International News
Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report
Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.
A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.
The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.
Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.
High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers
However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.
Key points:
- Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
- High-jewellery demand to rise as the wealthy population grows worldwide.
- Global iconic jewellery brands continue to lead growth for luxury conglomerates
- Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
- India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
- Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra
International News
Verlas Unveils ‘Beyond Mom’, A Poetic Tribute to the Woman Behind the Title
Verlas, a New York-based diamond jewelry house synonymous with bespoke craftsmanship and the brilliance of certified lab-grown diamonds, announces the launch of its 2026 Mother’s Day campaign: Beyond Mom.
This season, Verlas turns its lens toward the multi-dimensional identity of the Indian woman. It is a homage to those who have nurtured families while fiercely guarding their own inner fire. Beyond Mom is a call to see her in full, to celebrate the dreamer, the artist, and the pioneer who exists alongside the mother.
“Every woman in this campaign represents a story of quiet strength and evolving ambition. With Beyond Mom, we aim to honor the person she was, the individual she is, and the woman she is still becoming. Our jewelry is not just a gift; it is a reflection of her unique radiance.”
The Verlas Collective
The Beyond Mom Gift Guide: A Curation of Identity
Verlas has meticulously curated a collection that speaks to the distinct archetypes of modern womanhood. Each design is curated to mirror the spirit of the wearer.
The Visionary | For the Mom Who Builds Her Own Dreams:
For the woman who leads with conviction, whether in the boardroom or through her own practice. The Captivating Necklace (1 ct) embodies her trajectory: bold, brilliant, and impossible to ignore.

The Aesthetic | For the Mom with a Creative Lens:

For her, the world is a canvas. The La Fleur Diamond Radiant Necklace captures that artistic nuance, while the Pyramid Luxe Cuff Bracelet offers a modern edge that honors her creative discipline.
The Naturalist | For the Mom Who Finds Herself in Nature:
A tribute to the woman who recharges in the quiet of the morning air. The Alyssa Cuatro Floral Hoops reflect an organic elegance, bringing the serenity of the outdoors to her everyday ensemble.

The Voyager | For the Mom Who Lives to Travel:

For the global citizen with a list of horizons yet to be seen. The Bezel Set Emerald Studs are the quintessential travel companion, effortless, versatile, and enduringly chic.
The Artisan | For the Mom Who Finds Joy in Craft:
Honoring the quiet focus of the maker. The Curved Shank Dewdrop Ring is a nod to the beauty of form and the meticulous attention she pours into her passions.

The Intellectual | For the Mom Who Gets Lost in Books:

For the woman with a rich inner world and a restless mind. The Oval East West Bezel Ring is as layered and considered as the literature she loves, subtle, intricate, and deeply personal.
The Renaissance Woman | For the Woman She Is Becoming:
This is for the chapter of rediscovery. As her roles shift, she returns to her own light. The Crossover Statement Band symbolizes this beautiful continuation of self.

The Curator | For the Mom with an Instinct for Style:

Refined and self-assured, she knows exactly what works. The La Fleur Blooming Radiant Bracelet is designed for the woman whose elegance is not a choice, but an instinct.
A Legacy of Responsible Brilliance
Every Verlas creation is a masterpiece of conscious luxury. Crafted in 14K and 9K solid gold and set with IGI-certified lab-grown diamonds, each design is born in RJC-certified workshops.
As a Positive Luxury Certified brand, Verlas ensures that responsible craftsmanship is the foundation of every sparkle. To ensure the gift is as unique as her story, Verlas offers bespoke personalization, making each design an unmistakable reflection of her character.
This Mother’s Day, go beyond the occasion. Celebrate the woman in full.
Experience the Campaign
-
International News59 minutes agoVerlas Unveils ‘Beyond Mom’, A Poetic Tribute to the Woman Behind the Title
-
International News17 hours agoWGC Gold Demand Trends- Q1 2026: Bar and Coin Buying Drove Q1 Demand
-
BrandBuzz18 hours agoJos Alukkas Partners with M4Marry to Celebrate New Beginnings Through ‘Second Sunrises’ Campaign
-
International News18 hours agoSingapore International Jewellery Expo Launches a New Brand Identity Ahead of its 2026 Edition


