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Gold price surge, bridal jewellery demand drives diamond jewellery segment

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With gold prices reaching the ₹1 lakh mark, diamond-studded jewellery, especially one-carat solitaires (priced at ₹2.5-₹3.5 lakh per carat), has become the preferred choice for wedding shoppers, resulting in a 20% year-on-year increase in demand.

Jewellery retailers, including Tanishq and Kalyan Jewellers, are actively promoting diamond jewellery due to higher margins and incentives. Sales teams are being incentivized to convert gold buyers to diamond buyers, especially when gold prices are high.

Diamond jewellery among Indian customers is currently in single digits, or at best, 10-11%. The total size of the Indian jewellery industry is about ₹5.5-₹6.4 lakh crore while the diamond industry is at ₹70,000-₹75,000 crore. And, therefore, certainly we want higher growth. How much higher growth, we have not put a number to it. We have our goals. And there is an expectation that the diamond-studded jewellery market will grow at a faster rate,”  said  Tanishq’s CEO Ajoy Chawla

Prices for polished natural diamonds have remained stable in May, with a slight upward trend for high-quality solitaires. Lower-quality diamonds and smaller goods are experiencing flat or pressured prices, highlighting the premium placed on quality.

“The purchasing power of Indians have increased, and they are now looking at diamonds for wedding purposes. India is witnessing a double-digit growth in diamond demand,” said Amit Pratihari, managing director at De Beers India.

This month, overall prices of polished natural diamonds have remained stable, with a slight upward movement. “There’s no sharp spike like we saw in April, but there’s a tendency for prices to rise gradually. Consumers are showing continued interest in solitaires, and that’s reflected in steady movement at the higher end. On the other hand, smaller goods and lower-quality diamonds are not performing as well. In fact, prices in those categories are quite flat or under pressure. So, it’s clear-good quality diamonds, especially solitaires, are the ones holding value and showing upward momentum,” said Jignesh Mehta, managing director at Mumbai-based Divine Solitaires.

The Indian diamond jewellery market is poised for accelerated growth, fueled by rising gold prices, changing consumer preferences, and aggressive retail strategies. With only a small fraction of Indian consumers currently purchasing diamond jewellery, the segment offers substantial room for expansion. Industry leaders expect the trend towards solitaires and high-quality diamonds to continue, especially during key buying seasons like weddings.

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Supriya Kataria, Founder of Kumari Fine Jewellery, honoured as “Voice of the Year” at the Women Leaders Summit & Awards 2025, Goa

Supriya Kataria of Kumari Fine Jewellery honoured for her inspiring leadership and authentic voice at the Women Leaders Summit & Awards 2025 in Goa.

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Supriya Kataria, Founder of Kumari Fine Jewellery, was felicitated with the prestigious “Voice of the Year” award at the Women Leaders Summit Awards 2025 (India Edition), held from 14th to 16th October at Alila Diwa, Goa. The event brought together an exceptional gathering of women leaders, changemakers, and innovators from across India, celebrating their transformative impact on business, society, and culture. The summit, themed around leadership, change, and inclusion, featured a distinguished lineup of speakers and organisations, including representatives from the Government of India, Thomas Cook India, Bank of Baroda, Reliance, Trifecta Capital, NITI Aayog, Emmay Entertainment, and Autodesk, among others. As the Luxury Jewellery Partner for the summit, Kumari Fine Jewellery added a touch of elegance and distinction to the event, reflecting its ethos of celebrating women who live beautifully and expressively.

Supriya Kataria was recognised for her powerful and authentic voice that has inspired action, created awareness, and amplified the stories of others. The “Voice of the Year” award honours individuals who embody courage, creativity, and conviction; qualities that resonate deeply with Supriya’s vision for Kumari and her leadership in redefining fine jewellery for modern Indian women. During her presentation at the summit, attended by over 100 industry leaders and delegates, Supriya spoke about Kumari Fine Jewellery’s journey, its design ethos, and its commitment to empowering women through expression and individuality. The Women Leaders Summit & Awards 2025 served as a powerful reminder that women are not just participating in change. They are leading it, one bold conversation at a time.

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