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Jewellery sector’s growth will be fueled by a younger, diverse clientele: McKinsey & Co luxury fashion report

Jewellery sales are expected to regain momentum with 3% to 5% projected growth. An increasing number of consumers will transition from non-branded to branded jewellery.

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A 2025 luxury fashion report by McKinsey & Co forecasts jewellery and leather goods to be the fastest-growing categories of the luxury goods industry through 2027. The jewellery sector’s growth will be fuelled by a younger and more diverse clientele.

The report notes that in the period 2019-2023, the jewellery category experienced a remarkable 8% CAGR (compound annual growth rate), globally. However, in 2024, growth slowed down between 2% to 4%. This year, jewellery sales are expected to regain momentum with 3% to 5% projected growth, and accelerate to 4% to 6% by 2027.

Jewellery sector’s growth in the next 3 years will be shaped by shifting customer profiles and buying behaviours. An increasing number of consumers will transition from non-branded to branded jewellery.

High jewellery sales are likely to increase in line with the growing number of ultra-high-net-worth individuals worldwide. Moreover, growing interest among younger buyers in genderless jewellery, along with luxury brands investing in technology and immersive experiences will further shape interest among digital natives and new consumers

However, the report cautions that an uncertainty in a clear segregation between lab-grown diamond and natural diamond markets could pose a challenge to this growth.

Key points:

  • Jewellery to grow globally between 4%-6% through 2027: McKinsey & Co.
  • High-jewellery demand to rise as the wealthy population grows worldwide.
  • Global iconic jewellery brands continue to lead growth for luxury conglomerates
  • Diamond-studded jewellery to see the biggest growth in India in 2025: Redseer
  • India’s precious jewellery market to grow at a healthy 11-13% CAGR until 2028
  • Organised jewellery sector in India to grow 20% year-on-year in FY25: Ind-Ra

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International News

GJ exporters  hasten US shipments amid tariff uncertainty

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Following a landmark US Supreme Court ruling on February 20, 2026, which invalidated President Trump’s “reciprocal tariffs” under the International Emergency Economic Powers Act (IEEPA), the trade landscape has shifted into a volatile transition period. In response, the US administration has invoked Section 122 of the Trade Act of 1974, implementing a temporary 15% global import surcharge.

Indian exporters in various sectors including GJ are currently racing to maximize shipments within a 150-day window to capitalize on the relative certainty of the current 15% rate before potential further escalations under Section 301. The “150-day window” (ending roughly in July 2026) has become a critical marathon for Indian logistics. While the Supreme Court ruling offered a brief moment of relief by striking down 50% “penalty” duties, the immediate reimposition of a 15% surcharge keeps the “landed cost” of Indian goods high.

Gems and Jewellery sector impact

  • Current Status: The sector is reeling from a 60% year-on-year decline in cut and polished diamond exports (falling from $3.64 billion to $1.45 billion in the April–December 2025 period).
  • Exporter Action: The Gem & Jewellery Export Promotion Council (GJEPC) successfully requested Mumbai Customs to remain open over the weekend to facilitate immediate dispatches.
  • Trade Deal Outlook: Under a recently announced interim framework, India expects zero-duty access for diamonds and a reduction in jewellery tariffs to 18% (down from 25%). Exporters are rushing to ship goods before these negotiated terms are potentially complicated by the new Section 122 surcharge.

Technical Regulatory Framework

The shift in US policy utilizes two distinct legal “hammers”:

RegulationStatusImpact on Indian Exporters
IEEPA (Reciprocal Tariffs)InvalidatedStruck down by SCOTUS (6-3); provides legal grounds for potential duty refunds.
Section 122 (Trade Act 1974)Active15% surcharge for a maximum of 150 days to address balance-of-payments deficits.
Section 301ThreatenedAllows USTR to impose punitive tariffs for “unfair” trade practices; seen as a looming risk.

Strategic Outlook

The “150-day window” (ending roughly in July 2026) has become a critical marathon for Indian logistics. While the Supreme Court ruling offered a brief moment of relief by striking down 50% “penalty” duties, the immediate reimposition of a 15% surcharge keeps the “landed cost” of Indian goods high.

Note: Exporters are urged to maintain close coordination with the Union Commerce Ministry, as the operationalization of the India-US Interim Trade Pact (expected in April 2026) may offer a “carve-out” or preferential rate that bypasses the global 15% surcharge.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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