JB Insights
Jewellery Machinery & Allied India International Expo
An unparalleled platform to showcase jewellery manufacturing technology from India and across the globe
The Indian jewellery machinery industry is a vital component of the country’s overall gem and jewellery sector. It plays a crucial role in supporting the manufacturing and processing of jewellery, from raw materials to finished products. The industry has witnessed substantial growth in recent years, driven by factors such as rising domestic demand, increasing exports, and technological advancements. The industry comprises a mix of large-scale manufacturers, small and medium-sized enterprises, and local artisans.
One of the major drivers of the jewellery machinery industry is the Jewellery Machinery & Allied India International Expo (JMAIIE). It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe.JMAIIE is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry, bringing together leading manufacturers, exporters, and professionals from across the globe. Renowned as a dynamic platform for showcasing technology, innovation, and manufacturing expertise, JMAIIE serves as a premier destination for connecting with the latest trends and fostering collaborations within the industry. JMAIIE is Asia’s biggest trade show in jewellery manufacturing machinery segment.
JMAIIE is organized by KNC SERVICES and powered by JEWELLERY MACHINERY & ACCESSORIES FORUM
JMAIIE achievements over previous editions
- Global Participation
JMAIIE has consistently attracted exhibitors and buyers from multiple countries, fostering international trade and creating opportunities for Indian jewellery-making machinery to gain global recognition. - Business Growth
The exhibition has established itself as a robust marketplace, facilitating significant business transactions, partnerships, and networking opportunities for both established and emerging players in the machinery sector. - Innovation and Technology
Focused on cutting-edge advancements, JMAIIE has showcased technologies that enhance jewellery design and manufacturing processes, helping the industry remain competitive in global markets. - Recognition of Craftsmanship
By celebrating Indian jewellery artistry, JMAIIE has highlighted traditional techniques while promoting modern designs, solidifying India’s position as a leader in skilled craftsmanship and technological adaptation. - Educational Initiatives
JMAIIE has organized workshops and seminars led by industry experts, providing valuable insights into market trends, evolving consumer preferences, and sustainable manufacturing practices. - Support for SMEs
Small and medium enterprises (SMEs) have benefitted significantly from JMAIIE, using the platform to gain visibility, access new markets, and establish themselves within the competitive landscape.
JMAIIE 2025 will be held from for February 7th to 10th, Bombay Exhibition Centre, Mumbai.
Number of exhibitors: 220 +
Number of booths: 350 +
Overseas exhibitors: 30+ from various countries including Turkiye, Italy, Germany
Expected Visitors: 5000 visitors representing 3000 companies
Kranti Nagvekar, Founder KNC Services, spoke to JewelBuzz on JMAIIE , its beginnings, objectives and how it is a force to reckon with as we approach the fourth edition of JMAIIE
Over the years the jewellery manufacturing technology segment was not given the importance it deserved. There was no dedicated effort to showcase and promote the machinery and allied segment. We believe that jewellery machinery is the root of manufacturing. This is what drove us to create JMAIIE – a platform focus only on manufacturing technology and machinery. We joined forces with JMA FORUM to create this powerful platform.
India is the second largest manufacturing hub, Hence there was no better place than India, and esp Mumbai which is home to the leading players in jewellery, to conduct JMAIIE. We host only one exhibition a year; Innovation and upgradation in manufacturing technology takes time. Every year exhibitors showcase fresh, innovative technology. Jewellery manufacturers are exposed to latest tech from India and abroad under one roof.
Besides leading players from India, JMAIIE features players from Italy, Turkiye, Germany.Also, many Indian distributors represent Chinese companies.Cutting edge technology from global players like sisma, Fasti, OTEC, Schultheiss is showcased.
Roadshows and seminars to promote JMAIIE are held in major metros and also in smaller cities and towns like Kolhapur and Ichalkaranji. Our team connects personally with jewellery makers and invites them. JMAIIE exhibitors are given a QR code to invite their guests. Each exhibitor reaches out to 100 -150 guests.We host more than 600 companies from India, Dubai and other GCC countries, Sri Lanka, Bangladesh.
JMAIIE is a complete show, besides the best in machinery, we have consultants, banks/financial institutions (offering loans), jewellery designers, interior designers etc
Going forward JMAIIE will get bigger and feature newer elements. We are planning more knowledge seminars.We are showcasing and demonstrating an AI based automated manufacturing process which will save costs and increase efficiency. Also, we wish to award and felicitate jewellery machinery manufacturers for excellence and innovation.
