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Gold prices in India showed a small recovery after major drop

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On May 13, 2025, gold prices in India showed a small recovery after a major fall the day before. With reduced geopolitical tensions, safe-haven demand has declined significantly, causing MCX Gold June futures to drop to Rs 92,975/10 grams. This represents a substantial decrease of nearly Rs 6,500 from its April 22 peak of Rs 99,358/10 grams.

The previous day witnessed weakness in both domestic and international markets. Gold June futures settled lower at Rs 92,901 per 10 grams, declining by 3.75%, whilst silver July futures ended at Rs 95,344 per kilogram, down by 1.43%.

On Monday, gold prices dropped sharply—twice in one day. In the morning, the price of 10 grams of 24-carat gold fell by ₹1,800. Later that evening, it dropped again by ₹1,400. Altogether, gold lost ₹3,200 for every 10 grams, bringing the price down to ₹95,460. This was a big fall, and many people were surprised.

Experts say the main reason for the drop was a change in international and political situations. Tensions between India and Pakistan started to calm down, so people felt safer and didn’t feel the need to invest in gold. Also, on the world stage, the United States and China agreed to pause their tariff hikes for 90 days. This made investors more interested in stocks and other investments instead of gold, which is often seen as a “safe-haven” during uncertain times.

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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