JB Insights
Jewellery Machinery & Allied India International Expo
An unparalleled platform to showcase jewellery manufacturing technology from India and across the globe
The Indian jewellery machinery industry is a vital component of the country’s overall gem and jewellery sector. It plays a crucial role in supporting the manufacturing and processing of jewellery, from raw materials to finished products. The industry has witnessed substantial growth in recent years, driven by factors such as rising domestic demand, increasing exports, and technological advancements. The industry comprises a mix of large-scale manufacturers, small and medium-sized enterprises, and local artisans.
One of the major drivers of the jewellery machinery industry is the Jewellery Machinery & Allied India International Expo (JMAIIE). It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe.JMAIIE is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry, bringing together leading manufacturers, exporters, and professionals from across the globe. Renowned as a dynamic platform for showcasing technology, innovation, and manufacturing expertise, JMAIIE serves as a premier destination for connecting with the latest trends and fostering collaborations within the industry. JMAIIE is Asia’s biggest trade show in jewellery manufacturing machinery segment.
JMAIIE is organized by KNC SERVICES and powered by JEWELLERY MACHINERY & ACCESSORIES FORUM
JMAIIE achievements over previous editions
- Global Participation
JMAIIE has consistently attracted exhibitors and buyers from multiple countries, fostering international trade and creating opportunities for Indian jewellery-making machinery to gain global recognition. - Business Growth
The exhibition has established itself as a robust marketplace, facilitating significant business transactions, partnerships, and networking opportunities for both established and emerging players in the machinery sector. - Innovation and Technology
Focused on cutting-edge advancements, JMAIIE has showcased technologies that enhance jewellery design and manufacturing processes, helping the industry remain competitive in global markets. - Recognition of Craftsmanship
By celebrating Indian jewellery artistry, JMAIIE has highlighted traditional techniques while promoting modern designs, solidifying India’s position as a leader in skilled craftsmanship and technological adaptation. - Educational Initiatives
JMAIIE has organized workshops and seminars led by industry experts, providing valuable insights into market trends, evolving consumer preferences, and sustainable manufacturing practices. - Support for SMEs
Small and medium enterprises (SMEs) have benefitted significantly from JMAIIE, using the platform to gain visibility, access new markets, and establish themselves within the competitive landscape.
JMAIIE 2025 will be held from for February 7th to 10th, Bombay Exhibition Centre, Mumbai.
Number of exhibitors: 220 +
Number of booths: 350 +
Overseas exhibitors:Â 30+Â from various countries including Turkiye, Italy, Germany
Expected Visitors: 5000 visitors representing 3000 companies
Kranti Nagvekar, Founder KNC Services, spoke to JewelBuzz on JMAIIE , its beginnings, objectives and how it is a force to reckon with as we approach the fourth edition of JMAIIE
Over the years the jewellery manufacturing technology segment was not given the importance it deserved. There was no dedicated effort to showcase and promote the machinery and allied segment. We believe that jewellery machinery is the root of manufacturing. This is what drove us to create JMAIIE – a platform focus only on manufacturing technology and machinery. We joined forces with JMA FORUM to create this powerful platform.
India is the second largest manufacturing hub, Hence there was no better place than India, and esp Mumbai which is home to the leading players in jewellery, to conduct JMAIIE. We host only one exhibition a year; Innovation and upgradation in manufacturing technology takes time. Every year exhibitors showcase fresh, innovative technology. Jewellery manufacturers are exposed to latest tech from India and abroad under one roof.
Besides leading players from India, JMAIIE features players from Italy, Turkiye, Germany.Also, many Indian distributors represent Chinese companies.Cutting edge technology from global players like sisma, Fasti, OTEC, Schultheiss is showcased.
Roadshows and seminars to promote JMAIIE are held in major metros and also in smaller cities and towns like Kolhapur and Ichalkaranji. Our team connects personally with jewellery makers and invites them. JMAIIE exhibitors are given a QR code to invite their guests. Each exhibitor reaches out to 100 -150 guests.We host more than 600 companies from India, Dubai and other GCC countries, Sri Lanka, Bangladesh.
JMAIIE is a complete show, besides the best in machinery, we have consultants, banks/financial institutions (offering loans), jewellery designers, interior designers etc
Going forward JMAIIE will get bigger and feature newer elements. We are planning more knowledge seminars.We are showcasing and demonstrating an AI based automated manufacturing process which will save costs and increase efficiency. Also, we wish to award and felicitate jewellery machinery manufacturers for excellence and innovation.
