JB Insights
Jewellery Machinery & Allied India International Expo
An unparalleled platform to showcase jewellery manufacturing technology from India and across the globe
The Indian jewellery machinery industry is a vital component of the country’s overall gem and jewellery sector. It plays a crucial role in supporting the manufacturing and processing of jewellery, from raw materials to finished products. The industry has witnessed substantial growth in recent years, driven by factors such as rising domestic demand, increasing exports, and technological advancements. The industry comprises a mix of large-scale manufacturers, small and medium-sized enterprises, and local artisans.
One of the major drivers of the jewellery machinery industry is the Jewellery Machinery & Allied India International Expo (JMAIIE). It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe.JMAIIE is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry, bringing together leading manufacturers, exporters, and professionals from across the globe. Renowned as a dynamic platform for showcasing technology, innovation, and manufacturing expertise, JMAIIE serves as a premier destination for connecting with the latest trends and fostering collaborations within the industry. JMAIIE is Asia’s biggest trade show in jewellery manufacturing machinery segment.
JMAIIE is organized by KNC SERVICES and powered by JEWELLERY MACHINERY & ACCESSORIES FORUM
JMAIIE achievements over previous editions
- Global Participation
JMAIIE has consistently attracted exhibitors and buyers from multiple countries, fostering international trade and creating opportunities for Indian jewellery-making machinery to gain global recognition. - Business Growth
The exhibition has established itself as a robust marketplace, facilitating significant business transactions, partnerships, and networking opportunities for both established and emerging players in the machinery sector. - Innovation and Technology
Focused on cutting-edge advancements, JMAIIE has showcased technologies that enhance jewellery design and manufacturing processes, helping the industry remain competitive in global markets. - Recognition of Craftsmanship
By celebrating Indian jewellery artistry, JMAIIE has highlighted traditional techniques while promoting modern designs, solidifying India’s position as a leader in skilled craftsmanship and technological adaptation. - Educational Initiatives
JMAIIE has organized workshops and seminars led by industry experts, providing valuable insights into market trends, evolving consumer preferences, and sustainable manufacturing practices. - Support for SMEs
Small and medium enterprises (SMEs) have benefitted significantly from JMAIIE, using the platform to gain visibility, access new markets, and establish themselves within the competitive landscape.
JMAIIE 2025 will be held from for February 7th to 10th, Bombay Exhibition Centre, Mumbai.
Number of exhibitors: 220 +
Number of booths: 350 +
Overseas exhibitors: 30+ from various countries including Turkiye, Italy, Germany
Expected Visitors: 5000 visitors representing 3000 companies
Kranti Nagvekar, Founder KNC Services, spoke to JewelBuzz on JMAIIE , its beginnings, objectives and how it is a force to reckon with as we approach the fourth edition of JMAIIE
Over the years the jewellery manufacturing technology segment was not given the importance it deserved. There was no dedicated effort to showcase and promote the machinery and allied segment. We believe that jewellery machinery is the root of manufacturing. This is what drove us to create JMAIIE – a platform focus only on manufacturing technology and machinery. We joined forces with JMA FORUM to create this powerful platform.
India is the second largest manufacturing hub, Hence there was no better place than India, and esp Mumbai which is home to the leading players in jewellery, to conduct JMAIIE. We host only one exhibition a year; Innovation and upgradation in manufacturing technology takes time. Every year exhibitors showcase fresh, innovative technology. Jewellery manufacturers are exposed to latest tech from India and abroad under one roof.
Besides leading players from India, JMAIIE features players from Italy, Turkiye, Germany.Also, many Indian distributors represent Chinese companies.Cutting edge technology from global players like sisma, Fasti, OTEC, Schultheiss is showcased.
Roadshows and seminars to promote JMAIIE are held in major metros and also in smaller cities and towns like Kolhapur and Ichalkaranji. Our team connects personally with jewellery makers and invites them. JMAIIE exhibitors are given a QR code to invite their guests. Each exhibitor reaches out to 100 -150 guests.We host more than 600 companies from India, Dubai and other GCC countries, Sri Lanka, Bangladesh.
