JB Insights
Jewellery Machinery & Allied India International Expo
An unparalleled platform to showcase jewellery manufacturing technology from India and across the globe
The Indian jewellery machinery industry is a vital component of the country’s overall gem and jewellery sector. It plays a crucial role in supporting the manufacturing and processing of jewellery, from raw materials to finished products. The industry has witnessed substantial growth in recent years, driven by factors such as rising domestic demand, increasing exports, and technological advancements. The industry comprises a mix of large-scale manufacturers, small and medium-sized enterprises, and local artisans.
One of the major drivers of the jewellery machinery industry is the Jewellery Machinery & Allied India International Expo (JMAIIE). It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe.JMAIIE is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry, bringing together leading manufacturers, exporters, and professionals from across the globe. Renowned as a dynamic platform for showcasing technology, innovation, and manufacturing expertise, JMAIIE serves as a premier destination for connecting with the latest trends and fostering collaborations within the industry. JMAIIE is Asia’s biggest trade show in jewellery manufacturing machinery segment.
JMAIIE is organized by KNC SERVICES and powered by JEWELLERY MACHINERY & ACCESSORIES FORUM
JMAIIE achievements over previous editions
- Global Participation
JMAIIE has consistently attracted exhibitors and buyers from multiple countries, fostering international trade and creating opportunities for Indian jewellery-making machinery to gain global recognition. - Business Growth
The exhibition has established itself as a robust marketplace, facilitating significant business transactions, partnerships, and networking opportunities for both established and emerging players in the machinery sector. - Innovation and Technology
Focused on cutting-edge advancements, JMAIIE has showcased technologies that enhance jewellery design and manufacturing processes, helping the industry remain competitive in global markets. - Recognition of Craftsmanship
By celebrating Indian jewellery artistry, JMAIIE has highlighted traditional techniques while promoting modern designs, solidifying India’s position as a leader in skilled craftsmanship and technological adaptation. - Educational Initiatives
JMAIIE has organized workshops and seminars led by industry experts, providing valuable insights into market trends, evolving consumer preferences, and sustainable manufacturing practices. - Support for SMEs
Small and medium enterprises (SMEs) have benefitted significantly from JMAIIE, using the platform to gain visibility, access new markets, and establish themselves within the competitive landscape.
JMAIIE 2025 will be held from for February 7th to 10th, Bombay Exhibition Centre, Mumbai.
Number of exhibitors: 220 +
Number of booths: 350 +
Overseas exhibitors: 30+ from various countries including Turkiye, Italy, Germany
Expected Visitors: 5000 visitors representing 3000 companies
Kranti Nagvekar, Founder KNC Services, spoke to JewelBuzz on JMAIIE , its beginnings, objectives and how it is a force to reckon with as we approach the fourth edition of JMAIIE
Over the years the jewellery manufacturing technology segment was not given the importance it deserved. There was no dedicated effort to showcase and promote the machinery and allied segment. We believe that jewellery machinery is the root of manufacturing. This is what drove us to create JMAIIE – a platform focus only on manufacturing technology and machinery. We joined forces with JMA FORUM to create this powerful platform.
India is the second largest manufacturing hub, Hence there was no better place than India, and esp Mumbai which is home to the leading players in jewellery, to conduct JMAIIE. We host only one exhibition a year; Innovation and upgradation in manufacturing technology takes time. Every year exhibitors showcase fresh, innovative technology. Jewellery manufacturers are exposed to latest tech from India and abroad under one roof.
Besides leading players from India, JMAIIE features players from Italy, Turkiye, Germany.Also, many Indian distributors represent Chinese companies.Cutting edge technology from global players like sisma, Fasti, OTEC, Schultheiss is showcased.
Roadshows and seminars to promote JMAIIE are held in major metros and also in smaller cities and towns like Kolhapur and Ichalkaranji. Our team connects personally with jewellery makers and invites them. JMAIIE exhibitors are given a QR code to invite their guests. Each exhibitor reaches out to 100 -150 guests.We host more than 600 companies from India, Dubai and other GCC countries, Sri Lanka, Bangladesh.
