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IIJS Bharat Premiere Buyer Outreach To Gold and Diamond Park, Dubai

Region’s Leading Jewellery Business Destinations and A Preferred Hub For Prominent Retailers.

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The buyer outreach campaign for IIJS Bharat Premiere gathered further momentum with a strategic visit to Gold and Diamond Park in Dubai, one of the region’s leading jewellery business destinations and a preferred hub for prominent retailers.

During the door-to-door campaign, the team met more than 50 leading jewellers, highlighting the sourcing opportunities available at the show and showcasing India’s strengths as a global hub for gem and jewellery manufacturing.

The campaign received an encouraging response from the trade, with several diamond retailers expressing strong interest in visiting IIJS Bharat Premiere. Buyers cited the exhibition’s scale, extensive product range, advanced manufacturing capabilities and the opportunity to meet leading Indian jewellery manufacturers under one roof as key attractions.

The visit also enabled the team to strengthen relationships with the jewellery trade, gather market insights and invite buyers from across the GCC region to attend the show.

The Gold and Diamond Park outreach forms part of GJEPC’s wider international buyer engagement programme, which is steadily advancing towards its goal of attracting more than 1,100 trade buyers from the Middle East.

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Palmonas Unveils The Palmonas X Tanya Ghavri Collection

New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri

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Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.

The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.

The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.

The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.

The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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