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Goyaz Expands Its Presence with 18 Stores, Offering Gold-Plated Silver Jewellery as an Accessible Luxury Alternative

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Founded in January 2023, Goyaz has quickly established itself as a rising name in India’s jewellery sector. The brand currently operates 18 stores across several states, reflecting its steady expansion and growing popularity among modern consumers.

Focusing on gold-plated silver jewellery, Goyaz positions itself as an affordable yet elegant alternative to traditional gold. The brand’s collections are designed to cater to customers who appreciate the look and feel of fine gold jewellery but prefer more accessible price points.

With its unique product offering, Goyaz bridges the gap between luxury and affordability, appealing to style-conscious buyers who seek both value and sophistication. Through its rapidly growing retail network, the brand continues to redefine how contemporary India experiences jewellery — combining craftsmanship, innovation, and inclusivity under one shining name.

“With Norwest’s strategic guidance, we aim to accelerate growth, diversify our collections, and strengthen our retail presence across key markets. Our mission remains to make premium craftsmanship accessible to every Indian household,” said Priyanka Vemuluri, founder and CEO of Goyaz.

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National News

Gold, Silver extend retreat as stronger dollar pressures bullion

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Precious metals extended their retreat for a second consecutive week as a firmer U.S. dollar and fading expectations of near-term interest-rate cuts from the Federal Reserve weighed on investor appetite for bullion.

In India, gold futures on the Multi Commodity Exchange settled below the ₹1.60-lakh mark per 10 grams at the close of trading on March 14,  silver futures declined about 1% for the day, reflecting persistent selling pressure across the metals complex.

Global markets echoed the weakness. Spot gold slipped more than 1%, struggling to hold above $5,050 an ounce, while spot silver tumbled roughly 4% to trade near $80.50 an ounce.

The pullback comes as the strengthening dollar reduces the appeal of dollar-denominated commodities. At the same time, investors are recalibrating expectations that the Federal Reserve will move quickly to ease monetary policy, diminishing one of the key catalysts that had propelled bullion prices higher earlier this year.

Together, the firmer currency and shifting rate outlook have triggered broad profit-taking in precious metals, pushing both gold and silver to their second straight weekly decline.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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