National News
Gold price surge, bridal jewellery demand drives diamond jewellery segment
With gold prices reaching the ₹1 lakh mark, diamond-studded jewellery, especially one-carat solitaires (priced at ₹2.5-₹3.5 lakh per carat), has become the preferred choice for wedding shoppers, resulting in a 20% year-on-year increase in demand.
Jewellery retailers, including Tanishq and Kalyan Jewellers, are actively promoting diamond jewellery due to higher margins and incentives. Sales teams are being incentivized to convert gold buyers to diamond buyers, especially when gold prices are high.
Diamond jewellery among Indian customers is currently in single digits, or at best, 10-11%. The total size of the Indian jewellery industry is about ₹5.5-₹6.4 lakh crore while the diamond industry is at ₹70,000-₹75,000 crore. And, therefore, certainly we want higher growth. How much higher growth, we have not put a number to it. We have our goals. And there is an expectation that the diamond-studded jewellery market will grow at a faster rate,” said Tanishq’s CEO Ajoy Chawla
Prices for polished natural diamonds have remained stable in May, with a slight upward trend for high-quality solitaires. Lower-quality diamonds and smaller goods are experiencing flat or pressured prices, highlighting the premium placed on quality.
“The purchasing power of Indians have increased, and they are now looking at diamonds for wedding purposes. India is witnessing a double-digit growth in diamond demand,” said Amit Pratihari, managing director at De Beers India.
This month, overall prices of polished natural diamonds have remained stable, with a slight upward movement. “There’s no sharp spike like we saw in April, but there’s a tendency for prices to rise gradually. Consumers are showing continued interest in solitaires, and that’s reflected in steady movement at the higher end. On the other hand, smaller goods and lower-quality diamonds are not performing as well. In fact, prices in those categories are quite flat or under pressure. So, it’s clear-good quality diamonds, especially solitaires, are the ones holding value and showing upward momentum,” said Jignesh Mehta, managing director at Mumbai-based Divine Solitaires.
The Indian diamond jewellery market is poised for accelerated growth, fueled by rising gold prices, changing consumer preferences, and aggressive retail strategies. With only a small fraction of Indian consumers currently purchasing diamond jewellery, the segment offers substantial room for expansion. Industry leaders expect the trend towards solitaires and high-quality diamonds to continue, especially during key buying seasons like weddings.
National News
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations
Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.
This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.
Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.
For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.
The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.
Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,
“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”
The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
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