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Goyaz Expands Its Presence with 18 Stores, Offering Gold-Plated Silver Jewellery as an Accessible Luxury Alternative

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Founded in January 2023, Goyaz has quickly established itself as a rising name in India’s jewellery sector. The brand currently operates 18 stores across several states, reflecting its steady expansion and growing popularity among modern consumers.

Focusing on gold-plated silver jewellery, Goyaz positions itself as an affordable yet elegant alternative to traditional gold. The brand’s collections are designed to cater to customers who appreciate the look and feel of fine gold jewellery but prefer more accessible price points.

With its unique product offering, Goyaz bridges the gap between luxury and affordability, appealing to style-conscious buyers who seek both value and sophistication. Through its rapidly growing retail network, the brand continues to redefine how contemporary India experiences jewellery — combining craftsmanship, innovation, and inclusivity under one shining name.

“With Norwest’s strategic guidance, we aim to accelerate growth, diversify our collections, and strengthen our retail presence across key markets. Our mission remains to make premium craftsmanship accessible to every Indian household,” said Priyanka Vemuluri, founder and CEO of Goyaz.

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MCX Gold, Silver Futures For August Delivery Rise On Renewed Geopolitical Tensions

For Precious Metals Investors, The Immediate Focus Remains On Developments In The Middle East, Where Any Escalation Capable Of Driving Oil Prices Higher Could Reinforce Gold’s Appeal As A Hedge Against Inflation and Geopolitical Uncertainty.

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Gold prices climbed sharply on Tuesday as investors sought the safety of precious metals amid renewed geopolitical tensions in the Middle East, with concerns that higher energy prices could rekindle inflationary pressures. On the Multi Commodity Exchange of India (MCX), gold futures for August delivery rose 0.57% to Rs 1,42,150 per 10 grams in early trade. Silver outperformed, with the September contract gaining 1.04% to Rs 2,20,668 per kilogram.

The rally mirrored moves in international markets, where bullion rebounded as investors stepped in to buy on price weakness while closely tracking the escalating confrontation between the United States and Iran. Traders are increasingly focused on whether renewed military action could disrupt energy markets, lifting crude oil prices and complicating the global inflation outlook.

Spot gold traded near the $4,000-an-ounce mark after slipping 0.2% in the previous session, according to Bloomberg data. The recovery reflected a renewed preference for safe-haven assets as geopolitical risks intensified.

Oil prices, however, edged lower after two consecutive sessions of gains, even as U.S. forces carried out a fresh wave of strikes on Iranian targets. The pullback in crude suggests markets are still weighing the likelihood of any sustained disruption to global energy supplies.

For precious metals investors, the immediate focus remains on developments in the Middle East, where any escalation capable of driving oil prices higher could reinforce gold’s appeal as a hedge against inflation and geopolitical uncertainty.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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