JB Insights
GJIIF 2025 Festive Edition Concluded on a High Note, Setting New Benchmarks for the Jewellery Industry
Record Breaking Visitor Footfall Proved It Once Again as Industry’s Preferred B2B Sourcing Destination. Exhibitors Expressed Immense Satisfaction with the Business Generated, Stating the Success was “Beyond Their Imagination.”
The Festive edition of Gem & Jewellery India International Fair (GJIIF) 2025, widely acknowledged as India’s Largest and most premier B2B jewellery exhibition for South Indian Jewellery, was widely applauded by all participants, with exhibitors acknowledging the key role this platform plays in helping develop their business in this region. Crowds were seen across the venue on all the three days with the total number of visitors crossing 12,000+. Most exhibitors indicated that they were fully satisfied with the show both in terms of direct business and strengthening their client networks. Significantly, the vast number of retailers at the show – from small single-store owners to teams from large corporate chains – reflected the important role that GJIIF plays in helping the trade get ready for the festive season. GJIIF, organised by the Jewellers and Diamond Traders Association, Madras (MJDTA) in association with Tamil Nadu Jewellers Federation (TNJF) and managed by India’s premier B2B exhibition organiser United Exhibitions (UE) is the only B2B jewellery show in the country with an exclusive focus on South Indian jewellery. This edition, held from September 12-14, 2025 was well timed to help the trade prepare for the year end Festive season which has important auspicious occasions like Dusshera, Dhanteras and Diwali.



Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “Our aim is to deliver a better show each year, and I believe we achieved it once again. GJIIF Festive edition saw a large participation from manufacturers, wholesalers and retailers, and we have received positive feedback from all segments. GJIIF stands out in an increasingly crowded calendar as the only show focusing on South Indian jewellery and proved once again as the WINNER amongst all,”
The September show had participation from about 300+ exhibitors and was spread over 800+ stalls covering a mammoth 2,50,000 sq ft area. Among them were well-known names from the manufacturing and wholesale segments, most of whom are regular participants at GJIIF for the past many years. As always, there were many new participants who came up with exciting innovations and fresh designs. The visitor profile revealed a significant growth in all-India and international participation, and a big surge in numbers from Tier II and Tier III cities across the south. International visitors from Sri Lanka, Singapore, Middle East, United States, UK and Malaysia also attended.
Emphasising the key role that GJIIF plays for the retail trade, B Sabarinath, President TNJF said, “The feedback we have received indicates that GJIIF is useful because it offers a wide choice with many new collections and different types of South Indian jewellery in styles that blend a contemporary and traditional look. It is a critical show, and many jewellers only firm up their sourcing plans based on what they see at this event.”

Most participants also praised GJIIF and the show managers, United Exhibitions for the quality of facilities and the strict B2B business-friendly environment. They highlighted multiple aspects from pre-show publicity to smooth registration procedures, and from a well organised floorplan to the excellent hospitality arrangements.

“As Show Managers, the UE team has always aimed to make it easy for all participants to focus on business and networking. We have paid attention to every small detail,” said V.K. Manoj, Project Director, United Exhibitions. “GJIIF is one of the largest and most important shows in India, and we try to ensure it is one step ahead of other shows taking place at the same time.”and will be larger than ever before. Most existing exhibitors have already confirmed their participation with the majority choosing to retain the same space as the earlier year.
A number of concurrent events were also held along with the main show where the focus again was on delivering quality and encouraging networking and knowledge-sharing. This year’s highlights included the Tamilnadu Jewellers Conclave, GJIIF Golden Gala Nite & GJIIF Networking Nite. Alongside, the series of Knowledge Seminars covering a range of themes and topics was impressive. GJIIF 2026 Akshaya Tritiya Edition will be held in Chennai from March 6-8, 2026





JB Insights
Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement
Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.
Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.
From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.


Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.


Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.
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