National News
IIG unveils ‘Diamond Fundamentals’: A collaboration blending diamond education with the power of storytelling
In an industry defined by precision, expertise, and technical mastery, the International Institute of Gemology (IIG) introduces Diamond Fundamentals, a pioneering resource that brings together two worlds seldom combined; structured diamond education and the age-old tradition of storytelling. This collaboration marks one of the most unique initiatives in the diamond sector, positioning learning not only as informative but deeply memorable.
Conceived and authored by Rahul Desai, CEO & MD of IIG, the book adopts an unconventional approach. Instead of writing from the vantage point of an industry expert, Desai chose to re-explore the subject as a learner, rediscovering diamonds with fresh eyes, simplifying complex ideas, and presenting them through the lens of storytelling. This perspective, rooted in curiosity and clarity, is what makes Diamond Fundamentals stand apart in the realm of gemological education.
Diamond Fundamentals is an IIG initiative designed to strengthen product knowledge across the gem and jewelry industry. This resource blends technical accuracy with simple, story-driven learning, making complex concepts easy to understand. It serves as a practical guide for students, retailers, and professionals seeking a strong foundation in diamonds.
A Landmark Launch at Hari Krishna Exports
The official launch took place at the Hari Krishna Exports premises in Icchapore, a fitting location known for its global stature and values-driven leadership. The book features a heartfelt foreword by Savji Dholakia, the visionary diamond tycoon and philanthropist whose work in employee welfare and environmental sustainability has inspired the global industry. The official launch was conducted by Shri Tulsibhai Dholakia, in the presence of Brijesh Dholakia, whose gracious involvement lent the occasion a distinctive significance.

Savji Dholakia said “Storytelling is both an ancient tradition and a renewed global trend in diamond education. As the world increasingly moves towards stories as a language of learning, connection and inspiration, this book stands out for reviving narrative learning at a time when data and definitions often overwhelm young minds.”
Speaking about the initiative, Rahul Desai said, “Storytelling has never been a modern fad; it is a cultural inheritance, from heirloom tales passed down generations to the stories shared between friends and the narratives we grew up reading in school. Its power lies in retention; a concept told as a story lingers in the mind far more than a concept told as plain information. In a world of shrinking attention spans, where younger generations tire quickly of textbook-style learning, we must constantly innovate.

Diamond Fundamentals is our effort to bring that timeless art into diamond education, creating meaningful formats and dialogue that capture attention, build understanding, and stay with the learner long after the lesson ends.”
Building on this philosophy, IIG has ensured that Diamond Fundamentals is not confined to a single medium. The resource is available in both physical and audio formats, with a bite-sized podcast series and a self-paced course soon to follow. True to IIG’s mission, the initiative focuses on the belief that learning should be accessible, flexible, and tailored to how today’s learners prefer to consume knowledge.
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

-
National News16 hours agoIAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
-
GlamBuzz18 hours agoGargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar
-
DiamondBuzz17 hours agoDe Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
-
BrandBuzz17 hours agoJagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories

