National News
Harsh Badalia joins Fashion Entrepreneur Fund as Investor
Harsh Badalia, a global leader in the diamond trade and one of the largest stockists of solitaires, has joined the Fashion Entrepreneur Fund as an investor, bringing his business acumen and vast industry experience to the fashion sector. Badalia’s entry into the fashion investment arena further cements his position as a visionary leader extending his influence beyond jewellery, reinforcing his commitment to excellence and innovation across industries.
A dominant force in the global jewelry trade, he’s one of the largest stockists of solitaires worldwide, serving 250K+ clients and supplying industry giants . With 20+ years of expertise and a 40 Under 40 Award, his business spans Kolkata, Mumbai, Surat, Belgium & beyond.
The Fashion Entrepreneur Fund is a platform that provides financial aid to aspiring fashion entrepreneurs, enabling them to access the necessary resources to develop their businesses. This platform also provides education to help entrepreneurs gain the necessary knowledge to succeed in their ventures. This allows them to gain a better understanding of the market, the customer base, and how to develop a successful business strategy.
The mentorship and education will help entrepreneurs to identify potential challenges and develop strategies to overcome them. With the support of the Fashion Entrepreneur Fund, aspiring entrepreneurs can establish themselves and achieve their dream of becoming successful in the fashion and lifestyle industry.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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