JMAIIE is a complete show, besides the best in machinery, we have consultants, banks/financial institutions (offering loans), jewellery designers, interior designers etc
Going forward JMAIIE will get bigger and feature newer elements. We are planning more knowledge seminars.We are showcasing and demonstrating an AI based automated manufacturing process which will save costs and increase efficiency. Also, we wish to award and felicitate jewellery machinery manufacturers for excellence and innovation.
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Naresh Balani, Vice Chairman- JMA FORUM spoke to JewelBuzz on the jewellery manufacturing ecosystem, the challenges, need for government support
Earlier, leading Indian jewellery makers were entirely dependent on foreign jewellery machinery.Now increasingly, Indian jewellery makers are using Indian made machinery. But it must be noted that technological and innovation capability of India made machinery is 30 to 40 percent of the leading foreign players. Hence there is a huge gap to be filled.
We have observed that the value and quantum of orders are getting bigger from jewellery manufacturers including corporate retailers.From placing orders worth Rs 5 to 50 lakhs, we now see turnkey projects for manufacturing set up valued from Rs 25 cr to Rs 50 cr. JMAIIE has contributed in this growth story.
The Government of India needs to support Indian jewellery machinery manufacturing ecosystem by providing resources and funds, especially in R&D, skilling, training.Government schemes and finance are required to establish the infrastructure for manufacturing of jewellery machinery.The MSME suppliers need to be integrated into this ecosystem.
The government needs to recognize and honour jewellery machinery manufacturers for excellence and innovation and performance in exports.
Major jewellery companies, especially the public limited companies are adopting new technologies in jewellery machinery and allocating huge budgets. JMAIIE is a channel that communicates the critical need to adopt new technologies, which are crucial to the growth of the GJ industry.JMAIIE is actively promoting the MAKE IN INDIA movement
Indian jewellery machinery manufacturers must focus in improving quality, increase productivity using latest technology including AI, Blockchain, CAD / CAM, invest in research, lessen material wastage and adopt green energy and sustainability practices.
KNC Services, founded in 2014 by Kranti Nagvekar, has rapidly become a key player in the jewellery and machinery exhibition industry, with Kranti Nagvekar as the only female entrepreneur in this sector. JMAIIE by KNC Services is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry.The company has expanded its operations across key markets such as Kolkata, Kerala, Odisha, and Mumbai, drawing substantial international buyers. Recently, KNC has extended its reach to new regions, including Saudi Arabia, Dubai, and Bangladesh, to organize B2B exhibitions, helping to introduce Indian gems and jewelry to these markets.
By organizing events that promote India-made gems and jewellery, KNC Services helps elevate the global perception of Indian craftsmanship. The company’s membership in the National Gem & Jewellery Council of India (NGJCI), under the Ministry of Commerce & Industry, further supports its role in promoting Indian trade on the international stage.
Jewellery Machinery & Accessories Forum- JMA Forum was formed in 2016 to carry on the activities to promote new technology and processes for manufacture of Jewellery and to educate the jewellery manufacturing fraternity and train new entrants into the jewellery manufacturing fraternity requiring the same and to assist in bringing the latest machinery into the country and make the same available at affordable prices.
One of the major drivers of the jewellery machinery industry is the JMAIIE. It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe. JMAIIE is also driving growth of Indian jewellery machinery sector and contributing to the MAKE IN INDIA movement.
Ketan Jatakia, Partner- Ankitst Exim Inc, Founder- JMA FORUM
JMAIIE is a gamechanger in the jewellery manufacturing technology industry. It is the ultimate platform for showcasing the best in Indian and global jewellery machinery. JMAIIE is providing a boost to Indian jewellery machinery players and contributing to the MAKE IN INDIA movement.
