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Harit Zaveri Jewellers Celebrates New Beginnings in Gold with their Shagun Collection

Rooted in Tradition, Crafted in 22kt Gold — A Versatile Wedding Collection Blending Temple Elegance with Timeless Blessings

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As wedding celebrations begin with moments of meaning and blessing, Harit Zaveri Jewellers, the Ahmedabad-based brand, presents Shagun. A collection that marks the auspicious beginning of a new journey. Rooted in tradition, Shagun celebrates the ritual of gifting as a symbol of abundance, prosperity, and heartfelt blessings for the bride and groom as they step into a life together.

Designed to transcend a single ceremony, Shagun is an expression of jewellery meant to be worn and cherished for life’s many milestones. The collection reflects Harit Zaveri Jewellers philosophy of creating pieces that are both versatile, elegant and enduring.

This range is crafted in 22kt gold and spans of statement necklaces, pearl chokers, layered temple designs, bold cocktail rings, bangles, and intricately detailed earrings. Temple-inspired pieces take centre stage, finished in antique gold and brought to life with intricate kundan and polki work, softened by delicate pearl accents. From pendants, rhythmic jhumka drops to refined chokers highlighted by floral centres, each piece balances grandeur with grace.

Designed across multiple weight bandsShagun by Harit Zaveri Jewellers offers versatility not only in styling but also in accessibility allowing every woman to find a piece that resonates with her personal style and occasion. Whether worn as a complete statement set for ceremonial elegance or styled individually for intimate gatherings, the jewellery adapts effortlessly.

Harit Zaveri Jewellers continues to uphold its assurance of fixed, transparent pricing – delivering thoughtfully crafted jewellery at a price that is fair and consistent.

source:Harit Zaveri Jewellers 

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BrandBuzz

Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign

A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.

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In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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