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Indriya unveils Aasmaniyat, a Diamond Collection inspired by the cosmos

     Aasmaniyat narrates a beautiful celestial story through statement, diamond and gemstone pieces

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Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.

Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.

The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.

Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal  majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”

Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”

The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.

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Waman Hari Pethe Jewellers Opens its 30th Showroom marking its entry in Thane, a major Milestone

Continuing its legacy since 1909, Waman Hari Pethe Jewellers opens doors to its 30th showroom in Thane.

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Waman Hari Pethe Jewellers, a name synonymous with heritage and trust since 1909, has expanded its legacy with the grand opening of its 30th showroom in Thane. This marks a significant chapter in the brand’s 116-year journey of delivering timeless craftsmanship and impeccable quality.

The new showroom was inaugurated in the presence of esteemed guests, including Ramesh Vaze, Chairman of S.H. Kelkar & Co. Ltd., and National Award-winning filmmaker Ravi Jadhav, along with long-time patrons and senior members of the company.

Designed as a modern retail destination, the state-of-the-art Thane showroom showcases an extensive range of gold, diamond, and Polki jewellery, blending traditional artistry with contemporary elegance.

Commenting on the launch, Ashish Pethe said, “Opening our 30th showroom is a testament to the trust our customers have placed in us. Our patrons had to travel to Mumbai for buying with us. Now we are happy to come to Thane to serve our loyal customers. Thane’s vibrancy makes it an ideal location to serve our discerning clientele.”

The launch event also featured an exclusive preview of new collections, continuing the brand’s promise to offer jewellery that helps create lasting memories.

With this new addition, Waman Hari Pethe Jewellers reinforces its commitment to being closer to its customers while upholding its legacy of excellence in jewellery.

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PNG Jewellers Expands Presence with New Store Launch in Jalgaon with Inauguration by Marathi Industry Superstar Swapnil Joshi

Spread across 4,500 sq. ft., this large format store inaugurated by Marathi Industry Superstar Swapnil Joshi will showcase PNG Jewellers’ complete range of offerings, including exquisite collections in gold, natural diamond, silver and platinum jewellery

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PNG Jewellers, one of India’s most trusted and iconic legacy jewellery brands, proudly announced the grand opening of its new store in Jalgaon, Maharashtra. The new store was inaugurated by Marathi film industry superstar Swapnil Joshi, marking yet another milestone in the brand’s ongoing expansion journey driven by strong customer demand for its jewellery.

Spread across 4,500 sq. ft., the store will showcase the very best of PNG Jewellers stunning collections like Saptam, Pratha, Katha and Eiina. Located in the fast developing suburb of Ajay Colony, Ring Road, the new space has been designed to deliver an exceptional shopping experience, blending PNG’s heritage of trust and craftsmanship with modern retail elegance and top notch service.

To celebrate the launch, PNG Jewellers has announced special inaugural offers from the 15th of August to 29th of August 2025. Customers can enjoy upto 20% off on gold jewellery making charges and upto 50% off on diamond jewellery making charges, making it the perfect opportunity to explore and own timeless designs right at the beginning of the festive season.

Sharing his excitement about the launch, actor Swapnil Joshi said, “It’s always a delight to be a part of PNG Jewellers’ milestone celebrations. This one is truly special as it is the launch of PNG’s first store in the city of Jalgaon! The people of Maharashtra deserve nothing but the best and I am so glad that PNG Jewellers has now entered this wonderful city with its amazing jewellery with such a grand showroom.”  

Speaking at the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Jalgaon has been a high-potential market for us, and the decision to open a store here is a direct response to the growing demand from our customers in the region. This new store allows us to bring our complete range of products and our signature shopping experience closer to our valued patrons. We are committed to serving the people of Jalgaon with the same trust, transparency, and quality that PNG Jewellers has stood for since its inception in 1832.”

The Jalgaon store launch reinforces PNG Jewellers’ vision of expanding its footprint as Maharashtra’s strongest jewellery player while staying deeply connected to the needs of its customers. With this addition, the brand continues to tap high potential markets in India as it embarks up a nationwide expansion.

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Bhima Jewellery Relaunches Its Trivandrum Flagship Showroom with Grandeur – Inaugurated by Cine Star Kajal Aggarwal

Bhima Jewellery celebrated the grand relaunch of its flagship Trivandrum showroom, inaugurated by actress Kajal Aggarwal, marking a new chapter in its century-long legacy of purity and craftsmanship.

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Bhima Jewellery, India’s trusted name in purity, craftsmanship, and heritage for over a century, marked a spectacular new chapter today with the grand relaunch of its flagship showroom in Trivandrum. The much-awaited event was graced by leading cine artist Kajal Aggarwal, who inaugurated the revamped store amidst an enthusiastic and vibrant gathering of customers and well-wishers.

The ceremony witnessed the presence of prominent members of the Bhima Jewellery leadership team, including Dr. B. Govindan (Chairman), M.S. Suhas (Managing Director), Jaya Govindan, Gayathri Suhas, Navya Suhas (Directors), and Aarthi Govindan.

The redesigned showroom offers an elevated luxury experience, blending Bhima’s timeless traditions with modern elegance. Spread across multiple levels, the flagship store showcases an extensive range of jewellery – from exquisite bridal collections, traditional Kerala designs, antique treasures, diamond masterpieces, Silver and contemporary lightweight pieces, to a special curated section for platinum and precious gemstones.

Speaking on the occasion, Chairman Dr. B Govindan and Suhas MS  Managing Director, Bhima Jewellery, said: “Trivandrum holds a special place in Bhima’s legacy. This flagship showroom is more than just a retail space

It’s an celebration of our 100-year journey of trust, purity, and artistry. With this relaunch, we are offering our customers not just jewellery, but a world-class shopping experience.”

Kajal Aggarwal, the guest of honour, shared her excitement: “Bhima Jewellery has been a household name for generations. I’m delighted to be part of this beautiful milestone and witness the exceptional designs and craftsmanship that truly reflect India’s rich heritage.”

The relaunch also unveiled exclusive inaugural offers for customers, valid for a limited time, as a gesture of gratitude for the unwavering support of Trivandrum’s jewellery lovers.

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