JB Insights
Jewelbuzz Spotlight : Interview With Nirav Bhansali
IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya
IIJS Tritiya represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya
Nirav Bhansali
IIJS Tritiya, the third exhibition under the IIJS banner, stands out as an exceptional platform in South India that brings together renowned jewellery manufacturers, retailers, wholesalers, and industry professionals under one roof. It showcases an extensive range of gold jewellery collections that reflect the rich heritage and craftsmanship of India’s jewellery industry.Nirav Bhansali- Convener, National Exhibitions-GJEPC speaks to JewelBuzz on what to expect from IIJS Tritiya 2024 including exciting, innovative features.
What’s in store at IIJS Tritiya 2024?
This is the second edition of IIJS Tritiya, a novel platform for the gem and jewellery industry that showcases the latest collections and innovations especially to the southern half of the country. The show is a strategic initiative to tap into the huge potential of the South Indian market, especially in the run-up to the auspicious festival of Akshaya Tritiya. We are confident that this show will provide a boost to the trade and create new opportunities for growth and collaboration.
Provide details of number of exhibitors, stalls, number of visitors expected (breakup of domestic and international visitors), total exhibition area etc.
There are over 900+ exhibitors and 1900+ stalls spanning 40,000sqm of exhibition area. More than 15000 trade visitors from 500+ cities in India and 60+ countries are expected.
Any new, innovative, unique aspects in this year’s IIJS Tritiya?
The India Gem & Jewellery Machinery Expo (IGJME) for the first time is concurrently held with IIJS Tritiya. The platform will showcase the latest and the best of National & international machineries.
Other features of IIJS Tritiya:
- Innov8 Talks (Seminar Series): Providing insights and expertise.
- Fashion Show on 5th April for the Retailers
- Prime Lounge (VIP Only): Offering exclusive services.
- Elite Coffee Shop (VIP Only): A premium refreshment experience.
- Digital Badges on Mobile: Streamlining entry and exit processes
- Face Recognition process introduce for further convenience.
- IIJS App: Providing real-time updates and assistance.
- Buggy Service: Ensuring swift mobility inside the venue.
Additionally, this year introduces the ‘World of GJEPC’ zone, showcasing the Council’s diverse offerings and highlighting its comprehensive support to the industry, extending beyond IIJS exhibitions.”
Please give details of IIJS Tritiya Visitor Campaign across India and in international markets.
The IIJS Tritiya Visitor Campaign achieved extensive outreach by conducting door-to-door activities in 134 cities, resulting in registrations from visitors in 645 cities. Impressively, the campaign engaged with over 20,000 jewellery retail companies during these visits, demonstrating significant interest and participation for the show. We also have international visitor registration at the show which adds to the opportunity
Elections are being held in April; will they impact IIJS Tritiya?
GJEPC is proactively engaging with the regulatory bodies to ensure a seamless show. With clear Standard Operating Procedures (SOPs) in place, the show is poised to navigate potential challenges and deliver a positive experience for exhibitors and visitors alike.
What is your take on the current market sentiment and timing of IIJS Tritiya?
In terms of the current market sentiment and the timing of IIJS Tritiya, I believe the sentiment is positive. This event represents a strategic move to capitalize on the significant potential of the South Indian market, particularly leading up to the auspicious festival of Akshaya Tritiya. We are confident that the show will stimulate trade activity and foster fresh avenues for expansion and partnership within the industry.
JB Insights
Puneet Gupta Explores A New Luxury Landscape Where Jewellery and Accessories Transcend Adornment To Become Collectible Objects Of Craftsmanship, Individuality and Storytelling
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
THE NEW LANGUAGE OF LUXURY
Luxury is moving beyond the idea of an accessory being simply beautiful, precious or recognisable. We are increasingly entering a space where jewellery and accessories are being viewed as art objects in their own right—pieces that have a strong point of view, a sense of craftsmanship and, most importantly, a story to tell.
At Puneet Gupta Crafted Fine Goods, this is a space that interests me deeply. With our demi-fine jewellery, we approach a ring, cuff, pendant or pair of earrings almost as a miniature sculpture. The intention is not merely to adorn the wearer, but to create an object with enough character to become part of their personal collection.
“The intention is not merely to adorn the wearer, but to create an object with enough character to become part of their personal collection.”
Our fascination with archaeology, natural forms, Indian craft traditions and aged textures allows us to create pieces that feel as though they have been discovered rather than simply manufactured.
FROM CONSUMER TO COLLECTOR
I think this is particularly relevant to the new generation of luxury consumers. They are becoming less interested in buying something simply because it is expensive and more interested in why it exists—what inspired it, who made it, what material it uses and what makes it different. There is a growing appetite for pieces with individuality rather than obvious uniformity.
This movement extends beautifully into accessories beyond conventional jewellery. Sculptural metal bags, statement brooches and embellished wearable objects are increasingly occupying the space between fashion and art.
A metal bag, for instance, can function as an accessory but also as a small piece of industrial sculpture. A brooch can become a personal emblem rather than merely an embellishment pinned to a garment.
These objects invite a different kind of relationship with the wearer—they can be collected, styled, displayed and eventually passed on.
INDIAN CRAFTSMANSHIP, REIMAGINED
I also believe that Indian craftsmanship has an important role to play in this evolution. Our artisans possess centuries of knowledge around metalwork, embroidery, carving, surface treatment and ornamentation.
The opportunity today is not to reproduce traditional objects, but to take that knowledge and reinterpret it through a contemporary design language.
“The opportunity today is not to reproduce traditional objects, but to take that knowledge and reinterpret it through a contemporary design language.”
WHEN VALUE BECOMES EMOTIONAL
Perhaps the most interesting shift is that value is becoming more emotional and intellectual. A piece does not have to be made entirely of precious materials to feel luxurious. It can derive its value from the originality of its design, the hand that made it, the story behind it and the fact that it feels unlike anything else.
The future of luxury, therefore, may belong to the conscious collector—someone who buys fewer accessories but chooses pieces that have a life beyond a single season.
Jewellery, bags and brooches become more than things we wear. They become objects we discover, live with and eventually leave behind.
The next chapter of luxury may not be about owning more—it may be about owning pieces that mean more.
As consumers seek authenticity, craftsmanship and individuality, the line between jewellery, fashion and art is becoming increasingly fluid. The emerging luxury collector is not simply buying an accessory; they are acquiring an object with a story, a point of view and the potential to outlive a trend.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.