JMAIIE is a complete show, besides the best in machinery, we have consultants, banks/financial institutions (offering loans), jewellery designers, interior designers etc
Going forward JMAIIE will get bigger and feature newer elements. We are planning more knowledge seminars.We are showcasing and demonstrating an AI based automated manufacturing process which will save costs and increase efficiency. Also, we wish to award and felicitate jewellery machinery manufacturers for excellence and innovation.
****************************
Naresh Balani, Vice Chairman- JMA FORUM spoke to JewelBuzz on the jewellery manufacturing ecosystem, the challenges, need for government support
Earlier, leading Indian jewellery makers were entirely dependent on foreign jewellery machinery.Now increasingly, Indian jewellery makers are using Indian made machinery. But it must be noted that technological and innovation capability of India made machinery is 30 to 40 percent of the leading foreign players. Hence there is a huge gap to be filled.
We have observed that the value and quantum of orders are getting bigger from jewellery manufacturers including corporate retailers.From placing orders worth Rs 5 to 50 lakhs, we now see turnkey projects for manufacturing set up valued from Rs 25 cr to Rs 50 cr. JMAIIE has contributed in this growth story.
The Government of India needs to support Indian jewellery machinery manufacturing ecosystem by providing resources and funds, especially in R&D, skilling, training.Government schemes and finance are required to establish the infrastructure for manufacturing of jewellery machinery.The MSME suppliers need to be integrated into this ecosystem.
The government needs to recognize and honour jewellery machinery manufacturers for excellence and innovation and performance in exports.
Major jewellery companies, especially the public limited companies are adopting new technologies in jewellery machinery and allocating huge budgets. JMAIIE is a channel that communicates the critical need to adopt new technologies, which are crucial to the growth of the GJ industry.JMAIIE is actively promoting the MAKE IN INDIA movement
Indian jewellery machinery manufacturers must focus in improving quality, increase productivity using latest technology including AI, Blockchain, CAD / CAM, invest in research, lessen material wastage and adopt green energy and sustainability practices.
KNC Services, founded in 2014 by Kranti Nagvekar, has rapidly become a key player in the jewellery and machinery exhibition industry, with Kranti Nagvekar as the only female entrepreneur in this sector. JMAIIE by KNC Services is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry.The company has expanded its operations across key markets such as Kolkata, Kerala, Odisha, and Mumbai, drawing substantial international buyers. Recently, KNC has extended its reach to new regions, including Saudi Arabia, Dubai, and Bangladesh, to organize B2B exhibitions, helping to introduce Indian gems and jewelry to these markets.
By organizing events that promote India-made gems and jewellery, KNC Services helps elevate the global perception of Indian craftsmanship. The company’s membership in the National Gem & Jewellery Council of India (NGJCI), under the Ministry of Commerce & Industry, further supports its role in promoting Indian trade on the international stage.
Jewellery Machinery & Accessories Forum- JMA Forum was formed in 2016 to carry on the activities to promote new technology and processes for manufacture of Jewellery and to educate the jewellery manufacturing fraternity and train new entrants into the jewellery manufacturing fraternity requiring the same and to assist in bringing the latest machinery into the country and make the same available at affordable prices.
One of the major drivers of the jewellery machinery industry is the JMAIIE. It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe. JMAIIE is also driving growth of Indian jewellery machinery sector and contributing to the MAKE IN INDIA movement.
Ketan Jatakia, Partner- Ankitst Exim Inc, Founder- JMA FORUM
JMAIIE is a gamechanger in the jewellery manufacturing technology industry. It is the ultimate platform for showcasing the best in Indian and global jewellery machinery. JMAIIE is providing a boost to Indian jewellery machinery players and contributing to the MAKE IN INDIA movement.
Bhavik Shah, CEO- DOIT Industries Pvt Ltd
JMAIIE has put jewellery machinery and allied in the spotlight.It has provided a platform for showcasing the latest and most innovative jewellery manufacturing technology. JMAIIE is contributing to growth of domestic GJ industry by driving jewellery manufacturers to adopt new technology and invest in cutting edge jewellery machinery, which in turn helps in making Indian jewellery globally competitive.
