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Jewelbox unveils its latest campaign with Vaani Kapoor, celebrating self-love through luxury

The brand’s latest collaboration explores jewellery as an expression of self-love, reflecting modern consumers’ evolving relationship with fine jewellery and personal style

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Jewelbox, India’s leading lab-grown diamond jewellery brand, has launched its latest campaign featuring actress Vaani Kapoor as the Face of the Campaign. Rooted in the idea that ‘you don’t always have to speak about your success, your shine speaks louder.’ The film captures intimate moments of a woman choosing herself, her style, and her happiness.

The campaign carries the message ‘Dil ki baat, heero se kaho… Say it with a diamond’, built on the belief that personal moments of joy deserve to be celebrated with jewellery. Through quiet storytelling and refined aesthetics, the film presents jewellery as a form of self-expression that belongs in everyday life.

The campaign showcases Jewelbox’s signature lab-grown diamond jewellery, including classic necklaces, earrings, exquisite rings, and elegant bracelets. Each piece is designed for the modern consumer who values both luxury and conscious choices in their everyday life.

Vidita Kochar

Commenting on the launch, Vidita Kochar Jain, Co-Founder, Jewelbox, said, “This campaign is inspired by the idea that sometimes the most powerful statements are the ones made without words, your shine says it all. Vaani’s natural appeal makes her the perfect voice for a brand that celebrates self-expression through meaningful, statement jewellery”

The campaign arrives ahead of the wedding season, reflecting how modern brides and shoppers seek pieces that feel personal, wearable, and timeless. It reinforces Jewelbox’s commitment to creating ethically sourced fine jewellery that belongs in daily life, proving that conscious luxury can be worn beyond special moments.

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GlamBuzz

#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition

An intimate 26th February 2026 wedding at ITC Mementos, Udaipur blended Telugu and Kodava rituals in a powerful tribute to heritage, craftsmanship and sacred symbolism.

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In a season dominated by highly stylised celebrity weddings, #ViRosh chose something far more enduring — authenticity. On 26th February 2026, Rashmika Mandanna and Vijay Deverakonda tied the knot in an intimate ceremony at ITC Mementos Udaipur, where ritual took precedence over spectacle.

The morning ceremony honoured Vijay’s Telugu roots, steeped in temple traditions and Vedic customs. By evening, the celebrations paid homage to Rashmika’s Kodava heritage from Coorg, creating a rare cultural confluence that felt deeply personal rather than performative.

For the wedding of Rashmika Mandanna and Vijay Deverakonda, our master artisans dedicated 10 months to handcrafting a bespoke collection that honors tradition while embracing modern grandeur.

The Bride: Rashmika Mandana – Temple Architecture in Motion

  • Intricate Jhumkas: Capturing the essence of divine grace.
  • Statement Bangles & Hathphool: Articulating elegance in every movement.
  • Ornate Hair Ornaments: A crowning touch to a legendary bridal look

Rashmika’s bridal ensemble was not just attire — it was storytelling in silk and gold.

She wore a rich rust saree edged with a striking red border, its weave adorned with temple-inspired motifs reminiscent of South Indian architecture. The embroidery mirrored sacred geometry often seen in Hyderabad’s heritage structures, giving the drape a quiet spiritual gravitas.

Her jewellery, exclusively crafted by Shree Jewellers, was a masterclass in classical artistry. Deep nakshi engraving and intricate rava granulation defined each piece. She layered a traditional choker with long harams, paired with ornate jhumkas, champasaralu, a regal mathapatti, stacked bangles, bajuband, an elaborate waist belt, anklets, a delicate nose pin and hathphool. The unmistakable jada billa adorned her braid, completing the temple aesthetic.

The effect was powerful yet graceful. Her natural makeup allowed the gold and textile craftsmanship to speak uninterrupted. The look felt timeless — untouched by fleeting bridal trends.

The Groom: Vijay Deverakonda – Gold as Authority

Vijay’s wedding attire echoed ceremony-first elegance. Draped in a white dhoti and layered with a rich red silk angavastram, he embodied classic South Indian wedding aesthetics with commanding simplicity.

But it was his jewellery that transformed the look into something unforgettable.

Also designed by Shree Jewellers, his temple-inspired gold pieces featured bold nakshi engraving and symbolic motifs. A grand haram rested across his chest, detailed with mythological elements and circular medallions. He paired it with a kasu mala and a long layered haar, creating depth and stature.

  • Custom Cuffs & Earrings: Bold, structured, and refined.
  • Exquisite Hip Belt: A rare masterpiece of gold craftsmanship that anchors the traditional look with a modern edge

His wrists bore an elaborate gold kada cuff, complemented by a bajuband and even traditional earrings. A broad oddiyanam belt cinched the dhoti, while subtle elephant and tiger motifs — symbolising wisdom and strength — were etched into the craftsmanship. Every detail felt intentional. Nothing ornamental. Everything meaningful.

Heavy gold. Sacred reds. Strong temple influences. The visual narrative of the wedding was clear — culture first, spectacle second.

In an era where weddings are often designed for viral moments, #ViRosh delivered something refreshingly grounded. The imagery that emerged did not rely on dramatic posing or stylised theatrics. Instead, it captured gold catching the morning light, rituals unfolding naturally, and a couple fully present in their moment.

This was not fashion disguised as tradition. It was tradition elevated by craftsmanship.

More than a celebrity union, the wedding of Rashmika and Vijay reaffirmed a timeless truth: in Indian weddings, jewellery is never just adornment. It is ancestry, artistry and identity — worn proudly, and passed forward.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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