Bhavik Shah, CEO- DOIT Industries Pvt Ltd
JMAIIE has put jewellery machinery and allied in the spotlight.It has provided a platform for showcasing the latest and most innovative jewellery manufacturing technology. JMAIIE is contributing to growth of domestic GJ industry by driving jewellery manufacturers to adopt new technology and invest in cutting edge jewellery machinery, which in turn helps in making Indian jewellery globally competitive.
D.M. Musale, MD- Quantum Equipment Co. Pvt .Ltd
JMAIIE is a great platform for jewellery manufacturers, jewellery retailers, precious metal refineries and all type of bullion traders to see and experience the latest manufacturing technology. JMAIIE showcases the most modern manufacturing processes and machinery – all under one roof.
Rajesh Garg, Partner – Garg Electroheat
Some of the machinery showcased at JMAIIE
WESTERN EQUIPMENTS AND ALLIED PVT. LTD.
DOIT INDUSTRIES PVT LTD
ANANT JEWELS AND TECHNOLOGIES
JB Insights
The Festive Jewellery Market: The Jewellery Market Is Witnessing A Shift In Buying Patterns Rather Than A Slowdown In Demand
As India Heads Into Dhanteras, Diwali and The Wedding Season, JewelBuzz Spoke To Cross Section Of Trade Which Opined That The Jewellery Market Is Witnessing A Shift In Buying Patterns Rather Than A Slowdown In Demand. Record Gold Prices, Changing Consumer Preferences and Value-Conscious Purchasing Are Reshaping The Festive Basket, With Lightweight Gold, Diamonds, Silver, Polki and Fashion Jewellery Emerging As Key Growth Drivers. Industry Leaders Share Their Perspectives On The Opportunities Ahead.
Gold: Trust Remains Strong, But Buying Becomes Purposeful
High gold prices have not dampened the emotional and investment appeal of gold. Instead, consumers are becoming more deliberate, balancing aspiration with affordability through lightweight jewellery, old-gold exchange and advance bridal purchases.
Aman Talla, MD of Talla Jewellers, believed:
“The relationship between gold prices and consumer confidence remains remarkably strong. Reflecting on the brand’s 40-year journey, he points out that rising gold prices have historically reinforced trust in the metal rather than weakened it. Customers are buying with greater purpose, opting for lighter designs, exchanging old jewellery and beginning their bridal purchases early. Talla expects the season to remain strong.
The emotional significance of gold also extends beyond the transaction. Talla Jewellers’ Diwali Homecoming initiative celebrates the annual reunion of families, particularly those who live and work away from home. Its exclusive Polki collection is positioned around the special moments and memories created when families come together for the festivities.”
At the broader industry level, the World Gold Council sees encouraging signs of seasonal buying sentiment and jewellers’ preparations.
Sachin Jain, Regional CEO, India, World Gold Council, noted:
“Dhanteras and Diwali traditionally stimulate gold purchases for investment, gifting and jewellery. While elevated prices will continue to influence buying decisions, consumers are adapting through lighter-weight jewellery and exchange-led purchases.”
The WGC anticipates India’s full-year gold demand in the range of 625–675 tonnes, with the festive and wedding seasons expected to provide important support.
The New Gold Shopper: Exploring Caratages and Designs
Gold jewellery buying is also becoming more experimental. Consumers are exploring different caratages, designs and price points instead of restricting themselves to traditional 22KT purchases.
Suvankar Sen, MD & CEO, Senco Gold Ltd.,reported
Wedding shoppers have already started purchasing ahead of the season. With gold prices correcting by 8–10% from their higher levels, buyers are showing greater willingness to experiment with newer designs and caratages while remaining focused on quality, value and versatility.
Senco’s offerings across 9KT, 14KT, 18KT and 22KT gold enable it to address diverse requirements, ranging from everyday jewellery and festive gifting to elaborate wedding purchases. Diamonds are another encouraging category, with the company witnessing growth of over 25–30%.
This shift indicates that consumers are not necessarily abandoning their jewellery aspirations; they are exploring different ways of fulfilling them.
Natural Diamonds: A Festive Favourite with Long-Term Appeal
Natural diamond jewellery continues to command a significant place in the festive and wedding purchase basket, particularly among consumers looking for versatile pieces that retain their emotional significance beyond a single occasion.