D.M. Musale, MD- Quantum Equipment Co. Pvt .Ltd
JMAIIE is a great platform for jewellery manufacturers, jewellery retailers, precious metal refineries and all type of bullion traders to see and experience the latest manufacturing technology. JMAIIE showcases the most modern manufacturing processes and machinery – all under one roof.
Rajesh Garg, Partner – Garg Electroheat
Some of the machinery showcased at JMAIIE
WESTERN EQUIPMENTS AND ALLIED PVT. LTD.
DOIT INDUSTRIES PVT LTD
ANANT JEWELS AND TECHNOLOGIES
JB Insights
From Lab To Luxury: Sonani Jewels’ Blueprint For The Next Generation Of Fine Jewellery
In An Exclusive Conversation With JewelBuzz, Agastya Sonani, Co-Founder & CEO, Sonani Jewels, Discusses The Company’s Journey In Lab-Grown Diamonds, Consumer-Led Innovation, Manufacturing Capabilities and Its Ambitious Roadmap For The Future
As the jewellery industry undergoes a fundamental shift in consumer preferences, rising gold prices and the growing acceptance of lab-grown diamonds (LGDs), Sonani Jewels is building a differentiated position at the intersection of technology, manufacturing, design and accessibility.
With roots in diamond manufacturing and technology dating back to 2006, the company has developed an integrated approach that combines deep manufacturing expertise with a close understanding of the evolving jewellery consumer. From its ‘9 To Fine’ 9KT gold collection and growing portfolio of fancy-coloured lab-grown diamonds to its D2C and retail strategy, Sonani Jewels is working towards creating a connected diamond-to-jewellery ecosystem.
In an exclusive interview with JewelBuzz, Agastya Sonani, Co-Founder & CEO, Sonani Jewels, shares insights into the evolution of lab-grown diamonds across domestic and international markets, the consumer and commercial trends shaping product innovation, the company’s approach to traditional retail and D2C, its manufacturing agility, and the strategic priorities underpinning its 3–5 year growth vision.
Through the conversation, Agastya Sonani offers a closer look at how Sonani Jewels is approaching the rapidly evolving LGD landscape and building a jewellery business designed to respond to a new generation of consumers seeking design, value, accessibility and choice.
1. How has Sonani Jewels navigated the evolving acceptance of lab-grown diamonds (LGDs) across both domestic and export trade markets?
We have always believed that the acceptance of lab-grown diamonds would ultimately be driven by education, transparency and product quality. Our advantage is that Sonani’s relationship with lab-grown diamonds goes back much further than jewellery. We have been involved in diamond manufacturing and technology since 2006, so we understand the science, production and quality parameters behind LGDs at a fundamental level.
In both domestic and export markets, we have seen the conversation move from “What is a lab-grown diamond?” to “Which lab-grown diamond is right for me?” That is a significant shift. Consumers and retailers are becoming more informed about quality, colour, cuts and certification.
Our approach has therefore been to focus not simply on selling LGDs, but on building confidence around them through consistent quality, design, manufacturing expertise and transparency. We see LGDs not as a substitute for mined diamonds, but as a distinct category within the larger diamond and jewellery ecosystem.
2. What commercial intelligence drove innovations like your ‘9 To Fine’ 9kt gold collection and fancy-coloured lab-grown diamonds?
The fundamental insight was that the modern jewellery consumer is looking for more design, more versatility and greater accessibility without compromising on the experience of fine jewellery.
With 9 To Fine, we recognised that gold prices were becoming an increasingly important consideration for consumers, particularly younger buyers who wanted to purchase fine jewellery more frequently rather than only for major occasions. Moving to 9kt gold allowed us to create contemporary, beautifully crafted pieces at a more accessible price point while maintaining the appeal of real gold and lab-grown diamonds.
Fancy-coloured LGDs came from another observation: consumers are becoming much more expressive with jewellery. White diamonds will always have a place, but colour allows people to personalise their jewellery and make it more distinctive. Our expertise in growing coloured diamonds gives us an opportunity to bring colours such as pink, blue and yellow into jewellery in a way that is both design-led and commercially relevant.
