International News
Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report
Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.
A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.
The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.
Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.
High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers
However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.
Key points:
- Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
- High-jewellery demand to rise as the wealthy population grows worldwide.
- Global iconic jewellery brands continue to lead growth for luxury conglomerates
- Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
- India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
- Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra
International News
From Google To Generative AI: Jewellery Industry Faces A New Digital Discovery Era
The Transition From Link-Based Search Engines To AI Tools That Aggregate and Synthesize Information Poses A Unique Challenge For Diamond and Fine Jewellery Marketers. For The Natural Diamond Sector, The Stakes Are Particularly High.
The jewellery industry must rapidly adapt to a fundamental shift in how consumers discover products as artificial intelligence threatens to displace traditional search engines,said Raluca Anghel, Head of External Affairs at the NDC
Speaking at the CIBJO Centenary Congress 2026, , she cautioned that conversational AI platforms could overtake conventional online queries within years, reshaping digital marketing and consumer trust.
The transition from link-based search engines to AI tools that aggregate and synthesize information poses a unique challenge for diamond and fine jewellery marketers. Unlike standard Google results, which present a list of competing websites, AI platforms deliver direct, conversational answers. This shift makes the source data fed into AI algorithms critical to what consumers see and buy.
For the natural diamond sector, the stakes are particularly high. The industry has struggled with consumer confusion between mined diamonds and laboratory-grown alternatives, as well as complex terminology surrounding sustainability and origin.
Anghel emphasized that ensuring AI systems draw from verified, accurate sources is essential to combating widespread industry misconceptions. CIBJO, the World Jewellery Confederation, has long advocated for clear disclosure standards and terminology to maintain consumer confidence.
As AI platforms increasingly mediate the purchasing journey, the digital battleground for jewellers is shifting. Industry experts at the congress noted that the challenge is no longer merely ranking high on a search page, but securing credibility within the generative answers provided by AI systems.
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