National News
Gold price surge, bridal jewellery demand drives diamond jewellery segment
With gold prices reaching the ₹1 lakh mark, diamond-studded jewellery, especially one-carat solitaires (priced at ₹2.5-₹3.5 lakh per carat), has become the preferred choice for wedding shoppers, resulting in a 20% year-on-year increase in demand.
Jewellery retailers, including Tanishq and Kalyan Jewellers, are actively promoting diamond jewellery due to higher margins and incentives. Sales teams are being incentivized to convert gold buyers to diamond buyers, especially when gold prices are high.

Diamond jewellery among Indian customers is currently in single digits, or at best, 10-11%. The total size of the Indian jewellery industry is about ₹5.5-₹6.4 lakh crore while the diamond industry is at ₹70,000-₹75,000 crore. And, therefore, certainly we want higher growth. How much higher growth, we have not put a number to it. We have our goals. And there is an expectation that the diamond-studded jewellery market will grow at a faster rate,” said Tanishq’s CEO Ajoy Chawla
Prices for polished natural diamonds have remained stable in May, with a slight upward trend for high-quality solitaires. Lower-quality diamonds and smaller goods are experiencing flat or pressured prices, highlighting the premium placed on quality.
“The purchasing power of Indians have increased, and they are now looking at diamonds for wedding purposes. India is witnessing a double-digit growth in diamond demand,” said Amit Pratihari, managing director at De Beers India.


This month, overall prices of polished natural diamonds have remained stable, with a slight upward movement. “There’s no sharp spike like we saw in April, but there’s a tendency for prices to rise gradually. Consumers are showing continued interest in solitaires, and that’s reflected in steady movement at the higher end. On the other hand, smaller goods and lower-quality diamonds are not performing as well. In fact, prices in those categories are quite flat or under pressure. So, it’s clear-good quality diamonds, especially solitaires, are the ones holding value and showing upward momentum,” said Jignesh Mehta, managing director at Mumbai-based Divine Solitaires.
The Indian diamond jewellery market is poised for accelerated growth, fueled by rising gold prices, changing consumer preferences, and aggressive retail strategies. With only a small fraction of Indian consumers currently purchasing diamond jewellery, the segment offers substantial room for expansion. Industry leaders expect the trend towards solitaires and high-quality diamonds to continue, especially during key buying seasons like weddings.
National News
Zoya Unveils Its Second Boutique In Bengaluru At The Leela Palace
Celebrating Craft and Meaning At Its 4th Boutique In South India and 13th In India
Zoya, India’s leading luxury jewellery brand and a landmark of quiet luxury, unveils its 13th boutique in India and its second in Bengaluru, with Amanpreet Ahluwalia, Business Head of Zoya from the Tata Group, leading the unveiling. Set within the Colonnade at The Leela Palace Bengaluru, the boutique redefines the experience as intimate, warm, and deeply meaningful. Unfolding like a poem, the boutique draws the unapologetically herself Zoya muse in, revealing itself slowly as she moves through the space, discovering stories expressed through soulful craft and exquisite jewellery.
Zoya means alive—and at the heart of the brand is the belief that every woman is on her own heroine’s journey. At the threshold, she is greeted by an enigmatic mural that captures this defining evolution. Zoya’s intricate yet minimal boutique becomes a space of her own, wrapped in hand-beaded wallpaper—a quiet expression of India’s artisanal pride and legacy. Lit by a handcrafted chandelier in banana fibre paper and organza, this gallery of wearable art gently invites her into her feminine journey. As she moves through the boutique, a quiet sense of belonging deepens.


The space is thoughtfully crafted to bring meaningful collections to life, softly revealing the stories each piece holds. In this gentle unfolding, a sense of boundlessness stirs within her. As she gazes at the Beyond collection—an inlay of diamonds and emerald-cut emeralds that move like the Indus River—it reminds her that she is a force of nature. At the Alive collection, she feels like a wildflower—wherever she stands, she blooms.
The bespoke wall draws her in, where gemstones and stories come together—each one-of-a-kind piece an ode to her uniqueness.
She steps into a more cocooned space, where the Zoya experience deepens. With a cup of freshly brewed coffee and delectable hors d’oeuvres in hand, she lingers, held in a moment of quiet indulgence, immersed in stories expressed through each collection in a space that feels like a quiet oasis.
Commenting on the boutique, Amanpreet Ahluwalia, Business Head of Zoya from the Tata Group, said:

“Our thirteenth boutique in India and our second in Bengaluru – and with each one, Zoya grows into a deeper expression of herself. At The Leela Palace, the space unfolds like a gallery of wearable art – where each piece is meant to be seen, felt, and experienced. The boutique is intentionally immersive and deeply personal, shaped by an instinctive warmth. We hope every woman who walks in finds her own pause here-a moment to slow down and return to herself”
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