National News
Gold price surge, bridal jewellery demand drives diamond jewellery segment
With gold prices reaching the ₹1 lakh mark, diamond-studded jewellery, especially one-carat solitaires (priced at ₹2.5-₹3.5 lakh per carat), has become the preferred choice for wedding shoppers, resulting in a 20% year-on-year increase in demand.
Jewellery retailers, including Tanishq and Kalyan Jewellers, are actively promoting diamond jewellery due to higher margins and incentives. Sales teams are being incentivized to convert gold buyers to diamond buyers, especially when gold prices are high.

Diamond jewellery among Indian customers is currently in single digits, or at best, 10-11%. The total size of the Indian jewellery industry is about ₹5.5-₹6.4 lakh crore while the diamond industry is at ₹70,000-₹75,000 crore. And, therefore, certainly we want higher growth. How much higher growth, we have not put a number to it. We have our goals. And there is an expectation that the diamond-studded jewellery market will grow at a faster rate,” said Tanishq’s CEO Ajoy Chawla
Prices for polished natural diamonds have remained stable in May, with a slight upward trend for high-quality solitaires. Lower-quality diamonds and smaller goods are experiencing flat or pressured prices, highlighting the premium placed on quality.
“The purchasing power of Indians have increased, and they are now looking at diamonds for wedding purposes. India is witnessing a double-digit growth in diamond demand,” said Amit Pratihari, managing director at De Beers India.


This month, overall prices of polished natural diamonds have remained stable, with a slight upward movement. “There’s no sharp spike like we saw in April, but there’s a tendency for prices to rise gradually. Consumers are showing continued interest in solitaires, and that’s reflected in steady movement at the higher end. On the other hand, smaller goods and lower-quality diamonds are not performing as well. In fact, prices in those categories are quite flat or under pressure. So, it’s clear-good quality diamonds, especially solitaires, are the ones holding value and showing upward momentum,” said Jignesh Mehta, managing director at Mumbai-based Divine Solitaires.
The Indian diamond jewellery market is poised for accelerated growth, fueled by rising gold prices, changing consumer preferences, and aggressive retail strategies. With only a small fraction of Indian consumers currently purchasing diamond jewellery, the segment offers substantial room for expansion. Industry leaders expect the trend towards solitaires and high-quality diamonds to continue, especially during key buying seasons like weddings.
National News
Mia by Tanishq Joins Hornbill Festival 2025 Nagaland as Style Partner, Celebrating Stories of Culture, Craft and Contemporary Indian Women
Mia by Tanishq, India’s leading contemporary fine jewellery brand, has come on board as the Official Style Partner for the Hornbill Festival 2025 – one of the country’s most cherished celebrations of cultural heritage, artistry, community, and creative expression. Through this partnership, Mia brings its “Precious, every day” philosophy to a festival that beautifully mirrors the very values the brand stands for: individuality, confidence, craftsmanship, and the power of personal stories.
Shyamala Ramanan, Business Head – Mia by Tanishq, shared the main dais with the Chief Minister of Nagaland, Ambassadors and Ministers at the inauguration and addressed audiences reinforcing Mia’s leadership and commitment to the region.
Across the 10-day festival at Kisama Heritage Village, Mia by Tanishq curates a dedicated engagement zone. On day three of the event, the brand will unveil special edition “Mia x Hornbill” pendants at the Raj Bhavan, inspired by the spirit of culture, craft, and modern femininity. The brand also offers thoughtfully designed merchandise and product giveaways that enhance the visitor experience while staying true to the festival’s emphasis on heritage, creativity, and community.

Speaking about the collaboration, Shyamala Ramanan, Business Head – Mia by Tanishq, said, “Our partnership with the Hornbill Festival reflects Mia’s commitment to celebrating culture, creativity and the evolving narrative of Indian women. The North East – vibrant, distinctive and deeply rooted in artistic expression, has always inspired us, and with Tanishq’s trusted presence in Dimapur, this association strengthens our bond with the region. The ‘Mia x Hornbill’ pendants represent our belief that jewellery is not just adornment, but a powerful medium of identity and self-expression. It is our tribute to the people of Nagaland, whose stories of strength, individuality and cultural pride continue to inspire Mia’s modern design language.”
Mia by Tanishq continues to inspire women across India with trendy, modern, expressive designs crafted for every moment and story, and the association reinforces a renewed commitment to celebrating the everyday stories of women in the Northeast through jewellery that honours both culture and contemporary self-expression.
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