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Naresh Balani, Vice Chairman- JMA FORUM spoke to JewelBuzz on the jewellery manufacturing ecosystem, the challenges, need for government support
Earlier, leading Indian jewellery makers were entirely dependent on foreign jewellery machinery.Now increasingly, Indian jewellery makers are using Indian made machinery. But it must be noted that technological and innovation capability of India made machinery is 30 to 40 percent of the leading foreign players. Hence there is a huge gap to be filled.
We have observed that the value and quantum of orders are getting bigger from jewellery manufacturers including corporate retailers.From placing orders worth Rs 5 to 50 lakhs, we now see turnkey projects for manufacturing set up valued from Rs 25 cr to Rs 50 cr. JMAIIE has contributed in this growth story.
The Government of India needs to support Indian jewellery machinery manufacturing ecosystem by providing resources and funds, especially in R&D, skilling, training.Government schemes and finance are required to establish the infrastructure for manufacturing of jewellery machinery.The MSME suppliers need to be integrated into this ecosystem.
The government needs to recognize and honour jewellery machinery manufacturers for excellence and innovation and performance in exports.
Major jewellery companies, especially the public limited companies are adopting new technologies in jewellery machinery and allocating huge budgets. JMAIIE is a channel that communicates the critical need to adopt new technologies, which are crucial to the growth of the GJ industry.JMAIIE is actively promoting the MAKE IN INDIA movement
Indian jewellery machinery manufacturers must focus in improving quality, increase productivity using latest technology including AI, Blockchain, CAD / CAM, invest in research, lessen material wastage and adopt green energy and sustainability practices.
KNC Services, founded in 2014 by Kranti Nagvekar, has rapidly become a key player in the jewellery and machinery exhibition industry, with Kranti Nagvekar as the only female entrepreneur in this sector. JMAIIE by KNC Services is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry.The company has expanded its operations across key markets such as Kolkata, Kerala, Odisha, and Mumbai, drawing substantial international buyers. Recently, KNC has extended its reach to new regions, including Saudi Arabia, Dubai, and Bangladesh, to organize B2B exhibitions, helping to introduce Indian gems and jewelry to these markets.
By organizing events that promote India-made gems and jewellery, KNC Services helps elevate the global perception of Indian craftsmanship. The company’s membership in the National Gem & Jewellery Council of India (NGJCI), under the Ministry of Commerce & Industry, further supports its role in promoting Indian trade on the international stage.
Jewellery Machinery & Accessories Forum- JMA Forum was formed in 2016 to carry on the activities to promote new technology and processes for manufacture of Jewellery and to educate the jewellery manufacturing fraternity and train new entrants into the jewellery manufacturing fraternity requiring the same and to assist in bringing the latest machinery into the country and make the same available at affordable prices.
One of the major drivers of the jewellery machinery industry is the JMAIIE. It has provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe. JMAIIE is also driving growth of Indian jewellery machinery sector and contributing to the MAKE IN INDIA movement.
Ketan Jatakia, Partner- Ankitst Exim Inc, Founder- JMA FORUM
JMAIIE is a gamechanger in the jewellery manufacturing technology industry. It is the ultimate platform for showcasing the best in Indian and global jewellery machinery. JMAIIE is providing a boost to Indian jewellery machinery players and contributing to the MAKE IN INDIA movement.
Bhavik Shah, CEO- DOIT Industries Pvt Ltd
JMAIIE has put jewellery machinery and allied in the spotlight.It has provided a platform for showcasing the latest and most innovative jewellery manufacturing technology. JMAIIE is contributing to growth of domestic GJ industry by driving jewellery manufacturers to adopt new technology and invest in cutting edge jewellery machinery, which in turn helps in making Indian jewellery globally competitive.
D.M. Musale, MD- Quantum Equipment Co. Pvt .Ltd
JMAIIE is a great platform for jewellery manufacturers, jewellery retailers, precious metal refineries and all type of bullion traders to see and experience the latest manufacturing technology. JMAIIE showcases the most modern manufacturing processes and machinery – all under one roof.
Rajesh Garg, Partner – Garg Electroheat
Some of the machinery showcased at JMAIIE
WESTERN EQUIPMENTS AND ALLIED PVT. LTD.