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Naresh Balani, Vice Chairman- JMA FORUM spoke to JewelBuzz on the jewellery manufacturing ecosystem, the challenges, need for government support
Earlier, leading Indian jewellery makers were entirely dependent on foreign jewellery machinery.Now increasingly, Indian jewellery makers are using Indian made machinery. But it must be noted that technological and innovation capability of India made machinery is 30 to 40 percent of the leading foreign players. Hence there is a huge gap to be filled.
We have observed that the value and quantum of orders are getting bigger from jewellery manufacturers including corporate retailers.From placing orders worth Rs 5 to 50 lakhs, we now see turnkey projects for manufacturing set up valued from Rs 25 cr to Rs 50 cr. JMAIIE has contributed in this growth story.
The Government of India needs to support Indian jewellery machinery manufacturing ecosystem by providing resources and funds, especially in R&D, skilling, training.Government schemes and finance are required to establish the infrastructure for manufacturing of jewellery machinery.The MSME suppliers need to be integrated into this ecosystem.
The government needs to recognize and honour jewellery machinery manufacturers for excellence and innovation and performance in exports.
Major jewellery companies, especially the public limited companies are adopting new technologies in jewellery machinery and allocating huge budgets. JMAIIE is a channel that communicates the critical need to adopt new technologies, which are crucial to the growth of the GJ industry.JMAIIE is actively promoting the MAKE IN INDIA movement
Indian jewellery machinery manufacturers must focus in improving quality, increase productivity using latest technology including AI, Blockchain, CAD / CAM, invest in research, lessen material wastage and adopt green energy and sustainability practices.
KNC Services, founded in 2014 by Kranti Nagvekar, has rapidly become a key player in the jewellery and machinery exhibition industry, with Kranti Nagvekar as the only female entrepreneur in this sector. JMAIIE by KNC Services is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry.The company has expanded its operations across key markets such as Kolkata, Kerala, Odisha, and Mumbai, drawing substantial international buyers. Recently, KNC has extended its reach to new regions, including Saudi Arabia, Dubai, and Bangladesh, to organize B2B exhibitions, helping to introduce Indian gems and jewelry to these markets.
By organizing events that promote India-made gems and jewellery, KNC Services helps elevate the global perception of Indian craftsmanship. The company’s membership in the National Gem & Jewellery Council of India (NGJCI), under the Ministry of Commerce & Industry, further supports its role in promoting Indian trade on the international stage.
Jewellery Machinery & Accessories Forum- JMA Forum was formed in 2016 to carry on the activities to promote new technology and processes for manufacture of Jewellery and to educate the jewellery manufacturing fraternity and train new entrants into the jewellery manufacturing fraternity requiring the same and to assist in bringing the latest machinery into the country and make the same available at affordable prices.
One of the major drivers of the jewellery machinery industry is the JMAIIE. It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe. JMAIIE is also driving growth of Indian jewellery machinery sector and contributing to the MAKE IN INDIA movement.
Ketan Jatakia, Partner- Ankitst Exim Inc, Founder- JMA FORUM
JMAIIE is a gamechanger in the jewellery manufacturing technology industry. It is the ultimate platform for showcasing the best in  Indian and global jewellery machinery. JMAIIE is providing a boost to Indian jewellery machinery players and contributing to the MAKE IN INDIA movement.
Bhavik Shah, CEO- DOIT Industries Pvt Ltd
JMAIIE has put jewellery machinery and allied in the spotlight.It has provided a platform for showcasing the latest and most innovative jewellery manufacturing technology. JMAIIE is contributing to growth of domestic GJ industry by driving jewellery manufacturers to adopt new technology and invest in cutting edge jewellery machinery, which in turn helps in making Indian jewellery globally competitive.
D.M. Musale, MD- Quantum Equipment Co. Pvt .Ltd
JMAIIE is a great platform for jewellery manufacturers, jewellery retailers, precious metal refineries and all type of bullion traders to see and experience the latest manufacturing technology. JMAIIE showcases the most modern manufacturing processes and machinery – all under one roof.
Rajesh Garg, Partner – Garg Electroheat
Some of the machinery showcased at JMAIIE
WESTERN EQUIPMENTS AND ALLIED PVT. LTD.