Neil Sonawala, MD, Zen Diamond India, reported:
“A positive start to the season, with the brand recording 30% sales growth during Dussehra. He expects consumer interest to remain encouraging through Dhanteras and Diwali, supported by festive buying and wedding-related purchases.”
According to Sonawala, customers increasingly favour natural diamond jewellery that combines versatility with enduring appeal—pieces that can be worn across occasions and cherished for years. To strengthen the value proposition, Zen Diamond India is focusing on its Dazzling Diwali and Magic Pricing initiatives.
The trend also highlights the importance of offering consumers a compelling combination of design, quality and perceived value in a high-price environment.
Fashion Jewellery: Affordability Meets Design Aspirations
The premium fashion jewellery segment is benefiting from consumers seeking design variety without the financial commitment associated with precious metals.
Manish Gulechha, CEO & Co-founder, Kushals Fashion Jewellery, said:
“Demand remained strong through Navratri, Dussehra and Karwa Chauth, supported by healthy store footfalls and online traffic. With record gold prices influencing purchase decisions, consumers are increasingly turning to premium fashion jewellery for its affordability, design flexibility and variety.
Kundan, antique-inspired designs and versatile pieces that can be restyled are among the prominent trends. CZ jewellery is also gaining popularity, offering consumers the opportunity to embrace fashionable looks at accessible price points.”
Gulechha expects the Dhanteras-to-Bhai Dooj period to be the peak festive buying window, with earrings, bangles and silver jewellery featuring prominently in gifting purchases.
From mid-November, attention is expected to shift towards weddings, with demand for bridal and guest-wear sets gathering momentum. Kundan, Polki-look, antique, temple and jadau-inspired designs are expected to lead the category.
Silver: Lower Price Points Could Unlock Festive Demand
Silver is experiencing a slightly different market dynamic. While declining prices have temporarily moderated sales, retailers appear confident about the upcoming festive opportunity.
Ritesh Doshi, Director, Ricchezza Royal 925 Sterling Silver Jewellery, observed:
“Silver sales have slowed temporarily in response to falling prices, with further corrections anticipated. However, the underlying business momentum remains positive, with retailers undertaking robust stock purchases ahead of Diwali.”
He believes that lower price points could encourage stronger consumer purchasing during the festive season. This creates an interesting opportunity for silver jewellery, particularly as consumers look for accessible gifting options and alternatives across price segments.
Retailers Look for Design, Speed and Reliable Supply
While consumer demand is evolving, the festive opportunity also places greater responsibility on manufacturers and suppliers. Retailers need the right designs, the ability to replenish fast-selling products and competitive offerings that respond to changing preferences.
K. Srinivasan, CMD, Emerald Jewel Industry India Limited, pointed out:
“retailers are increasingly seeking fresh designs, faster inventory rotation, consistent product availability and competitive pricing.
He believes manufacturers that combine design innovation with manufacturing strength, operational efficiency and dependable market support will be better positioned to drive growth. Emerald, he adds, remains committed to supporting retailers as a growth partner through the festive and wedding season.”
The Bigger Picture: A Market Adapting, Not Retreating
The festive jewellery market of 2026 is being defined by adaptation rather than hesitation. Gold continues to enjoy strong consumer trust, but lightweight designs, old-gold exchange and multiple caratage options are making purchases more accessible. Natural diamonds are benefiting from demand for versatile, enduring jewellery, while premium fashion jewellery is attracting consumers seeking affordability and design variety.
Silver, meanwhile, could gain from lower price points, while manufacturers are focusing on inventory agility and market responsiveness to support retailers.
The common thread across industry perspectives is that consumers remain emotionally connected to jewellery and its association with festivals, weddings, gifting and wealth preservation. However, they are becoming more discerning about what they buy, how much they spend and the value they receive.
The festive opportunity, therefore, lies not merely in selling more jewellery, but in understanding the changing consumer and offering the right product at the right price, at the right time.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.