For us, innovation is not about creating something different for the sake of it. It is about identifying what the consumer is going to value next.
3. How do you enable traditional retailers to adopt LGDs while managing your direct-to-consumer presence?
We see the traditional retail network and D2C as complementary, rather than competing models.
Traditional retailers have something extremely valuable—deep relationships with consumers and a strong understanding of local markets. Our role is to give them the right product, quality assurance, education and commercial proposition to confidently introduce LGDs to their customers.
At the same time, our D2C presence allows us to understand the consumer more closely. We get direct insights into what customers are looking for, which designs resonate, what price points work and how perceptions are evolving. Those insights feed back into our product development.
The objective is to create a healthy ecosystem where our manufacturing capabilities, retail partners and D2C business each strengthen the overall Sonani brand.
4. How do your manufacturing and logistics systems deliver fast turnarounds while hedging against LGD price fluctuations?
Our biggest advantage is vertical integration. We have significant control over the journey from diamond technology and manufacturing to jewellery production. That gives us greater control over quality, inventory planning and turnaround times compared with a model that depends entirely on multiple external suppliers.
We also look at inventory and production as a dynamic process rather than simply holding large quantities of finished goods. Our manufacturing capabilities allow us to respond to demand and optimise production according to market requirements.
In a category where LGD prices can evolve rapidly, agility is critical. We focus on maintaining efficient inventory cycles, disciplined procurement and manufacturing efficiencies rather than relying on excessive stock. Ultimately, the objective is to protect both the business and the consumer by keeping our cost structure efficient while continuing to deliver quality and speed.
5. What is Sonani Jewels’ strategic roadmap for scaling over the next 3 to 5 years?
Our vision is to build Sonani into one of the most recognised names in the lab-grown diamond jewellery category, both in India and internationally.
Over the next three to five years, we see growth happening across four key areas: retail expansion, product innovation, international markets and technology-led manufacturing.
In India, we want to build a stronger retail footprint while continuing to develop our D2C ecosystem. Internationally, we see significant potential in markets where consumers are increasingly open to lab-grown diamonds and contemporary fine jewellery.
Product innovation will remain central to our strategy—from everyday fine jewellery and men’s jewellery to bridal, gifting and coloured diamonds. We also want to leverage our manufacturing and R&D capabilities to continue developing differentiated diamond and jewellery technologies.
Ultimately, we are not looking at Sonani as simply a jewellery brand. We are building an integrated diamond-to-jewellery business where technology, manufacturing, design and consumer experience come together. That vertical integration is what we believe will give us a long-term competitive advantage.
JewelBuzz: Looking Ahead
From manufacturing expertise to consumer-centric innovation, Sonani Jewels is betting on vertical integration, accessibility and technology to shape its next phase of growth. Its approach reflects a broader evolution in the jewellery industry—where consumers increasingly seek choice, personalisation and value, while brands look beyond traditional boundaries to create new opportunities.
As the acceptance of lab-grown diamonds continues to evolve, Sonani’s focus on technology, design, manufacturing and retail could position the brand as an interesting player in the next chapter of India’s diamond jewellery story.
Image ref: https://drive.google.com/drive/folders/1fBqa8lLAybi5BN0hFDuO9MoNujR0oBnS
India Delegation Arrives In Paris For Three Days Of Learning, Business & Collaboration
BIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”
Navratri Edit By DAIMANTÉ: 9 Pendants, 9 Expressions Of Intention
BIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”
Aspect Bullion & Refinery Launches “India’s Biggest Gold Fest” With Zero Making Charges On Gold Coins and Bars
GJEPC, ECGC Programme Underlines Recent Changes In Export Credit Insurance For The GJ Sector.
-
National News6 hours agoBIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”
-
National News7 hours agoAspect Bullion & Refinery Launches “India’s Biggest Gold Fest” With Zero Making Charges On Gold Coins and Bars
-
National News8 hours agoGJEPC, ECGC Programme Underlines Recent Changes In Export Credit Insurance For The GJ Sector.
-
International News5 hours agoIndia Delegation Arrives In Paris For Three Days Of Learning, Business & Collaboration
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.