.”

Matthias Tauber, Managing Director and Senior Partner, BCG added:

“The question is no longer whether gold will be digital, it’s how it can participate in modern financial systems without compromising physical integrity. Together with the World Gold Council, we explored what it takes to build trusted rails for digital gold, at market scale.”

The World Gold Council is calling for innovators and market participants from inside and outside the gold industry to convene, challenge and contribute to the development of this shared infrastructure that the WGC will build.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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