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CaratLane Celebrates Teej With Pranali Rathod and Aashay Mishra In A Tale Of Thoughtful Gifting

The Campaign Brings Alive The Spirit Of Teej Gifting, With A Surprise CaratLane Gift At Its Heart

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Teej is one of the most anticipated festivals of the year, where gifting sits at the very heart of the celebration. Marking the occasion, CaratLane – A Tata Product rolls out a heartwarming campaign featuring popular television actors Pranali Rathod and Aashay Mishra. The campaign captures the everyday joy of Teej gifting through a thoughtful gesture between a couple.

At the heart of the campaign is Aashay Mishra, who surprises Pranali Rathod with a special CaratLane gift. With strong recall among television audiences, the duo’s warm, relatable chemistry brings alive a simple thought – that Teej gifting is a moment of genuine care. Their on-screen portrayal of a couple allows CaratLane to tell a festive story rooted in the everyday expressions of love, while highlighting jewellery as a meaningful way to make the occasion memorable.

Saumen Bhaumik, Managing Director, CaratLane – A Tata Product, said:

“Teej holds a special place in the festive calendar, and gifting is central to how the occasion is celebrated. At CaratLane, our endeavour has always been to be the brand consumers think of – for every occasion, whether it’s a major festival or a small personal milestone. Through this campaign, we wanted to capture the everyday joy of Teej gifting in a way that feels contemporary and relatable. Pranali and Aashay bring warmth to the story that helps us connect meaningfully with audiences.”

The campaign is part of CaratLane’s continued focus on culturally relevant, resonant communication around key festive occasions. It will be amplified across CaratLane’s digital platforms and targeted channels through the Teej festive period.

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Aspiri Introduces New Pearl Collection, “Pearls For The Girl Within You”

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  • The collection reimagines the pearl through a contemporary lens, bringing together elegance, individuality, & a sense of playfulness in designs made for everyday expression.
  • The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, & drop pendants.

Aspiri, from the House of Hastmilap, introduces its new pearl collection through ‘Pearls for the Girl Within You’, a collection that reimagines the pearl through a contemporary lens, bringing together elegance, individuality, and a sense of playfulness in designs made for everyday expression.

Pearls have long been associated with refinement, softness, and timeless elegance. Aspiri approaches this familiar material from a more modern perspective, exploring how its natural character can translate into designs that feel expressive, effortless, and personal.

At the heart of the collection is a simple thought: you can grow up without growing out of yourself.

Growing up brings confidence, independence, and new experiences, but it does not erase the qualities that once defined us. The curiosity, spontaneity, joy, and freedom of self-expression which was there as girls continue to shape the women they have now become.

The collection reflects this idea through its design language. Structured forms bring a sense of confidence, while softer silhouettes retain the natural delicacy of pearls. Playful details and contemporary compositions add a sense of movement and individuality. Together, these elements create jewelry that does not ask a woman to choose between sophistication and spontaneity, maturity and playfulness, or the woman she is and the girl she once was.

Speaking on the launch of the collection, Vishal Dholiya, Founder & Managing Director, Aspiri, commented:

“Growing up doesn’t mean leaving the girl behind. We wanted our designs to capture that continuity, the softness of pearls, the confidence of modern forms, and the playful spirit that remains a part of every woman.”

The collection also focuses on making pearls relevant beyond traditional occasions. Aspiri positions the collection for everyday moments, from a coffee run and a day at work to dinner with friends or an unplanned evening out. The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, and drop pendants.

With this collection, Aspiri uses the pearl to connect with a more personal and contemporary idea of identity, while positioning the collection for everyday wear.

About Aspiri

Aspiri is the retail arm of Hastmilap Pvt. Ltd., created with the vision of bringing a fresh, youthful, and contemporary jewelry experience to today’s style-conscious generation. The brand specializes in fashion-forward jewelry crafted in gold vermeil on silver, lab-grown diamonds, and natural diamonds, offering designs that complement everyday style, celebrations, and modern lifestyles. Backed by Hastmilap’s expertise in jewelry manufacturing, Aspiri combines craftsmanship, innovation, and trend-driven design to make premium jewelry experiences more accessible. With a focus on curated collections and franchise-led expansion, Aspiri is building a retail ecosystem that connects customers and entrepreneurs with a new-age jewelry brand.

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