GlamBuzz
Jewelbox unveils its latest campaign with Vaani Kapoor, celebrating self-love through luxury
The brand’s latest collaboration explores jewellery as an expression of self-love, reflecting modern consumers’ evolving relationship with fine jewellery and personal style
Jewelbox, India’s leading lab-grown diamond jewellery brand, has launched its latest campaign featuring actress Vaani Kapoor as the Face of the Campaign. Rooted in the idea that ‘you don’t always have to speak about your success, your shine speaks louder.’ The film captures intimate moments of a woman choosing herself, her style, and her happiness.
The campaign carries the message ‘Dil ki baat, heero se kaho… Say it with a diamond’, built on the belief that personal moments of joy deserve to be celebrated with jewellery. Through quiet storytelling and refined aesthetics, the film presents jewellery as a form of self-expression that belongs in everyday life.
The campaign showcases Jewelbox’s signature lab-grown diamond jewellery, including classic necklaces, earrings, exquisite rings, and elegant bracelets. Each piece is designed for the modern consumer who values both luxury and conscious choices in their everyday life.
Commenting on the launch, Vidita Kochar Jain, Co-Founder, Jewelbox, said, “This campaign is inspired by the idea that sometimes the most powerful statements are the ones made without words, your shine says it all. Vaani’s natural appeal makes her the perfect voice for a brand that celebrates self-expression through meaningful, statement jewellery”
The campaign arrives ahead of the wedding season, reflecting how modern brides and shoppers seek pieces that feel personal, wearable, and timeless. It reinforces Jewelbox’s commitment to creating ethically sourced fine jewellery that belongs in daily life, proving that conscious luxury can be worn beyond special moments.
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion.
For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident.
The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form.
Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”
Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.”
John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment. This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.”
With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.