New Premises
GSI’s launches state-of-the-art laboratory in Kolkata bringing international expertise to the Eastern Region
Gemological Science International (GSI) proudly announced the official launch of its laboratory in Kolkata, marking a significant milestone in the company’s commitment to providing world-class gemological services to one of the leading jewellery manufacturing hubs of India. The event, which was attended by prominent industry leaders and luminaries, received an overwhelming outpouring of support and enthusiasm, further solidifying GSI’s role as a technology and research-driven lab in the global diamond jewellery and gemstone sector.
The opening of this cutting-edge facility is a natural progression in GSI’s ongoing mission to bridge the gaps in the industry and offer GSI reports based on technology, innovation and precision. “At GSI, we are much more than just a gemological laboratory; we are a full-scale solutions provider. In every step of the way, we are focused on bridging gaps in the jewellery industry, whether it’s ensuring standardised grading offering comprehensive reports, or finding innovative digital ways to empower retailers,” said Ramit Kapur, Managing Director, GSI. “This new lab is a part of our ongoing commitment to support the jewellery sector with cutting-edge technology and unmatched expertise which will enable retailers to differentiate themselves from their competition.”
“Kolkata’s market is uniquely dynamic, and we are here to make sure that everyone, from manufacturers to retailers, can rely on GSI for the highest standards of gemstone and diamond jewellery certification for their purchases and sales,” he added.
Stalwarts of the jewellery industry, Pankaj Parekh (Regional Chairman East-GJEPC), Suvro Chandra (Jt. MD- P.C Chandra Jewellers), Ashok Bengani (President- Calcutta Jewellers welfare & Ankurhati Associations), Amit Soni (COA member- GJC), along with respected leading jewellers of the city, launched the GSI lab open and welcomed GSI’s commitment to bring years of expertise and technology-backed certification to Kolkata and the east zone.
The guests also had an opportunity to explore GSI’s latest innovations in diamond screening equipment and digital reports, designed to provide retailers an edge and additional layer of confidence amongst their customers.
Located near Camac Street in the heart of Kolkata’s jewellery hub, the lab is strategically poised to provide jewellery manufacturers, retailers, and traders with world-class quality services in the fastest turnaround time.
DiamondBuzz
Forevermark Diamond Jewellery Celebrates the Grand Opening of De Beers Group’s Largest Flagship Store in Mumbai
Nearly 5,000 sq. ft. Mumbai flagship debuts with a stunning launch event, unveiling the ICON Collection
Forevermark Diamond Jewellery marked a defining milestone in its India journey with the grand opening of the world’s largest flagship store by De Beers Group in Mumbai. Located at Crest Link, Khar West, at the heart of Linking Road, the nearly 5,000 sq. ft. store reflects the brand’s long-term commitment to Indian consumers seeking meaningful, design-led luxury.
The marquee launch was celebrated with an exclusive evening that brought together
Mumbai’s most influential tastemakers, jewellery connoisseurs, creative voices, socialites,
celebrities, and leading creators. Hosted within the flagship itself, the event offered guests a
first glimpse into the brand’s stunning universe, featuring a fashion showcase and immersive
experiences that seamlessly blended craftsmanship with contemporary style.
The evening unfolded with enthralling performances including live music and a spectacular
fashion showcase, complemented by interactive installations and AI integrations around the
Mine to Finger journey, branded photo moments, innovative tarot readings and displays of the new collection, creating an atmosphere of modern luxury and timeless elegance. Guests
explored the store’s full portfolio, from refined everyday diamond jewellery to statement and
high jewellery pieces, all designed to celebrate life’s most meaningful moments.
Every Forevermark Diamond Jewellery piece is crafted from some of the world’s most
beautiful, rare, and responsibly sourced diamonds, each bearing a unique inscription, a
promise of authenticity, integrity, and exceptional quality. This philosophy comes to life with
the launch of the all-new Forevermark Icon Collection, inspired by the North Star as a symbol of clarity, direction, and confidence. It features versatile everyday diamond jewellery styles,striking statement pieces, and iconic designs across rings, earrings, necklaces, and bracelets.
This collection launch is also accompanied by the brand’s new campaign titled ‘My Guiding
Light’ that celebrates four iconic women who represent modern Indian excellence across
diverse fields. Manu Bhaker, professional shooter and double Olympic medallist; Diana
Penty, actor; Masaba Gupta, designer, actor, and entrepreneur; and Princess Gauravi
Kumari of Jaipur, social entrepreneur, each embody individuality, strength, and purpose,
sharing their personal stories and perspectives through mini digital videos on Instagram.
Together, they reflect the belief that confidence and direction come from within, perfectly
aligning with the spirit of the Icon Collection.
All four of them were also in attendance at the event, bringing glamour and gravitas to the
evening and reinforcing the store’s position as a landmark destination in Mumbai’s luxury
retail landscape. The evening was further elevated by the presence of Mumbai Indian
Cricketers Amelia Kerr, Milly Illingworth and Sajeevan Sajana, whose stories of resilience,
precision and perseverance echo the enduring strength of natural diamonds.
Commenting on the launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group, said: “India is central to the future of the natural diamond category. The opening of our largest Forevermark store in Mumbai reflects both the strength of consumer response we are seeing and our long-term confidence in the market. As luxury consumption
in India becomes more considered and value-driven, Forevermark is well positioned to build relevance through trust, craftsmanship, and enduring desirability.”
Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, added: “Mumbai marks an important next chapter in Forevermark’s India story. Following the encouraging response to our New Delhi store, this flagship reflects the scale of opportunity ahead. As our largest store globally, it brings together our brand vision, retail ambition, and commitment to the Indian consumer. This opening is also a key step toward our longer-term plan of building a network of 100 Forevermark stores in India by 2030.”
The new Mumbai flagship blends Forevermark’s contemporary international design with
local sensibilities. The spacious store offers an immersive experience, showcasing everyday
diamond jewellery, statement and high jewellery pieces, and iconic designs in a setting that
reflects the brand’s commitment to thoughtful, experience-led luxury.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.