DOIT INDUSTRIES PVT LTD
ANANT JEWELS AND TECHNOLOGIES
QUANTUM EQUIPMENT CO. PVT. LTD
Karatmeter JL- gold alloy analyzer and Karatmeter Q Series-precious alloy analyzer
As silver transitions from a traditional staple to a modern fashion essential, PNG Jewellers introduces Silvostyle—a brand redefining everyday luxury. Rooted in a legacy of craftsmanship yet fueled by global trends, Silvostyle bridges the gap between heritage and high fashion.
In an exclusive conversation with JewelBuzz, Hemant Chavvan, VP of Marketing and E-commerce, reveals how the brand captures the Gen Z and millennial pulse. By blending digitally fluent storytelling with omnichannel accessibility, Silvostyle democratizes fine jewellery. The discussion explores their design philosophy, influencer-led strategies, and how they are positioning silver as the ultimate medium for youthful, expressive style across India.
1. Vision behind launching Silvostyle under PNG Jewellers
Silvostyle was launched to translate PNG Jewellers’ trusted legacy of purity and craftsmanship into a modern, accessible silver jewellery brand. With silver increasingly popular among younger buyers and fashion-forward consumers, Silvostyle brings together tradition and trend in every piece.
The brand draws on global fashion influences while maintaining quality standards and design integrity rooted in PNG’s heritage. Silvostyle aims to democratise contemporary silver jewellery, offering the confidence of reliability, design innovation, and an affordable, youthful format that resonates across urban markets.
2. Silvostyle’s design language
Silvostyle’s design language is modern, minimal and versatile, tailored for consumers who value style with wearability. Clean lines, wearable silhouettes, and subtle yet striking details blend international fashion trends with Indian craftsmanship.
Collections feature sterling silver, semi-precious stones, and intricate finishing, resulting in jewellery that feels contemporary, effortless, and expressive.
3. Core Silvostyle customer & Gen Z–Millennial influence
Silvostyle’s core audience comprises urban Gen Z and millennial buyers seeking expressive, fashion-forward jewellery. These consumers prioritise lightweight, stackable, Instagram-worthy designs styled in multiple ways.
The brand’s digital-first campaigns, curated retail experiences, and trend-driven collections balance timeless appeal with modern sensibilities, establishing credibility among style-conscious shoppers.
4. Balancing affordability with craftsmanship
Silvostyle delivers everyday luxury through intelligent design, efficient sourcing, and stringent in-house quality control. Leveraging PNG Jewellers’ legacy standards, the brand ensures premium finishes, durability, and aesthetic impact—without escalating costs.
Silver is positioned as an attainable luxury category, ideal for frequent purchases and gifting occasions.
5. Role of minimalism & personalisation
Minimalism and personalisation are central to Silvostyle’s offerings. Stacking rings, charm accents, and delicate bracelets encourage creative styling and self-expression.
The collections blur the line between fashion and personal storytelling, making jewellery suitable for everyday wear and milestone celebrations.
6. Seasonal collections & campaigns
Silvostyle aligns seasonal launches with Valentine’s Month, festive seasons, and travel occasions, supported by youth-centric, digital-first activations.
Through trend awareness and lifestyle storytelling, the brand positions launches as experiential moments, not just product drops—enhancing engagement across social media platforms.
7. Key growth priorities & market outlook
Growth priorities include retail expansion, stronger digital engagement, and accelerated trend adoption. With more standalone stores and shop-in-shop experiences, Silvostyle aims to deepen presence across Tier 1 and Tier 2 markets.
As silver gains momentum among younger buyers seeking fashion-led, affordable luxury, the brand is well positioned with trend-aligned collections and omnichannel access.
8. Influencer marketing strategy
Silvostyle collaborates with micro and mid-tier influencers whose aesthetics mirror its audience. Through reels, styling guides, and everyday wear inspiration, the brand drives authentic engagement.
This strategy fosters a digitally native community, strengthening credibility through relatable, visually driven storytelling.
9. Outlook for silver jewellery in India
The outlook for silver jewellery in India is robust, driven by evolving fashion sensibilities, gifting culture, and demand for affordable luxury accessories.
As consumers explore alternatives to high-value gold purchases, silver emerges as a versatile category bridging daily wear and celebratory occasions, particularly among urban and younger demographics.
Silvostyle reflects the changing rhythm of India’s jewellery preferences—where versatility, affordability, and self-expression take centre stage. By blending PNG Jewellers’ heritage with modern design language, digital-first engagement, and trend-led storytelling, the brand is redefining silver as a lifestyle choice.
As demand for accessible luxury grows, Silvostyle stands poised to shape the future of silver jewellery in India—one thoughtfully designed piece at a time.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.