DiamondBuzz
India’s polished diamond exports decline 16.8% in FY2024–25
India’s polished diamond exports fell sharply by 16.8% in the fiscal year ending March 2025, totaling $13.29 billion, according to data released by the Gem and Jewellery Export Promotion Council (GJEPC). This marks one of the weakest annual performances for the sector in the last two decades, although not the lowest on record—as has been mistakenly reported in some outlets. The lowest figure in recent history remains $12.3 billion in 2005, following $10.3 billion in 2004. In comparison, polished diamond exports for FY2023–24 stood at $15.97 billion.
The broader gem and jewellery export sector also saw a significant downturn. Total exports for FY2024–25 declined by 11.7% to $28.5 billion, the lowest level in four years. Industry leaders have attributed the slump to multiple global challenges, including softening demand in India’s primary export markets—the United States and China—amid ongoing geopolitical uncertainties.
However, recent monthly data suggests the downturn may be stabilizing. Polished diamond exports in March 2025 registered a marginal year-on-year dip of just 0.76%, amounting to $1.16 billion. Meanwhile, total gem and jewellery exports for the month posted a modest 1% growth, reaching $2.58 billion. These signs of resilience have sparked cautious optimism that the sector may be on the path to recovery.
DiamondBuzz
De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
- Classic Formats: Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
De Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
Raj Diamonds Launches Akshaya Tritiya Campaign Spotlighting “Ruby Splendour” and “Ancient Splendour”
WGC India Gold Market Update April 2026: The Indian Gold Market In Early 2026 Was Characterized By A Resilient Recovery
Akshaya Tritiya Sparkle: 5 Diamond Investment Pieces To Buy From Golubhai Badalia Diamond
Shringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
De Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
-
National News1 day agoAkshaya Tritiya Sparkle: 5 Diamond Investment Pieces To Buy From Golubhai Badalia Diamond
-
National News5 days agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
-
National News1 day agoDe Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
-
National News2 days agoAshth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.