BrandBuzz
CaratLane Celebrates Teej With Pranali Rathod and Aashay Mishra In A Tale Of Thoughtful Gifting
The Campaign Brings Alive The Spirit Of Teej Gifting, With A Surprise CaratLane Gift At Its Heart
Teej is one of the most anticipated festivals of the year, where gifting sits at the very heart of the celebration. Marking the occasion, CaratLane – A Tata Product rolls out a heartwarming campaign featuring popular television actors Pranali Rathod and Aashay Mishra. The campaign captures the everyday joy of Teej gifting through a thoughtful gesture between a couple.
At the heart of the campaign is Aashay Mishra, who surprises Pranali Rathod with a special CaratLane gift. With strong recall among television audiences, the duo’s warm, relatable chemistry brings alive a simple thought – that Teej gifting is a moment of genuine care. Their on-screen portrayal of a couple allows CaratLane to tell a festive story rooted in the everyday expressions of love, while highlighting jewellery as a meaningful way to make the occasion memorable.
Saumen Bhaumik, Managing Director, CaratLane – A Tata Product, said:
“Teej holds a special place in the festive calendar, and gifting is central to how the occasion is celebrated. At CaratLane, our endeavour has always been to be the brand consumers think of – for every occasion, whether it’s a major festival or a small personal milestone. Through this campaign, we wanted to capture the everyday joy of Teej gifting in a way that feels contemporary and relatable. Pranali and Aashay bring warmth to the story that helps us connect meaningfully with audiences.”
The campaign is part of CaratLane’s continued focus on culturally relevant, resonant communication around key festive occasions. It will be amplified across CaratLane’s digital platforms and targeted channels through the Teej festive period.
BrandBuzz
Halo Jewelers Puts Colour At The Heart Of Fine Jewellery With Ciara
The US-Based Brand Draws On Four Generations Of Jewellery Expertise To Present A Contemporary Collection Featuring Moonstone, Olivine, Rose Quartz, Aquamarine and Tanzanite Crystals
US-based fine jewellery brand Halo Jewelers has unveiled Ciara, a contemporary collection that places colour at the centre of fine jewellery. Drawing on four generations of jewellery expertise, the collection brings together coloured crystals including moonstone, olivine, rose quartz, aquamarine and tanzanite across gold, silver and rose-gold silhouettes.
With Ciara, Halo Jewelers explores the expressive role of colour within fine jewellery, combining refined silhouettes, coloured crystals and considered detailing to create a modern jewellery wardrobe. Designed to be worn individually or layered, the collection positions colour as a form of personal expression while retaining the craftsmanship and timeless appeal associated with fine jewellery.
The collection features a strong focus on artisanal detailing and craftsmanship, bringing together classic forms designed to create a sense of comfort and connection across generations, cultures and eras. Among its key pieces is a distinctive Y-necklace, featuring an elongated pendant set with coloured pyramidal crystals and suspended from a chain of rectangular and oval links.
Halo Jewelers is led by founder Chenab, whose lifelong fascination with the mystical allure of gemstones and the transformative power of fine jewellery laid the foundation for the brand. Together with her daughter Pia, she brings together generational perspectives, blending traditional heirloom inspirations with contemporary, design-forward aesthetics.
Commenting on the collection, Chenab, Founder, Halo Jewelers, said:
“With Ciara, we wanted to explore the expressive potential of colour within fine jewellery while retaining the sense of timelessness that defines Halo Jewelers. The Y-necklace became the starting point because of its elegant, elongated silhouette and its ability to bring the coloured crystal into focus. Each combination – from moonstone and olivine to rose quartz, aquamarine and tanzanite – was considered to create a different mood and personality.”
Through Ciara, Halo Jewelers presents colour not merely as an aesthetic element, but as an integral part of the jewellery experience—allowing wearers to express individuality while embracing enduring design and craftsmanship.
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CaratLane Celebrates Teej With Pranali Rathod and Aashay Mishra In A Tale Of Thoughtful Gifting
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National News3 hours agoMCX Gold, Silver See Sharp Decline On Surging Crude Oil Prices, Hawkish Fed Reserve
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International News3 hours agoDMCC Establishes LGD Vertical As UAE Trade Reaches Record 76.9 Million Carats
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International News3 hours agoDe Beers Will Partner With International Events Celebrating Nature, Creativity and Craftmanship.
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International News3 hours agoGIA, Gübelin Gem Lab Confirm Rare Tourmaline Discovery In Ethiopia
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.