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IIG’s Retail Strategy Bootcamp series marks a resounding success, launching a new era of jewellery business learning 

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IIG Gujarat: The International Institute of Gemology, Gujarat, marked a milestone moment with the successful launch of its first-ever Retail Strategy Bootcamp, a first-of-its-kind initiative that brought together jewellery business owners, retailers, and next-gen entrepreneurs under one roof. 

The Gujarat Chapter was spearheaded by Khushi Gupta, IIG’s Regional Head for Gujarat and Co-Founder of Brand Verse, who played a pivotal role in conceptualizing, curating, and leading the marketing for the event. The event was curated and marketed by Brand Verse, IIG’s official marketing partner. It was powered by Dassani Brothers as the Sponsor, Ridhira Jewels as the Goodies Partner, and conducted in association with the Jewellers Association, Ahmedabad.

The event was graced by leading retailers, industry professionals, and distinguished guest Jigar Soni, President of the Jewellers Association, Ahmedabad, whose presence added immense value to the occasion. What made the bootcamp stand apart was its depth and practicality. Participants explored core pillars shaping the future of jewellery retail: Strategy, Branding That Works, Team Communication & Training, and AI & The Future of Jewellery Retail, through an immersive mix of case studies, live exercises, and real-world insights. 

The idea behind curating such a comprehensive bootcamp stemmed from IIG’s belief that today’s jewellery professionals need more than just technical knowledge, they need “need-of-the-hour” skills that bridge creativity, commerce, and consumer psychology. In an era where the retail landscape is transforming by the day, these programs are IIG’s way of democratizing business education: B-school learnings made short, sharp, and bite-sized for the jewellery world.

Known for his ability to simplify the complex, Rahul Desai, CEO & Managing Director of IIG, has built a reputation for delivering deep insights through accessible formats: be it his bite-sized podcast Loupe Insight, his sharp LinkedIn lessons, or now, this immersive bootcamp. Speaking about the vision behind the initiative, he shared,“Jewellery retail is not just about selling beauty; it’s about decoding human behavior, trust, and emotion. Through this bootcamp, our goal was to empower retailers to think strategically, and embrace insights that drive sustainable growth. We wanted to make business education accessible, relevant, and immediately actionable for the jewellery world.”

Echoing the sentiment, Gunjan Sapra, COO and Head of Jewellery Design Department, added, “This bootcamp was designed to bridge creativity with commerce. As someone who lives at the intersection of design and strategy, I believe the modern jeweller must think like a designer, speak like a storyteller, and act like a strategist. What we witnessed in Gujarat, the response was phenomenal, not just because of the content, but because participants saw themselves reflected in it.” 

Khushi Gupta, Co-Founder of The BrandVerse Atelier and the Regional head IIG Gujarat, added, “AI and creativity aren’t at odds, they’re partners in progress. At Brand Verse, we’ve seen how technology can amplify human imagination, not replace it. Collaborating with IIG allowed us to bring that belief alive, crafting a learning experience that felt like the haute couture of learning strategy and storytelling, served exclusively for those ready to evolve.”



The success of the Gujarat Chapter marks the beginning of a larger movement. With future chapters planned across major Indian cities, the IIG Jewellery Retail Strategy Bootcamp aims to redefine how business education reaches the jewellery industry, one city, one chapter at a time.  Each chapter will act as a knowledge capsule, sharp, experiential, and deeply relevant, bridging traditional craftsmanship with modern strategy.

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Verlas Introduces the ‘Alyssa’ Collection in India, Bringing  Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold

The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.

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Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.

Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas.  The Alyssa collection brings signature brilliance to a range of personal styles.

For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.

Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.

With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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