DOIT INDUSTRIES PVT LTD
ANANT JEWELS AND TECHNOLOGIES
JB Insights
The New Jewellery Shopper: Why Trust Is Becoming The New Retail Currency
As Shoppers Arrive More Informed and Digitally Connected, Jewellery Retailers Are Shifting From Product-Led Selling To Trust-Led Experiences, Where Transparency, Personalisation and Confident Decision-Making Shape The Path To Purchase.
As jewellery consumers become more informed and value-conscious, retailers are discovering that the path from interest to purchase is increasingly shaped by trust, transparency and the quality of the buying experience.
There was a time when a customer walked into a jewellery showroom with a fairly simple expectation: find something beautiful, understand the price and make a purchase.
That equation is changing
The modern jewellery shopper may enter the store only after days or even weeks of digital research. Designs have already been compared, prices explored, brands evaluated and customer reviews considered. By the time the customer meets a salesperson, much of the discovery process may already have taken place online.
What remains is the more difficult part — making the customer feel certain.
This shift is quietly changing the dynamics of jewellery retail. The competitive advantage is no longer determined only by inventory, location or design assortment. Increasingly, it lies in how effectively a retailer can remove doubt and create confidence during the buying journey.
A Customer Who Arrives Informed
The jewellery customer of today is far more exposed to information than previous generations. Social media, brand websites, digital catalogues and online communities have made it easier to compare designs, materials, prices and brands before making a showroom visit.
But information does not always create certainty.
In fact, having too many choices and too much information can sometimes make the final decision more difficult. A customer may know exactly what they like but still hesitate over whether it represents the right value, the right style or the right long-term choice.
That gap between information and confidence is where the modern jewellery retailer increasingly has to operate.
The Retail Conversation Is Changing
The traditional sales conversation often begins with the product: its weight, design, stones, craftsmanship and price.
The emerging approach begins with the customer.
Why is the jewellery being purchased? Where will it be worn? What style does the customer normally choose? Is versatility important? What level of investment feels comfortable?
These questions can transform the interaction from a product presentation into a consultative buying experience.
For retailers, this requires sales teams to do more than know their inventory. They need to understand how to listen, curate and recommend.
Trust Has Become Part of the Product
A beautifully designed piece can attract attention, but uncertainty can stop the transaction.
Questions around making charges, gemstone valuation, diamond quality, exchange policies and long-term usability can influence the final decision.
This is why transparency is increasingly becoming a retail differentiator.
When the customer understands the components behind the price and the value attached to the product, the conversation becomes less about defending the price and more about explaining the value proposition.
The Digital Storefront Comes First
For many consumers, the first interaction with a jewellery brand does not happen inside a showroom.
It happens on a smartphone.
Instagram posts, websites, search results, influencer content, reviews and digital campaigns collectively create the first impression. By the time the customer walks into a store, the brand may already have been evaluated against several competitors.
This makes the digital presence an extension of the physical retail experience.
A retailer that promises premium craftsmanship offline but communicates inconsistently online creates a gap in customer confidence.
More Choice Does Not Always Mean More Conversion
Jewellery retailers have traditionally used extensive collections as a way of demonstrating scale and choice.
Yet an overwhelming assortment can create another problem: decision fatigue.
Curated selections based on occasions, lifestyles, price ranges and design preferences can help customers navigate the assortment more comfortably.
The role of the retailer is therefore gradually shifting from showing everything to showing what matters.
The Conversation Continues After the Customer Leaves
One of the most significant opportunities in jewellery retail may begin after the showroom visit.
A customer who leaves without purchasing is not necessarily a lost customer. They may still be comparing options, discussing the purchase with family or simply taking time to decide.
A personalised follow-up featuring shortlisted designs, availability information, new arrivals or relevant styling suggestions can keep the conversation alive without turning it into aggressive selling.
The objective is simple: remain relevant while the customer is still making the decision.
Retail’s Next Competitive Advantage
The jewellery industry is entering an environment where customers can access more information than ever before. This makes the role of the retailer more important — not less.
The winning retail experience will increasingly depend on the ability to combine product expertise with transparency, technology with human interaction, and choice with curation.
Jewellery will always be emotional. But the journey towards owning it is becoming increasingly rational. In that journey, trust may become one of the most valuable assets a jewellery retailer can build.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.